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SEO WordPress? What Everyone New         Needs To Know 1   www.fasttrackyoursales.co.uk 08452570073 email: support@fasttra...
SEO WordPress Basics                                          seo wordpressWordPress is a great platform for building both...
After making this change, the “Contact Us” Page would now get a website url structure likethis: YourDomain.com/contact-usT...
About Fast Track Your SalesWe are a web marketing company based in the UK we help our clients get more salesleads.We provi...
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Seo word press basics

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Transcript of "Seo word press basics"

  1. 1. SEO WordPress? What Everyone New Needs To Know 1 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  2. 2. SEO WordPress Basics seo wordpressWordPress is a great platform for building both blogs and websites but there a number ofthings you can do to improve the on-page optimization.If you only concentrate on improvingthree things, these top the list:1. PermalinksThe Permalink structure controls how WordPress dynamically creates the url to your Pages andPosts and the default structure isn’t that great.Here’s an example…Let’s say you publish a Page named, “Contact Us.” By default, the generated url would looksomething like: YourDomain.com/?p=2Do you see the “?p=2″ portion after the main domain name?That portion is called the “Permalink” and is generated dynamically by WordPress as soon asyou publish the Page. The “?p=2″ looks a bit strange to human visitors and doesn’t tell thesearch engines anything about the on-page content.While there are a number of Permalink structure options, I prefer using the custom“/%postname%/” structure. 2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  3. 3. After making this change, the “Contact Us” Page would now get a website url structure likethis: YourDomain.com/contact-usThis makes more sense for visitors and will improve the relevance for the keyword phrasescontained in your Post/Page titles.2. Improving Your On Page SEOThe most popular SEO Plugin for WordPress is called the “All In One SEO Pack,” by MichaelTorbert. Installing it will give you a number of benefits including:• The ability to control the “meta title” for your homepage and for every Page/Post youcreate.• Control over the “meta page description” for your homepage and for every Page/Post youcreate.• Control over the “meta keywords” for your homepage and for every Page/Post you create (ifyou’re still in the habit of entering meta keywords).3. Website Performance ImprovementsThe “WP Super Cache” plugin, by Donncha, will help your pages load faster for visitors andsearch engine robots (aka bots or search engine crawlers).How it does this is a bit technical but I will do my best to explain…Instead of serving up the dynamic WordPress pages the plugin generates static html files. Afterit generates the files, your webserver will serve those files instead of the WordPress PHPscripts (which are heavier and slower loading).As this criteria now plays a role in the search engine algorithm, you enhance your ability torank in the SERPs.To You and Your Online SuccessDenise and Sharon 3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  4. 4. About Fast Track Your SalesWe are a web marketing company based in the UK we help our clients get more salesleads.We provide a range of services:  Marketing and Sales Strategy  Product Launch Planning and implementation  Copywriting  Sales letter creation  Lead Generation Website  Affordable Websites  SEO  Social Media MarketingTo find out more either email us or call us at the numbers belowEmail: support[at]fasttrackyoursales[dot]co.ukTel: 08452570073 4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

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