SOCIAL STARTUP COOKBOOK Innovation Lab: startup cookbook guide Denis Gursky Innovation Advisor for Europe and Eurasia firstname.lastname@example.org
CORE COMPONENTS IdeaStrategy Team Super Startup Funding Sustainability
IT ALL STARTS FROM THE IDEA Idea: Reality Check• How the idea was born?• Is it a copycat? Any similar projects abroad?• Any research about this topic?• Why it will work?• How can be this idea developed with the help of satellite projects?• How scalable this idea is?
STRATEGY MEANS SUCCESS Strategy: Reality Check• How will the development process look like? Timelines?• Who will do this?• How will the launch look like?• What about marketing strategy?• Risks• Partners? What do they provide?• KPI & ROI of the project
EXPENSIVE TEAM The Team: Reality Check• Past experiences• Functional duties• Motivation
SUSTAINABILITY = GUARANTEES Sustainability: Reality Check• Why deadlines won’t be broken?• Funding after the funding• Strategic alliances?• Crowd funding?• Why the service will be needed after the ﬁnancing is over?
HOW DO YOU SEE FUDNING Funding: Reality Check• Who funds it?• Is this project adopted to macro changes?• How does the funding scheme changes in time?
ROLES OF INTERNET• Interactivity• Crowdsourcing• Crowdfunding• Visualization of data• Conﬁdential• Social media• Internet marketing
IdeaStrategy Team Super Startup Funding Sustainability