Sales lead generation tips
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Sales lead generation tips Document Transcript

  • 1. Sales Lead Generation Tips: Why Adding a Blog to Your Business Website Makes Sense1 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • 2. Sales Lead Generation Tips: Why Adding a Blog to Your Business Website Makes SenseLead generation tipsare key for all business owners who want to grow their business, Deniseand Sharon included. If you are reading this you obviously ‘get’ the opportunity online canbring for a small to medium sized business. What many small business owners don’t appreciateis that it is not just about having a static Website with a few pages and diagrams oftenreferred to as brochure websites. Maybe that worked 10 years ago. Not now!With the various Google updates happening on a consistent basis a definite pattern isemerging. As business owners we have to partner with Google if we want any traffic at all.Yes we need a crisp clean website, with pages that have relevant ‘call to actions’. Yourwebsite/blog also needs to be easy to find your way around i.e. that is easy to navigate. Mostof all though you will need quality content that actually helps people that visit your website.This content needs to serve 2 purposes.1. To add value to the reader i.e. solve a problem, stimulate thinkingetc.2. To be search engine friendly so it can be found by our reader in thefirst place.One lead generation technique we use for our Online marketing business is to carry out a freewebsite review/audit. This is by video or a pdf report. The one thing that most websites wereview suffer from is lack of relevant content. In fact some sites have less than 5-600 words ofcontent in total. Unfortunately from 2009 and beyond this has meant your site will be on page3 0r 4 or even lower. Fact : less than 10% of surfers go past page 1.An easy and user friendly way to get around this content issue is to add a blog to the site. Nota self-hosted one like blogger or WordPress.com. One that is attached to the site itself. Theimage below gives you an example from Chris Cooper’s site at cc1 Consulting. 2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • 3. cc1-consultingThis addition to your website will allow you to post regular content that informs your readers,answers questions and………….drum roll……….anoints you as the expert that you are. It is herethat you can build a relationship with your audience so that they get to……….in the words ofSeth Godin; Know, Like and Trust you, then eventually buy your product or service. For Sharonand I we can honestly say writing content gave us our first success online.I remember the day we ‘started’ marketing ourselves on the Internet and the technologicalchallenges it brought just a few short years ago [ no instructional videos or easy to usesoftware then ]. Though I ‘thought’ I understood technology I soon realised that attaching aword document to an email did not countA mentor of mine explained one easy lead generation tip to me. She pointed out that onething I could do was write [spelling and grammar sometimes needs a tweak] well enough to getpeople to open my emails and read my content and in a way that people started to pay me todo it for them.Our experience is that 99% of people we come across can do this as well.So that is step one.If you don’t have a blog as part of your website ask your website designer how much it willcost. You want WordPress. It can be downloaded fromwordpress.org.. This is free open sourcesoftware. Any web company worth their salt will be able to do that. This ‘should’ not cost theearthSo what next ?Look out in the next day or so when we share how to write in a way that gets your blog postsfound and makes Google love you.To you and your online success,Denise and Sharon 3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • 4. About Fast Track Your SalesWe are a web marketing company based in the UK we help our clients get more salesleads.We provide a range of services:  Marketing and Sales Strategy  Product Launch Planning and implementation  Copywriting  Sales letter creation  Lead Generation Website  Affordable Websites  SEO  Social Media MarketingTo find out more either email us or call us at the numbers belowEmail: support[at]fasttrackyoursales[dot]co.ukTel: 08452570073 4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk