NGO Digital Committee

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NGO Digital Committee

  1. 1. Digital Committee NGO general information
  2. 2. The current situation in Ukraine Solving DTV problems
  3. 3. DTV as a process •  Signing “Geneve-2006” makes Ukraine to switch to digital before 2015 •  Transition to digital in DVB-T is aimed at leaving the analog standards behind and not to stop on the way to new TV technologies •  The development of Digital TV in the most of possible forms depends on the successful analog switch-off
  4. 4. The needs of “digitalization” •  The need of consolidation of TV industry to create the powerful leverage to influence the decision making processes in the government •  The need of educated audience of viewers, that can react and consume the messages about digital TV
  5. 5. Decision •  Creation of independent non-government organization aimed at counting the interests of TV viewers, broadcasters, manufacturers and other companies that are on the market
  6. 6. New independent structure NGO Digital Committee
  7. 7. Digital Committee –  it’s the NGO, aimed to protect the TV viewer during transition of Ukraine to digital terrestrial television
  8. 8. Mission of Digital Committee •  Influencing the transparent and democratic implementation of digital TV in Ukraine considering the interests of viewers and TV industry
  9. 9. Tasks of Digital Committee TV channels • participation in government workflows • participation in the development of the Program of digital switchover • educational and conference activities Manufacturers of electronics • participation in the particular part of the Program of digital switchover • lobbying the adequate certification program in Ukraine for electronics for digital reception/ transmitting • transparency of donation and subsidy procedures TV viewers • National and regional press-courses “Digitology” (about DTV for journalists of social and general media) • FAQ, TV viewer’s Guide, etc. • Web-site of support • PR campaigns in the regions that are being switched
  10. 10. If Your company is… •  Broadcaster, Manufacturer, NGO, or other organization participating/interested in the digital switchover in Ukraine: –  get fresh information about decision making the government –  take part in the development of industry and civil positions –  now invest the resource into forming the market of new services and products
  11. 11. Questions and Details Denis Gursky Executive Director +380676448613 gursky@itk.org.ua

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