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Crowdsourcing donations: getting free money for your startup in Europe
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Crowdsourcing donations: getting free money for your startup in Europe

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Crowdsourcing donations: it's tough getting invested in in the first place, so startups have to look at more than just the usual options of getting an investor, getting a bank loan or getting help …

Crowdsourcing donations: it's tough getting invested in in the first place, so startups have to look at more than just the usual options of getting an investor, getting a bank loan or getting help from family and friends. Crowdsourcing (or crowdfunding), if done right, can be a great, budget-friendly way of accessing capital. This slideshare tells you what it is, where to get it in Europe and how to do a successful campaign (with some awesome examples).

Published in: Business, Economy & Finance

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  • 1. Crowdsourcing donations: getting free money for your startup in Europe
  • 2. an epic slideshare brought to you by
  • 3. Crowdsourcing or crowdfunding? SAME!
  • 4. Press release (Oct. 2013): Crowdfunding in the EU - exploring the added value of potential EU action Commissioner for Internal Market and Services Michel Barnier said: "Crowdfunding – this alternative form of fundraising that is collective, participatory and interactive – is becoming increasingly important. It has the potential to bridge the financing gap many start-ups face and to stimulate entrepreneurship.
  • 5. US >vs< EU “While the U.S. currently leads the world in volume of crowdfunding transactions (estimated by the 2013 Crowdfunding Industry Report for this year to be at 72%), a sizable chunk will come from Europe, at 26%, and 2% from the rest of the world.” “Crowdfunders generally fall into different categories: equity, donation, reward, and debt. The last is also known as microfinancing — and commonly referred to in Europe as “peer-to-peer lending.” – David Drake, Forbes, 2013
  • 6. Crowdsourcing in Europe – or should I say, UK and Netherlands! Source: crowdcafe.com
  • 7. Is crowdsourcing a good choice? • Bypass banks, venture capital firms and angel investors (and save asking more from your family and friends) • Have control over the rules of investment (depending on which website you choose) • Market your startup on popular crowdsourcing platforms • Fast setup i.e. It’s the path with the least strings attached
  • 8. Crowd sauce – if you are successful, it’s also an awesome way of validating your idea
  • 9. Pebble raised HOW MUCH??!! Source: Kickstarter
  • 10. Most common types of crowdsourcing
  • 11. …and since money doesn’t grow on trees for startups…
  • 12. • • • • • • • • • • • • • Here’s a list of the most budget-friendly options in Europe! CroFun RocketHub IndieGogo KissKissBankBank Ulule Zequs Booomerang 100-days Start Next Verkami Goteo Eppela MassiveMov *note* There may be many more – a lot of crowdsourcing sites are specific to an industry, charity, or country. Check out www.crowdsunite.com for more options
  • 13. Cool, so I know the platforms. What’s next?
  • 14. An ass-kickin’, mind-blowin’ campaign design! And then a marketing campaign. Yay.
  • 15. Choose the appropriate platform Image credits: quickmeme.com and museumvictoria.com.au
  • 16. Pick the right time of the year – avoid major holidays and when people are generally broke
  • 17. Create a compelling theme/message Seth Godin’s “The Icarus Deception” campaign
  • 18. Create a short video and supporting images reflecting the core message of your idea TechJect’s Dragonfly Robot: http://www.youtube.com/watch?v=c9lM-vM2dk8
  • 19. Offer attractive rewards for contributors – that you can realistically do Source: jewcer.com
  • 20. Leverage the shit out of your network in advance and during the campaign (it helps if you have an engaged following on social media)
  • 21. Reach out to those who have successfully raised and ask for tips and endorsements
  • 22. Keep the excitement rolling with regular updates on social media, your blog, email list Tom Woodward
  • 23. Mention it on forums full of people who you identify as the right contributors
  • 24. Top 5 mistakes when doing crowdsourcing (from the owners of IndieGoGo) • • • • • “Crowdfunding is not a lottery” “Setting a goal that is too damn high” “Jumping the gun with marketing” “Dry, business-like pitch” “Perks that don’t work”
  • 25. The article that inspired this Slideshare is available on Pitch.rs
  • 26. Got questions? Find us here!