Bread and butter Denim Trends - Fall 2011 and S/S 12
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Bread and butter Denim Trends - Fall 2011 and S/S 12

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This is a cool denim trend report from Bread and Butter .

This is a cool denim trend report from Bread and Butter .

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Bread and butter Denim Trends - Fall 2011 and S/S 12 Presentation Transcript

  • 1. Denimsandjeans.com
  • 2. Bread and Butter July 2011Trend Report on “Denim”
    A report byStylesight– Leaders in Trend Reporting Worldwide
  • 3. CHEAT SHEET
  • 4. 50s Leisure
    A new feeling has emerged for S/S 12,
    as 50s vacation wear drives new items,
    fits and styling.
    The Hawaiian short sleeve shirt in
    chambray, higher-waisted 501 fits in rigid indigo and clean vacation shorts.
  • 5. Maritime
    The macro trend that’s dominated denim for the past few seasons is morphing— workwearlooks move to the dockyard for an update Royal blue indigo and ecru color palettes, wide-leg pants and Naval military detailing update traditional worker styling.
  • 6. Tokyo Prairie
    Prairie themes continue to effect Women’s denim, with long-line, Tokyo inspired silhouettes moving the trend forward Full- length skirts and long-line culottes emerge for S/S 12
  • 7. Cool Items
  • 8. Grafter Shirt
    The railroad jacket has saturated the Menʼs market, and new weights update the item for S/S 12.
  • 9. Grafter Shirt
    8-11 oz weight denims and chambrays / Shirts with squared-off hems and large pockets / Shawl collars offer a maritime spin / Bright red-cast indigos are reminiscent of Chinese chore coats .
  • 10. Gang Jackets
    Channel your inner rebel with these customized Westerns.
  • 11. Gang Jackets
    Gang, rebel and biker-inspired / Studded back patches and felt appliqués / Skulls, monsters and horse heads / Torn-off back patches reveal dark indigo beneath.
  • 12. Lightweight Leisure Pants
    The looser, casual pant continues to trend for both guys and girls.
  • 13. Lightweight Leisure Pants
    Lightweight fabrications like TENCEL® mixes and jersey denims / Strong active direction with elasticized waistbands and hems / Loose and relaxed cargo styling / Dropped or elongated flies and seats / Roomy through
    hips with tapered hems
  • 14. Maritime Jackets
    New denim styling re-invents the jacket for S/S 12.
  • 15. Maritime Jackets
    Lightweight denims and chambrays / Coated and water-proof surfaces / Longer jackets with drawstring waists /
    Half- placket popover tops / Nautical detailing such as lace-up necks and contrast white drawstrings / Saturated deep and bright indigos.
  • 16. Flared Sailor Pant
    The flare gets a nautical makeover, taking it into Summer 2012.
    Wide-leg flares in saturated indigos / Sailor pant-inspired stitch-down front pockets / Clean or glossy finishes /
    Slash trouser pockets and tie-waist details
  • 17. Guys Smart N Loose !
    Lightweight denims and chambrays / Coated and water-proof surfaces / Longer jackets with drawstring waists /
    Half- placket popover tops / Nautical detailing such as lace-up necks and contrast white drawstrings / Saturated deep and bright indigos.
  • 18. Prepster Short
    Guy’s shorts smarten up with refined, mid-thigh inseams and trouser styling.
  • 19. Prepster Short
    Lightweight and relaxed Summer item / Straight cut and worn neat on the hips / Stitch-through front pockets or trouser slashes / Satorialist, tab-front fly / The selvedge chambray trouser-short is a key item for S/S 12.
  • 20. Styling
  • 21. Naval Styling
    Naval influences drive the workwear trend forward for next Summer.
    Key items include the sailor pant with stitch-through front pockets and the double breasted peacoat / Fisherman
    And..
  • 22. Sartorial Worker
    Button-down collars and bow ties / The railroad jacket is given a tailored update / 40s Land Girl references /
    Fitted chore coats / Neckerchiefs complete this 40s look.
  • 23. Sartorial Worker
    The workwear trend continues, but new tailored styling updates this classic jeanswear theme.
  • 24. Tokyo Prairie
    The prairie trend drives new, long silhouettes into the Women’s market.
  • 25. Tokyo Prairie
    The full-length prairie skirt emerges as a new item / Exposed button flies and slash or patch pockets / Full, A-line
    culotte shapes / Draped dresses with prairie styling / Zip-front skirts at Tiger of Sweden are a modern take .
  • 26. Naval Styling
    contd…
    sailor, button-front details / Indigo and white color palette / Railroad or hickory stripes / Lace-up front openings / Anchor motifs on buttons and coin pockets.
  • 27. Azure Indigo
    Royal blue has hit the saturation point for S/S 12.
  • 28. Azure Indigo
    Fashion-forward shade is reminiscent of Chinese worker jackets / Glossy and raw in vibrant tones / Lightweight fabrics are key for this Summer fashion shade / Over-dyeing accentuates vibrancy / Yarn-dyed warps and weft.
  • 29. Fabric Trends
  • 30. Salt n Pepper Constructions
    The return to durable worker fabrications leads to salt n pepper constructions.
  • 31. Salt n Pepper Constructions
    Twisted threads include indigo and ecru, grey, brown and white / Marled and flecked effects / Salt nʼ pepper wefts for a more subtle texture reverse / Shirting weights / Rigid workwear looks / Traditional twisted yarn techniques for added strength..
  • 32. Indigo Pattern
    Trending for a few seasons, railroad stripes are joined with dots and micro repeats for S/S 12.
  • 33. Indigo Pattern
    Railroad, ticking and hickory stripes / Wabash spots and “Stifel” inspired prints / Modernized bandanna and
    neckerchief prints in indigo and ecru / Multi-layered and colored stripes at Leviʼs Made and Crafted.
  • 34. Neppy Chambray
    The overwhelming trend for chambray in the marketplace leads to textured fabric updates.
  • 35. Neppy Chambray
    Slubby and neppy yarns offer rustic character to basic weaves / Sky-blue indigo shades / Basic chambray shirts
    are re-invented / Quilted surfaces at Lee add to surface texture
  • 36. Print + Pattern
  • 37. Grain Stack Stamps
    Classic rubber stamped workwear branding is joined by Americana slogans and updates.
  • 38. Grain Stack Stamps
    Solid black on indigo or ecru / Branded symbols and logos / Nautical and workwear references / Destroyed and
    worn finishes / Cornelli and chain stitches / Mechanic’s coverall looks
  • 39. Design Details
  • 40. Ladies Utility
    Clean, minimal styling drives new Women’s tops and dresses.
  • 41. Ladies Utility
    Simple scoop neck shapes and loose, relaxed silhouettes / Half-placket button-fronts / Popover styles in bleached-out lightweights / Drapey TENCEL® blends or ultra-lightweight denim / Clean and simple, utilitarian pockets
  • 42. Graphic Patch
    Last seasonʼs patch-and-repair looks are stylized and re-worked for Summer 2012.
    Multi-patched tonal indigos / Graphic and geometric placements / Clean seam detailing / Contrast pockets,
    collars, internal linings and front plackets
  • 43. Graphic Patch
    Last season’s patch-and-repair looks are stylized and re-worked for Summer 2012.
    Multi-patched tonal indigos / Graphic and geometric placements / Clean seam detailing / Contrast pockets,
    collars, internal linings and front plackets
  • 44. Wash + Color
  • 45. Clinical Ecru
    Ecru takes prominence as the Summer shade of choice for denim.
  • 46. Clinical Ecru
    Clinical lab coats and Western jackets look fresh in the color / Unrefined and unbleached cottons / New Summer
    white alternative / Predominantly for Menswear
  • 47. Color Ranges
    Recent color palettes are given a quirky update for next season.
  • 48. Color Ranges
    Classic primary colors / Off-beat or muted tones / Burgundy and salmon hues both at Lee and Tiger of Sweden / Sun-bleached mustards, acid washed brown and burnt orange / Saturated hues..
  • 49. Special thanks to Stylesight for sharing this trend report from Bread and Butter .
  • 50. Denimsandjeans.com
    Check out more FREE denim reports by clicking here