Sensation The Case 2010 Revised

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Herziene versie van de presentatie gedaan voor NIMA tijdens The Case 2010 t.b.v. samenwerking met Flogs

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Sensation The Case 2010 Revised

  1. 1. Denis Doeland IP Services & Online Director P: +31 20 8510600 M: +31 6 25001534 E: denis@sensation.com Technology is a way of organizing the universe L: linkedin.com/in/denisdoeland so that man doesn't have to experience it.
  2. 2. COMPANY PROFILE • ID&T & SENSATION & Q-DANCE • COMPANY FOUNDED IN 1992 • 80 EMPLOYEES • 45 EVENTS A YEAR • 800.000 VISITORS A YEAR • TICKETS, FOOD & BEVERAGES, SPONSORING, MERCHANDISE, HOSPITALITY, CONTENT • 50 MILLION EURO TURNOVER HEADQUARTERS AMSTERDAM
  3. 3. COMPANY PROFILE • ID&T & SENSATION & Q-DANCE • COMPANY FOUNDED IN 1992 • 80 EMPLOYEES • 45 EVENTS A YEAR • 800.000 VISITORS A YEAR • TICKETS, FOOD & BEVERAGES, SPONSORING, MERCHANDISE, HOSPITALITY, CONTENT • 50 MILLION EURO TURNOVER HEADQUARTERS AMSTERDAM
  4. 4. AWARDS • GERMANY: BEST NEW STYLE EVENT OF THE YEAR • DENMARK: BEST CLUB EVENT BY DANISH DJ AWARDS • AUSTRALIA: BEST EVENT VICTORIA AWARD • BRAZIL: BEST ELECTRONIC EVENT OF THE YEAR 2009 • WORLD’S BEST PROMOTER MIAMI WINTER MUSIC CONFERENCE 2007, 2008 & 2009 • NETHERLANDS: MARKETING COMPANY OF THE YEAR 2009 HEADQUARTERS AMSTERDAM
  5. 5. INTERNET 2009 • > 15 MILLION VISITORS • > 7,2 MILLION UNIQUE VISITORS • > 100 MILLION PAGEVIEWS • > 3 MINUTES ON SITE • > 200 COUNTRIES • > 500K YOUTUBE VIEWS A DAY HEADQUARTERS AMSTERDAM
  6. 6. Energetic Music Big events High BPM 60.000 Youth Heavy users Mainstream OTHER ACTIVITIES Music Low BPM Small events Young adults 5.000 Light users HOME MARKET NETHERLANDS
  7. 7. 7 an online insight & experience online experience
  8. 8. 8 Rol van content? online experience
  9. 9. 9 Content = King ‘The foundation of any online environment is engaging the user through quality content development.’ online experience
  10. 10. 10 Welke content is relevant? online experience
  11. 11. 11 informatie muziek foto video online experience
  12. 12. 12 Hoe werkt online? online experience
  13. 13. 13 Online = Mechanisme online experience
  14. 14. 14 Hoe content te ontsluiten? online experience
  15. 15. 15 Informatie via berichten op site, e-mail, feed of stream Muziek via downloads, feed of stream Foto’s via site, feed of stream Videos via site, downloads of stream online experience
  16. 16. 16 Is er een foefje? online experience
  17. 17. 17 relevantie consistentie discipline - Informatie - Informatie (wekelijks) - Informatie (52x) - Fotos - Fotos (maandelijks) - Fotos (12x) - Audio - Audio (half maandelijks) - Audio (26x) - Video - Video (half maandelijks) - Video (26x) - Streaming - Streaming (wekelijks) - Streaming (52x) tijd is 1 jaar online experience
  18. 18. 18 Hoe kijkt Sensation tegen Social Media aan? online experience
  19. 19. 19 Web strategie gaat hand in hand met Social Media strategie online experience
  20. 20. 20 Content uit eigen online wereld wordt gedeeld in Sociale online wereld en vice versa .... sociale content komt terug in eigen wereld Eigen Online Wereld Sociale Online Wereld online experience
  21. 21. 21 Er is een ‘push & pull’ mechanisme ontstaan Sensation integreert sociale content in eigen online wereld en maakt content beschikbaar voor alle sociale werelden next step - helemaal open ... Social Video Social Audio Eigen Online Wereld Social Network Social Foto online experience
  22. 22. 22 Er is een ‘push & pull’ mechanisme ontstaan Andere manier van communiceren .... ! !"#$%&'(') ! !*)&$+$,'(') ! !-.(&$+$,'(') online experience
  23. 23. 23 Push & Pull in Sensation.com online experience
  24. 24. 24 ‘Push & Pull’ in Sensation.com Sensation YouTube kanaal online experience
  25. 25. 25 ‘Push & Pull’ in Sensation.com eigen YouTube kanaal en YouTube integratie in Sensation.com online experience
  26. 26. 26 ‘Push &Pull’ in Sensation.com Sensation Facebook profiel online experience
  27. 27. 27 ‘Push & Pull’ in Sensation.com eigen Facebook kanaal en integratie in Sensation.com online experience
  28. 28. 28 ‘Push & Pull’ in Sensation.com Sensation Twitter profiel online experience
  29. 29. 29 ‘Push & Pull’ in Sensation.com eigen Twitter kanaal en Twitter-integratie in Sensation.com online experience
  30. 30. 30 ‘Push & Pull’ in Sensation.com muziek van Sensation op Dance-Tunes online experience
  31. 31. 31 ‘Push & Pull’ in Sensation.com muziek van Sensation via Dance-Tunes in Sensation.com online experience
  32. 32. 32 ‘Push & Pull’ in Sensation.com Getsatisfaction integratie in Sensation.com online experience
  33. 33. 33 ‘Push & Pull’ in Sensation.com Sensation pagina op Flickr online experience
  34. 34. 34 ‘Push & Pull’ in Sensation.com Flickr integratie in Sensation.com online experience
  35. 35. 35 Sensation online in cijfers online experience
  36. 36. 36 Sensation online in cijfers (2009) ! /!0123!4'56'7') ! /!8193!#)$'7'!4'56'7'(% ! /!::1:3!,.;'<$'=% ! /!:>?@!A.+'4667!B'C') ! /!8103!,6C+.%&% ! /!D>>@!E6#F#4'!G$BH,I'% ! /!:>>J!;(6'$!&161<1!8>>2 online experience
  37. 37. 37 ‘Vergroting van online bereik van Sensation door Social Media te koppelen en te integreren met de Eigen Online Wereld via een Centraal Platform’ online experience
  38. 38. 38 Vegroting van totale online ‘presence’ Gehele online wereld en online beleving van het merk/event wordt significant groter Social Video Social Audio Eigen Online Wereld Social Network Social Foto online experience
  39. 39. 39 En nog groter... Gebruikers die niet in de eigen online wereld komen in andere online werelden in aanraking met het merk ... Social Video Social Audio Eigen Online Wereld Social Network Social Foto online experience
  40. 40. 40 En nog groter... Gebruikers die niet in de eigen online wereld komen, komen in andere online werelden in aanraking met het merk ... online experience
  41. 41. 41 Belangrijke Zaken ‘voor vergroting van de online presence’ ! K6)&')&!$)!56'7H.+L$)'% ! M'B$);!'$;')!+6)&')& ! NH.(H$);!%6+$.B'!+6)&')& ! NH.(H$);!6)B$)'!$C')&$&'$&') online experience
  42. 42. 42 Andere omgevingen binnen ID&T online experience
  43. 43. 43 Andere omgevingen binnen ID&T ‘universele SSO-server met meer dan 10 identiteiten ...’ online experience
  44. 44. 44 Andere omgevingen binnen ID&T ‘koppeling van verschillende sociale netwerken ....’ online experience
  45. 45. 45 Andere omgevingen binnen ID&T ‘integratie van functionaliteiten diverse social platforms ...’ online experience
  46. 46. 46 Andere omgevingen binnen ID&T ‘delen van functionaliteiten via diverse sociale platformen ...’ online experience
  47. 47. 47 Andere omgevingen binnen ID&T ‘eigen online werelden worden steeds meer mash ups ...’ online experience
  48. 48. 48 Experience Site Sensation 2010 ‘WE CELEBRATE LIFE WITH HOUSE’ online experience
  49. 49. 49 online experience
  50. 50. 50 online experience
  51. 51. 51 online experience
  52. 52. 52 online experience
  53. 53. 53 online experience
  54. 54. 54 online experience
  55. 55. 55 online experience
  56. 56. 56 online experience
  57. 57. 57 Na 8 weken online ....... • ruim 7100 leden • ruim 1800 foto’s • ruim 250 videos • ruim 6000 berichten online experience
  58. 58. 58 Samengevat ! K6)&')&!$)!56'7H.+L$)'% ! M'B$);!'$;')!+6)&')& ! NH.(H$);!%6+$.B'!+6)&')& ! NH.(H$);!6)B$)'!$C')&$&'$&') online experience
  59. 59. 59 Hoe verder? online experience
  60. 60. 60 Wat is er veranderd? 3 dingen .... de wijze waarop .... ! !"""!#$%&!'%#()*$+',!-,).)'/0,% ! !"""!#$%&!1,%$2,)2!3'44,%!3()2,% ! !"""!#$%&!+(+!,,%!1,&4'&&'%0!(#!*,%'%0!.(*,% online experience
  61. 61. 61 Dialoog online experience
  62. 62. 62 Wat is er veranderd? top down, schreeuwen, pushen is niet de manier .... This is not the way how to use twitter ...... online experience
  63. 63. 63 Wat is er veranderd? dialoog is wel de manier .... online experience
  64. 64. 64 Dialoog praten, luisteren en anticiperen .... publishen, volgen en informeren .... User publishing / following / talking listening Conversation Moderator Data analyzing / informing online experience
  65. 65. 65 Real Time online experience
  66. 66. 66 Real Time continue conversaties ...... online experience
  67. 67. 67 Real Time continue conversaties ...... online experience
  68. 68. 68 Live tijdens evenementen de thuisblijvers betrekken .... online experience
  69. 69. 69 Business Intelligence online experience
  70. 70. 70 Koppeling van data klantendatabase, social analytics en web analytics Database Social Web online experience
  71. 71. 71 Koppeling van data klantendatabase, social analytics en web analytics Database Social Web = influencer online experience
  72. 72. 72 Koppeling van data klantendatabase, social analytics en web analytics less Database Social High Influencial less big big less Medium Influencial Less Web Influencial = influencer less online experience
  73. 73. 73 Open Karakter online experience
  74. 74. 74 Open beschikbaar maken van data ..... online experience
  75. 75. 75 Open beschikbaar maken van data ..... online experience
  76. 76. 76 Open beschikbaar maken van data ..... online experience
  77. 77. 77 Samengevat online experience
  78. 78. 78 Samengevat op weg naar 3.0 ..... Live Delen Push online experience
  79. 79. 79 Samengevat op weg naar 3.0 ..... ! !M$.B66;OK6)<'(%.&$' ! !P'.B!&$H' ! !@6,,'B$);!C.&. ! !N,')!7.(.7&'( online experience
  80. 80. 80 Resultaat online experience
  81. 81. 81 Resultaat ‘Een Enterprise Platform dat Cross-platform Multichannel kan servicen en publishen ...’ Logistics Marketing & Sales Service eOperations ePresence eMarketing eCommerce eService SHARED SERVICES REACH ENGAGEMENT SALES CUSTOMER CARE ASSET MANAGEMENT PUBLISHING COMMUNICATION ORGANIC SALES SERVICE RIGHTS MANAGEMENT BRAND INTEGRATION PR/MARKETING DIRECT SALES INCIDENT HANDLING SENTIMENT MANAGEMENT RESEARCH MANAGEMENT online experience
  82. 82. 81 Resultaat ‘Een Enterprise Platform dat Cross-platform Multichannel kan servicen en publishen ...’ Open API eOperations ePresence eMarketing eCommerce eService SHARED SERVICES REACH ENGAGEMENT SALES CUSTOMER CARE CMS sCRM sCRM sCRM Statistiscs & Statistiscs & Statistiscs & Statistiscs & Statistiscs & Trends Trends Trends Trends Trends Ad Mngr IM/SSO IM/SSO IM/SSO Shop DAM SOA online experience
  83. 83. 81 Resultaat ‘Een Enterprise Platform dat Cross-platform Multichannel kan servicen en publishen ...’ eOperations ePresence eMarketing eCommerce eService SHARED SERVICES REACH ENGAGEMENT SALES CUSTOMER CARE CMS sCRM sCRM sCRM Statistiscs & Statistiscs & Statistiscs & Statistiscs & Statistiscs & Trends Trends Trends Trends Trends Ad Mngr IM/SSO IM/SSO IM/SSO Shop DAM SOA online experience
  84. 84. 81 Resultaat ‘Een Enterprise Platform dat Cross-platform Multichannel kan servicen en publishen ...’ Logistics Marketing & Sales Service eOperations ePresence eMarketing eCommerce eService SHARED SERVICES REACH ENGAGEMENT SALES CUSTOMER CARE CMS sCRM sCRM sCRM Statistiscs & Statistiscs & Statistiscs & Statistiscs & Statistiscs & Trends Trends Trends Trends Trends Ad Mngr IM/SSO IM/SSO IM/SSO Shop Google Analytics UberVu Ticketing - PayLogic Assistly Travel - Vliegfabriek Merchandise - Datamail/Astral Music - Dance-Tunes Loyalty Management Parkeer Management Token Management online experience
  85. 85. 82 Resultaat ‘Een stekkerdoos...’ !!N,')!7.(.7&'( !!*,,B$+.&$'!6).GL.)7'B$I7 !!Q+L..B4.('!6,5'& online experience
  86. 86. 83 Resultaat ‘Bediening van het Social Media landschap ...’ online experience
  87. 87. 84 ‘Naadloze samenwerking met Flogs ...’ online experience
  88. 88. 85 Dank voor de aandacht! Er is altijd wel iets dat men wil weten ......... online experience

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