Small business email marketing services
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Small business email marketing services

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Small business email marketing services Small business email marketing services Document Transcript

  • Small Business Email Marketing Services1 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • Small Business Email Marketing ServicesSmall business email marketing is hot at the moment and in fact has been for the last coupleof years. No matter what the gurus say Social networking is not all it is cracked up to be. If youare really serious about developing your business online then creating a good website thatengages your audience and builds a list at the same time should be one of your key priorities.You then know that you have an interested data base to market to. We often run educationaland training webinars on various topics. Each time we do we build a targeted list. That waywhen we have content relevant to that market we can reach out and send the relevantcommunication.This means we are serving our clients and……..they are much more likely to open emails andact on them in the process.Small Business Email Marketing Services is quite a mouthful and can be split into a number ofdifferent areas.You need an email provider.There are many on the market. We use Aweber. It is reliable works and adheres to all thespam laws. For around £12-14 a month it is fantastic. The interface is simple to use and itintegrates with all the key systems online and paypal.You Need a reason for Your Client to OptinIt’s called trading! I give you this you give me that. You will notice that is you add your nameand email into our box at the side we send you a free video. In return. You therefore need tocreate something of value to offer your market.You need Content for Your EmailsEmails appeal to all of us. The current comscor data says particularly the over 35’s. Time ormoney spent on good email content can make a significant difference to click through rates onemails. You can learn this skill or outsource it. 2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • You need an Email Marketing PlanThis is where most people fall down. People will open many more emails than we give themcredit for as long as it is relevant to them and their business. Emailing everyday [unless it is adaily tips email} is likely to hack people off. A couple of times a week is fine. If you make yourheadlines compelling your client base will open the ones relevant to them…….and this is OK.Put yourself in your customer’s shoes. We all need things at different times. To give you anexample. We spoke to a very switched on business owner just afew days ago who wasdeveloping her company. She had a longer term plan in the key areas of focus.Small BusinessEmail Marketing Services had not been at the top of the list other things had priority. Now theywere.Decide on a plan at least for the first 60 days. Vary your emails between content, promotionsand newsletters.So what next? Take some action.Action PlanCollect a subscriber database online [still over 60% of website owners don’t]Use a service to provide this so you are in controlCreate a marketing plan with a regular communication and make subscriber offersWrite it yourself or outsource to a Small Business Email Marketing Services providerTo You and Your Online SuccessDenise and Sharon 3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk View slide
  • About Fast Track Your SalesWe are a web marketing company based in the UK we help our clients get more salesleads.We provide a range of services:  Marketing and Sales Strategy  Product Launch Planning and implementation  Copywriting  Sales letter creation  Lead Generation Website  Affordable Websites  SEO  Social Media MarketingTo find out more either email us or call us at the numbers belowEmail: support[at]fasttrackyoursales[dot]co.ukTel: 08452570073 4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk View slide