Should you go broad or niche

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Should you go broad or niche

  1. 1. Lead Generation: Should You Go Broad or Niche?1 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  2. 2. Lead Generation is a hot topic for most small business owners. With just less than 4 months remaining in2010 leads become vital to ensure targets are met and. This is an article I found and though some of itmay be common sense there is also a great reminder about targeting. As a business owner yes we allwant everything though in reality could we actually cope with the influx. Probably not. So niche is good.This can also help when you are looking for referrals as this article also points out.Feel free to comment.Lead generation is one of the best ways of getting your business to fly in our new internet age. Withinthe last decade, having an online presence has become mandatory for every business intending tosucceed. It is no longer enough to merely have a store front or a listing in a directory. Now companiesneed leads to help them with their marketing strategies. Moving leads are compulsory for a movingcompany that wants to grow. If a company is not interested in having a leads provider on their payroll,then they always have the option of using pay per lead services.When it comes to generating leads and moving leads, having a good strategy is always crucial to yoursuccess. A good tip is to target providers servicing people within your given industry. For instance if youare a moving company, then having your leads come from real estate agents, freight forwarders andimporter/exporter business would make sense. Depending on the kind of moving services you offer, youcan definitely benefit from either lead generation or pay per lead services for your company.Another good way of creating leads for your company is to create website dedicated to the industry youwant to promote. By filling that website with articles dedicated to that industry you will draw inpeople interested in that subject and, therefore, more likely to spend their money on what you arepromoting. Customers who are drawn to your website will automatically be interested in clicking on thepay per lead links on your site because that is likely what brought them there in the first place. If youare business interested in finding a pay per lead supplier, then it is best to look for an affiliate that isdedicated to creating content that will lure in your target market. 2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  3. 3. Lead generation can also be done through the use of call centers. By hiring a call center to provide youwith lead generation you will get targeted leads that can really benefit your business. However, unlessyou take the time to talk with your call center agents and find out how the campaign is going you mightnot see the kind of conversion rates that you were expecting. In order to get the kind of numbers youwant to see, you will have to reassess your campaign every week or so. If the lead generation is notmeeting its target, then you will have to change something in your script or the agents’ approach inorder to see better results.Lead generation is far from a precise science, but over the past few years the industry had definitelygrown and changed considerably. In many ways lead generation is still in its infancy. Although far morewidespread than ever before, finding good leads providers is not always apparent. Also, the number ofbusiness using leads it still not anywhere near where it could be given just how many companies outthere that have not yet even heard of lead generation.In order to succeed, using lead generation is a must.Jake Freeman writes for One Entry – a global network providing lead generation service for hundreds ofbusinesses around the world. Get qualified moving leads, shipping leads as well as many more indifferent markets and increase your business.Article Source: http://EzineArticles.com/?expert=Jake_W._FreemanTo You and Your Online SuccessDenise and Sharon 3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  4. 4. About Fast Track Your SalesWe are a web marketing company based in the UK we help our clients get more salesleads.We provide a range of services:  Marketing and Sales Strategy  Product Launch Planning and implementation  Copywriting  Sales letter creation  Lead Generation Website  Affordable Websites  SEO  Social Media MarketingTo find out more either email us or call us at the numbers belowEmail: support[at]fasttrackyoursales[dot]co.ukTel: 08452570073 4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

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