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Sensation The Case 2010 Revised
 

Sensation The Case 2010 Revised

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Herziene versie van de presentatie gedaan voor NIMA tijdens The Case 2010 t.b.v. samenwerking met Flogs

Herziene versie van de presentatie gedaan voor NIMA tijdens The Case 2010 t.b.v. samenwerking met Flogs

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    Sensation The Case 2010 Revised Sensation The Case 2010 Revised Presentation Transcript

    • Denis Doeland IP Services & Online Director P: +31 20 8510600 M: +31 6 25001534 E: denis@sensation.com Technology is a way of organizing the universe L: linkedin.com/in/denisdoeland so that man doesn't have to experience it.
    • COMPANY PROFILE • ID&T & SENSATION & Q-DANCE • COMPANY FOUNDED IN 1992 • 80 EMPLOYEES • 45 EVENTS A YEAR • 800.000 VISITORS A YEAR • TICKETS, FOOD & BEVERAGES, SPONSORING, MERCHANDISE, HOSPITALITY, CONTENT • 50 MILLION EURO TURNOVER HEADQUARTERS AMSTERDAM
    • COMPANY PROFILE • ID&T & SENSATION & Q-DANCE • COMPANY FOUNDED IN 1992 • 80 EMPLOYEES • 45 EVENTS A YEAR • 800.000 VISITORS A YEAR • TICKETS, FOOD & BEVERAGES, SPONSORING, MERCHANDISE, HOSPITALITY, CONTENT • 50 MILLION EURO TURNOVER HEADQUARTERS AMSTERDAM
    • AWARDS • GERMANY: BEST NEW STYLE EVENT OF THE YEAR • DENMARK: BEST CLUB EVENT BY DANISH DJ AWARDS • AUSTRALIA: BEST EVENT VICTORIA AWARD • BRAZIL: BEST ELECTRONIC EVENT OF THE YEAR 2009 • WORLD’S BEST PROMOTER MIAMI WINTER MUSIC CONFERENCE 2007, 2008 & 2009 • NETHERLANDS: MARKETING COMPANY OF THE YEAR 2009 HEADQUARTERS AMSTERDAM
    • INTERNET 2009 • > 15 MILLION VISITORS • > 7,2 MILLION UNIQUE VISITORS • > 100 MILLION PAGEVIEWS • > 3 MINUTES ON SITE • > 200 COUNTRIES • > 500K YOUTUBE VIEWS A DAY HEADQUARTERS AMSTERDAM
    • Energetic Music Big events High BPM 60.000 Youth Heavy users Mainstream OTHER ACTIVITIES Music Low BPM Small events Young adults 5.000 Light users HOME MARKET NETHERLANDS
    • 7 an online insight & experience online experience
    • 8 Rol van content? online experience
    • 9 Content = King ‘The foundation of any online environment is engaging the user through quality content development.’ online experience
    • 10 Welke content is relevant? online experience
    • 11 informatie muziek foto video online experience
    • 12 Hoe werkt online? online experience
    • 13 Online = Mechanisme online experience
    • 14 Hoe content te ontsluiten? online experience
    • 15 Informatie via berichten op site, e-mail, feed of stream Muziek via downloads, feed of stream Foto’s via site, feed of stream Videos via site, downloads of stream online experience
    • 16 Is er een foefje? online experience
    • 17 relevantie consistentie discipline - Informatie - Informatie (wekelijks) - Informatie (52x) - Fotos - Fotos (maandelijks) - Fotos (12x) - Audio - Audio (half maandelijks) - Audio (26x) - Video - Video (half maandelijks) - Video (26x) - Streaming - Streaming (wekelijks) - Streaming (52x) tijd is 1 jaar online experience
    • 18 Hoe kijkt Sensation tegen Social Media aan? online experience
    • 19 Web strategie gaat hand in hand met Social Media strategie online experience
    • 20 Content uit eigen online wereld wordt gedeeld in Sociale online wereld en vice versa .... sociale content komt terug in eigen wereld Eigen Online Wereld Sociale Online Wereld online experience
    • 21 Er is een ‘push & pull’ mechanisme ontstaan Sensation integreert sociale content in eigen online wereld en maakt content beschikbaar voor alle sociale werelden next step - helemaal open ... Social Video Social Audio Eigen Online Wereld Social Network Social Foto online experience
    • 22 Er is een ‘push & pull’ mechanisme ontstaan Andere manier van communiceren .... ! !"#$%&'(') ! !*)&$+$,'(') ! !-.(&$+$,'(') online experience
    • 23 Push & Pull in Sensation.com online experience
    • 24 ‘Push & Pull’ in Sensation.com Sensation YouTube kanaal online experience
    • 25 ‘Push & Pull’ in Sensation.com eigen YouTube kanaal en YouTube integratie in Sensation.com online experience
    • 26 ‘Push &Pull’ in Sensation.com Sensation Facebook profiel online experience
    • 27 ‘Push & Pull’ in Sensation.com eigen Facebook kanaal en integratie in Sensation.com online experience
    • 28 ‘Push & Pull’ in Sensation.com Sensation Twitter profiel online experience
    • 29 ‘Push & Pull’ in Sensation.com eigen Twitter kanaal en Twitter-integratie in Sensation.com online experience
    • 30 ‘Push & Pull’ in Sensation.com muziek van Sensation op Dance-Tunes online experience
    • 31 ‘Push & Pull’ in Sensation.com muziek van Sensation via Dance-Tunes in Sensation.com online experience
    • 32 ‘Push & Pull’ in Sensation.com Getsatisfaction integratie in Sensation.com online experience
    • 33 ‘Push & Pull’ in Sensation.com Sensation pagina op Flickr online experience
    • 34 ‘Push & Pull’ in Sensation.com Flickr integratie in Sensation.com online experience
    • 35 Sensation online in cijfers online experience
    • 36 Sensation online in cijfers (2009) ! /!0123!4'56'7') ! /!8193!#)$'7'!4'56'7'(% ! /!::1:3!,.;'<$'=% ! /!:>?@!A.+'4667!B'C') ! /!8103!,6C+.%&% ! /!D>>@!E6#F#4'!G$BH,I'% ! /!:>>J!;(6'$!&161<1!8>>2 online experience
    • 37 ‘Vergroting van online bereik van Sensation door Social Media te koppelen en te integreren met de Eigen Online Wereld via een Centraal Platform’ online experience
    • 38 Vegroting van totale online ‘presence’ Gehele online wereld en online beleving van het merk/event wordt significant groter Social Video Social Audio Eigen Online Wereld Social Network Social Foto online experience
    • 39 En nog groter... Gebruikers die niet in de eigen online wereld komen in andere online werelden in aanraking met het merk ... Social Video Social Audio Eigen Online Wereld Social Network Social Foto online experience
    • 40 En nog groter... Gebruikers die niet in de eigen online wereld komen, komen in andere online werelden in aanraking met het merk ... online experience
    • 41 Belangrijke Zaken ‘voor vergroting van de online presence’ ! K6)&')&!$)!56'7H.+L$)'% ! M'B$);!'$;')!+6)&')& ! NH.(H$);!%6+$.B'!+6)&')& ! NH.(H$);!6)B$)'!$C')&$&'$&') online experience
    • 42 Andere omgevingen binnen ID&T online experience
    • 43 Andere omgevingen binnen ID&T ‘universele SSO-server met meer dan 10 identiteiten ...’ online experience
    • 44 Andere omgevingen binnen ID&T ‘koppeling van verschillende sociale netwerken ....’ online experience
    • 45 Andere omgevingen binnen ID&T ‘integratie van functionaliteiten diverse social platforms ...’ online experience
    • 46 Andere omgevingen binnen ID&T ‘delen van functionaliteiten via diverse sociale platformen ...’ online experience
    • 47 Andere omgevingen binnen ID&T ‘eigen online werelden worden steeds meer mash ups ...’ online experience
    • 48 Experience Site Sensation 2010 ‘WE CELEBRATE LIFE WITH HOUSE’ online experience
    • 49 online experience
    • 50 online experience
    • 51 online experience
    • 52 online experience
    • 53 online experience
    • 54 online experience
    • 55 online experience
    • 56 online experience
    • 57 Na 8 weken online ....... • ruim 7100 leden • ruim 1800 foto’s • ruim 250 videos • ruim 6000 berichten online experience
    • 58 Samengevat ! K6)&')&!$)!56'7H.+L$)'% ! M'B$);!'$;')!+6)&')& ! NH.(H$);!%6+$.B'!+6)&')& ! NH.(H$);!6)B$)'!$C')&$&'$&') online experience
    • 59 Hoe verder? online experience
    • 60 Wat is er veranderd? 3 dingen .... de wijze waarop .... ! !"""!#$%&!'%#()*$+',!-,).)'/0,% ! !"""!#$%&!1,%$2,)2!3'44,%!3()2,% ! !"""!#$%&!+(+!,,%!1,&4'&&'%0!(#!*,%'%0!.(*,% online experience
    • 61 Dialoog online experience
    • 62 Wat is er veranderd? top down, schreeuwen, pushen is niet de manier .... This is not the way how to use twitter ...... online experience
    • 63 Wat is er veranderd? dialoog is wel de manier .... online experience
    • 64 Dialoog praten, luisteren en anticiperen .... publishen, volgen en informeren .... User publishing / following / talking listening Conversation Moderator Data analyzing / informing online experience
    • 65 Real Time online experience
    • 66 Real Time continue conversaties ...... online experience
    • 67 Real Time continue conversaties ...... online experience
    • 68 Live tijdens evenementen de thuisblijvers betrekken .... online experience
    • 69 Business Intelligence online experience
    • 70 Koppeling van data klantendatabase, social analytics en web analytics Database Social Web online experience
    • 71 Koppeling van data klantendatabase, social analytics en web analytics Database Social Web = influencer online experience
    • 72 Koppeling van data klantendatabase, social analytics en web analytics less Database Social High Influencial less big big less Medium Influencial Less Web Influencial = influencer less online experience
    • 73 Open Karakter online experience
    • 74 Open beschikbaar maken van data ..... online experience
    • 75 Open beschikbaar maken van data ..... online experience
    • 76 Open beschikbaar maken van data ..... online experience
    • 77 Samengevat online experience
    • 78 Samengevat op weg naar 3.0 ..... Live Delen Push online experience
    • 79 Samengevat op weg naar 3.0 ..... ! !M$.B66;OK6)<'(%.&$' ! !P'.B!&$H' ! !@6,,'B$);!C.&. ! !N,')!7.(.7&'( online experience
    • 80 Resultaat online experience
    • 81 Resultaat ‘Een Enterprise Platform dat Cross-platform Multichannel kan servicen en publishen ...’ Logistics Marketing & Sales Service eOperations ePresence eMarketing eCommerce eService SHARED SERVICES REACH ENGAGEMENT SALES CUSTOMER CARE ASSET MANAGEMENT PUBLISHING COMMUNICATION ORGANIC SALES SERVICE RIGHTS MANAGEMENT BRAND INTEGRATION PR/MARKETING DIRECT SALES INCIDENT HANDLING SENTIMENT MANAGEMENT RESEARCH MANAGEMENT online experience
    • 81 Resultaat ‘Een Enterprise Platform dat Cross-platform Multichannel kan servicen en publishen ...’ Open API eOperations ePresence eMarketing eCommerce eService SHARED SERVICES REACH ENGAGEMENT SALES CUSTOMER CARE CMS sCRM sCRM sCRM Statistiscs & Statistiscs & Statistiscs & Statistiscs & Statistiscs & Trends Trends Trends Trends Trends Ad Mngr IM/SSO IM/SSO IM/SSO Shop DAM SOA online experience
    • 81 Resultaat ‘Een Enterprise Platform dat Cross-platform Multichannel kan servicen en publishen ...’ eOperations ePresence eMarketing eCommerce eService SHARED SERVICES REACH ENGAGEMENT SALES CUSTOMER CARE CMS sCRM sCRM sCRM Statistiscs & Statistiscs & Statistiscs & Statistiscs & Statistiscs & Trends Trends Trends Trends Trends Ad Mngr IM/SSO IM/SSO IM/SSO Shop DAM SOA online experience
    • 81 Resultaat ‘Een Enterprise Platform dat Cross-platform Multichannel kan servicen en publishen ...’ Logistics Marketing & Sales Service eOperations ePresence eMarketing eCommerce eService SHARED SERVICES REACH ENGAGEMENT SALES CUSTOMER CARE CMS sCRM sCRM sCRM Statistiscs & Statistiscs & Statistiscs & Statistiscs & Statistiscs & Trends Trends Trends Trends Trends Ad Mngr IM/SSO IM/SSO IM/SSO Shop Google Analytics UberVu Ticketing - PayLogic Assistly Travel - Vliegfabriek Merchandise - Datamail/Astral Music - Dance-Tunes Loyalty Management Parkeer Management Token Management online experience
    • 82 Resultaat ‘Een stekkerdoos...’ !!N,')!7.(.7&'( !!*,,B$+.&$'!6).GL.)7'B$I7 !!Q+L..B4.('!6,5'& online experience
    • 83 Resultaat ‘Bediening van het Social Media landschap ...’ online experience
    • 84 ‘Naadloze samenwerking met Flogs ...’ online experience
    • 85 Dank voor de aandacht! Er is altijd wel iets dat men wil weten ......... online experience