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Customer follow up
Customer follow up
Customer follow up
Customer follow up
Customer follow up
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Customer follow up

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  • 1. Customer Follow Up: 6 Top Customer Follow up Techniques 1 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • 2. Customer Follow Up: 6 Top Customer Follow Up Techniques Customer Follow UpTop Customer Follow up Techniques ? how appropraite that this article should drop into myinbox this morning. The reason being I am following up a number of contacts I have made inthe past week or so attending some excellent networking events in the Lakes.Follow up can take many routes. Sometimes you are not sure if they are a fit and match foryour business. The truth is if you don’t put some effort in you will never know. MelinaAbbott shares some ideas here. This is based around potential sales conversations you arehaving and the same applies if you have only just met someone. Melina talks about theprinciple of “numbers of contacts per potentail client “.As you will know if you have visited this site before I am a fan of Brian Tracy and he mentionsthat generally we need a minimum of 7 contacts with someone before they buy. Remember tofactor that in. We do this in a number of ways. For instance we are running a free webinar onJune 16th all about how to generate sales leads to contact in the first place. You can sign upat the link below and the end of this blog post.Free Webinar June 16th How to Get More Sales leads 2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • 3. Top Customer Follow up TechniquesSometimes following up on prospective customers can be as nerve racking as making thatinitial first cold call. You know that you need to ask prospects to make a decision, but youdon’t want to appear to be a pushy sales person. Most businesses do not follow up enough andthe results are that many customers slip through their fingers. Finding the right medium issometimes difficult. How do you follow up in a way that encourages prospects to buy from you?The Art of Following Up with ProspectsRemember that at the beginning of the buying process you will have spent some timequalifying your prospects. During this time you should try get an understanding of their buyinghabits. Are they someone who is likely to make a decision quickly? Or will they need lots ofinformation and encouragement?This will help you to plan your follow up tactics with each particular customer. Traditionallymost follow ups are done manually. Following a presentation you may ask prospects if they areready to make a decision. A week or two later you may give them a call and ask them thesame question.What many business people don’t realise is that you need to follow up more than once ortwice. In fact sometimes you may need to follow up as many as 20 or 30 times. But not everyone of these follow ups needs to be a manual call asking for the sale. It could be a reminderabout a fast action discount expiring, a newsletter with some client testimonials, aninformation sheet demonstrating the value that you offer.You can get creative in the way that you keep in contact with prospective customers and getthem used to you contacting them. In the process you will be building a relationship with themand demonstrating the value of your business to them.How to follow up to increase your Conversion RateRealize that each prospect will react differently to your follow up process. Some customerswill be ready to buy sooner than others. Use your discernment to match your follow uptechniques to their buying behaviour.Don’t limit the number or types of follow up methods you use. Marketing studies show thatoften people need to receive information at least seven times before they may act on it. Don’t 3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • 4. give up just because you get a no on the first follow up call, it may be that the prospect justneeds a little more encouragement or information to make their decision.Provide prospects something of value each time that you follow up with them. It could be aspecial offer or incentive to get them to make a decision now. It could be copies of customertestimonials that demonstrate the value of your business. With each follow up you should showthem ways in which they can benefit from working with your company.Have a schedule with reminders that prompt you to follow up, don’t rely on your own memory.When follow up’s are less strategic they are often less effective.Focus on building a genuine relationship with your prospective customers. When people trustyou they will be more inclined to buy from you. Even if they don’t buy today, because theyhave a relationship with you when they are ready to buy you will naturally be their firstchoice.You need to be creative and flexible in your follow up process. But you should still have afollow up plan carefully mapped out. By being deliberate in your follow up efforts you canmake sure that each time you contact prospects you are offering them something of value.Even if it takes some time, the process will lead the clients through the buying process andshow them how they can benefit from working with you. You can also then track your progressand know which prospects you should be investing the most time and effort with.We hope you found this article by Melina useful ? Remember having an online presence willhelp in connecting with your audience and speeding this process along. It might be a usefulArticle like this that you share, perhaps a share on linkedIn, or a Tweet or facebook comment.All of this add’s up and puts credit in your ” know like follow ” bank account.As they say int North it is cracking the flags [ for our US and Aussies visitors and those southof Watford gap this means warm and sunny ] today so a trip to Milnthorpe butchers is in orderfor the best cumberland sausages around and a BBQ weekend.Best WishesDenise and Sharon 4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  • 5. About Fast Track Your SalesWe are a web marketing company based in the UK we help our clients get more salesleads.We provide a range of services:  Marketing and Sales Strategy  Product Launch Planning and implementation  Copywriting  Sales letter creation  Lead Generation Website  Affordable Websites  SEO  Social Media MarketingTo find out more either email us or call us at the numbers belowEmail: support[at]fasttrackyoursales[dot]co.ukTel: 08452570073 5 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

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