Denim Club Newsletter : Issue February 12, 2014


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Denim Club compiles the latest news and updates related to denim business and industry from all across the globe and brings these to you in the form of the Denim Club Newsletter.

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Denim Club Newsletter : Issue February 12, 2014

  1. 1. Latest Denim News & Updates from Across the Globe Your Window To The World Of Denim Newsletter 12 February 2014 Calvin Klein Jeans Unveils Spring 2014 Unisex Denims Moustache : Aiming to be a complete casual wear brand Mustang, German Denim Brand Taps Centric for PLM From The Denim Directory Prism Textile Machinery Pvt. Ltd. Events Show Report Munich Fabric Start, Germany Featured Collections launched byCollections launched byCollections launched by SS14SS14SS14 MiH and Jean MachineMiH and Jean MachineMiH and Jean Machine IEMI : 2014 to be positive year for Brazilian denim sector Pharrell Williams partners with G-Star Raw J Brand and Simone Rocha partner for capsule collection Isko Planning to open new Creative Room in Istanbul Bangladesh Denim Show
  2. 2. DENIM CLUB INDIAFebruary 2014 03 Denim Club : Your Window To The World Of Denim Apparel - Collection The British brother denim brands MiH Jeans and Jean Machine have announced the launch of their SS14 collections, available exclusively on their e-commerce sites. Creative Director and Founder Chloe Lonsdale, for MiH, has taken inspiration from the essence of summer, contrasting the purest of whites against electric, vintage blues and prints inspired by sun-drenched days. The brand's clean simplicity is combined with experimental touches to create their most playful collection yet. SS14 by MiH and Jean Machine Collections launched Denim has been softened, faded, bleached and frayed in shades of white, powder blue and sun- faded indigo. Loose fitting, boyfriend jeans dominate the denim offering with the introduction of two slim, slouchy styles: the Tomboy and the Phoebe Slim.This is boyfriend denim, grown up. Hand-dye effects reign supreme across ready- to-wear. Ancient Japanese Shibori tie-dye reinvents linen jersey whilst the intense sea blue print, Croc Batik, enlivens luxe crepe de chine pieces. The Watermelon Print is sweet and playful on soft, silk separates. This season, the contemporary brand Jean Machine, presents 'Forgotten Possibilities': a menswear collection inspired by the every day, noticing the unexpected and discovering the unknown. Staying true to the Jean Machine aesthetic, jeans, shirting, knitwear and outerwear remain clean and understated. Building on a timeless offering of the highest quality denim, cut with precision from Japanese and Italian fabrics, the core collection of Jean Machine offers three jean fits, JM1/Slim, JM2/Straight and JM3/Regular, in Raw, Rinse,Aged and Black washes. Experimenting with different wash techniques, ecru denim is sprayed blue and enzyme washed Image Source :
  3. 3. DENIM CLUB INDIAFebruary 2014 04 Denim Club : Your Window To The World Of Denim the 1 Denim Who’s Who!# RESOURCE for all denim invaluable the first ever Comprehensive DIRECTORY DENIMBUSINESSES PROFESSIONALS& Trims& Accessories W ashing Apparel Machinery Retail Display& Packaging Designers | Merchandisers | Developers | Product Planners Technicians | Converters | Buyers | QC / QA Professionals | Agents | Finishing Specialists | Traders | Marketeers Retailers | Agents | Consultants | and more... Apparel - Collection Source : This season focuses on classic denim and favorite staples worn with ease. Quintessential 90’s Calvin Klein Jeans reinterpreted for the modern man and woman. Lived-in denim is updated with modern design detailing – heat sealed seams, fine stitching and almost invisible pockets – to juxtapose with a reworked feel that is tactile and soft to the touch. Muted whites and deep indigos form the base of the color palette for both men and women. Tonal denim is key. Deep indigos have been stripped in varying degrees to offer an array of tones. Chalk, lunar gray and barely there neutrals complete the offering. Denim is treated with a cracked paint effect to give a textural, cratered feel. Denim jeans and shirts form the base of the range, with shorts playing a key role for him and for her. A unisex approach permeates the entire line. For men, the straight slim and tapered fits are key for spring. Denims have a worn-in feel, crackle washed or raw denim with selvage seams. For women, the skinny straight leg is offered, all with an American ease. Accessories designed in pale stone hues complete the season’s unisex feel. to create a bespoke finish. Stand out pieces include screen-printed knee patches on faded, slim black jeans and contrast white stitching on bold blue denim. Classic shirting and cotton jersey are re-issued in summer fabrics and new colourways, including three overdye options: Pool, Smoke and Metal. Additions to the ready-to-wear collection include Program, a crewneck knitted jumper in grey wool, and Display, mid thigh length shorts available in navy canvas. The JM4 denim jacket is updated with two new options: Edit, the classic shape in denim and canvas and Dial, a sleeveless denim vest. Both are available in two colour options. Image Source : Calvin Klein Jeans Unveils Spring 2014 Unisex Denims Source : Image Source:
  4. 4. DENIM CLUB INDIAFebruary 2014 05 Denim Club : Your Window To The World Of Denim Book Your Copy Now in the Denim Business Directory Are you And your Business Included? Add your Company Advertise visit: Apparel IEMI : 2014 to be positive year for Brazilian Denim Sector As per the Institute of Industrial Studies and Marketing (IEMI), the year 2014 is expected to be a positive year for the denim sector in Brazil as production of jeanswear in the country is estimated to continue rising. As per IEMI estimates, production of jeanswear in Brazil increased by 3.5 percent year-on-year during 2013, which is significantly high compared to the estimated 0.1 percent rise in production of overall clothing in the country during the year. During 2012, Brazil produced 349.8 million pieces of denim clothing which included women’s pants, jackets, shorts and skirts. As per the IEMI, jeanswear has been the fastest growing segment in the Brazilian apparel sector during recent years. However, according to IEMI, despite the good performance in the national production of jeanswear, imports of the product increased significantly during the recent years, owing to the appreciation of Brazilian real against the US dollar, raising imports and creating unfair competition for domestic manufacturers. IEMI states that jeanswear is a commodity with prices that are equivalent internationally and the Brazilian denim sector has sufficient resources in order to manufacture innovative and different products that cater to international markets, and is a sector that has the highest potential to develop and lead the Brazilian apparel industry. Mustang Jeans, the German denim brand has selected California based Centric Software Inc. for its new product lifecycle management system. The jeans brand will implement Centric 8 PLM throughout its entire collection, as well as Centric’s patent-pending Collection Book for the Fashion iPad App, which helps companies connect to the PLM solution through mobile devices. “We are and always have been pioneers—not just in the field of denim but also with regards to innovation and cutting-edge technology,” said Dietmar Axt, Mustang’s chief executive officer. “This characteristic is part of our longstanding, proven company philosophy.” Mustang selected the Web-based PLM solution to help “support ambitious company growth goals,” said Mustang Project Manager Julia Einsiedler in a statement. “Centric offers a purely Web-based solution, excellent mobile technology and deep industry expertise in its team,” she said. The Centric 8 PLM solution will help the company “achieve greater alignment between Centric’s development and buying teams in Germany and its agents and suppliers in Asia,” said Centric CEO and President Chris Groves. Mustang, German Denim Brand Taps Centric for PLM Source : Source :
  5. 5. Apparel - Retail Denim Business Network Find Relevant Contacts & Get Found Connect Directly with New Customers & Vendors Generate New Business Opportunities Are you a member of ? Join the Denim Business Network Now ! DENIM CLUB INDIAFebruary 2014 06 Denim Club : Your Window To The World Of Denim Source : Despite the sluggish economy, brand Moustache is foreseeing a good season ahead. “We have good orders in hand both domestic and export and are confident of a good show ahead,” opines Pratik Agarwal, Director, Moustache International. From being just a denim brand, Moustache is gradually transforming itself to be a complete casual wear label while spreading out more across eastern India on the retail front. Moustache’s product portfolio comprises of jeans for men and women, casual cotton shirts, cotton trousers, T-shirts, denims and cotton jackets, sweaters, blazers, socks, belts, caps and we are starting up with women’s tops as well. The company has been constantly adding to their portfolio. Starting off with denim, they subsequently added jackets, sweaters and more. “You will notice that we have been continuously increasing our product range and wish to cater to all products falling in the casual wear brand. Earlier, we were a denim brand and have transformed ourselves to a casual wear brand today,” explainsAgarwal. Spreading across east India markets Moustache currently retails through 59 EBOs, over 350 MBOs and 48 large format stores. Each of the three formats contributes an equal share to the topline of the company. The company is now planning to strengthen its presence in East India before moving to other states. “We have been expanding our presence in South India of late and have appointed distributors, opened a couple of stores and are present in LFS in that region. After east, south is the next region we are targeting as the potential is big,” explainsAgarwal. The products are also being sold online through Flipkart and the company is in talks with Jabong and Myntra as well. Growing at the rate of 40 percent CAGR Moustache aims to maintain the same growth for the next 2-3 years. The company started in 1984, focused on development and supply to dealers’ network only. In 1994, they purchased their own store in Kolkata and in 1996 bought another, followed by an entry into large format stores like Pantaloon and Shoppers Stop. Around 1999 -2000, Moustache started opening exclusive stores in various malls. Aiming to be a complete Casual Wear Brand Moustache
  6. 6. DENIM CLUB INDIAFebruary 2014 07 Denim Club : Your Window To The World Of Denim Visit Denim Club India at and fill-in the online form to Join Denim Business Network. The Individual Membership of Denim Business Network comes to you at a nominal payment of one time registration fee of INR 5000 which includes the first year subscription charge amounting to INR 2500. Individual Membership The Denim Business Corporate membership fee is INR 20,000/- for a group of five individuals, inclusive of subscription charges for one year. This facility provides multi access license up to 5 users. Corporate Membership Apparel - Collection Musician Pharrell Williams, who is currently the creative director of a recycled textiles maker, Bionic Yarn is partnering with G-Star Raw to launch a new collection during Fashion Week, called Raw for the Ocean. Bionic Yarn is made from recycled plastic PET, some of which is extracted from the ocean. One of the goals of the line is to raise awareness about the massive pollution problem of plastic. Fittingly, the mascot of the collection is an octopus. Expressing his thoughts Pharrell said "Through the collaboration between Bionic Yarn and G- Star, we are making sustainable products more accessible for everyone. By creating yarn from oceans plastic, we are actually moving things forward within the fashion industry." Thecla Schaeffer at G-Star Raw explains that the Bionic material is just like denim. "The Bionic yarn is coiled with cotton. When you feel the fabric it feels as soft as regular denim. And it looks like regular denim." It's my understanding that extracting plastics from the ocean is a logistical nightmare, so it's good that Bionic is not only working to do that but also putting the material to use. What's even better is that when the clothes wear out, the fabric can be recycled by separating the cotton from the polyester. Schaeffer said G-Star Raw and Bionic are PHARRELL WILLIAMS PARTNERS WITH G-STAR RAW planning to continue collaborating in the future. "This is a long-term creative exploration to innovate denim and make a real impact against plastic pollution," she said. "Together with Pharrell, we will launch a new Bionic collection each season. Next to those collections, we are planning to integrate Bionic Yarn in as much product as we can." The collection, will be available in stores starting July. Source : Image Source +
  7. 7. DENIM CLUB INDIAFebruary 2014 08 Denim Club : Your Window To The World Of Denim Apparel - Collection J Brand, the US-based luxury denim label is collaborating with London Fashion Week designer Simone Rocha for designing a capsule collection. It will not be the first time the denim label teams up with a designer; J Brand had previously teamed up with British designer Christopher Kane who worked with the premium denim label for a few seasons and also worked with Proenza Schouler. Rocha, who has previously won the BFC emerging women's wear designer fashion award in 2013, is set to create collections for J Brands pre-spring and spring lines. Her collections for the denim label will be shown to buyers and members of the press in July, prior to going on sale later this year. Rocha commented, "It's an exciting prospect to work on this project, learn from J Brand's denim expertise and see how it evolves over the coming months in the run up to the winter launch." Rocha graduated from the master's program at Central Saint Martins, before launching her own line for fall 2010. Rocha, made her LFW debut with her Spring/Summer 2011 collection, is known for her edgy, yet feminine and romantic designs, which has made her label a favorite among the likes of Alexa Chung and Laura Bailey. "It is a very exciting moment for the brand," commented Jeff Rudes, Chief Executive Officer of J Brand. "We met her in London, we've been following her, and we thought she was the perfect designer for us. We love her." Rudes explains that it was Rocha's "maturity and sense of direction as a designer," that caught the denim labels attention. "Simone has developed such a strong aesthetic in a very short space of time...we are thrilled to have Simone creating a capsule collection with us," adds Rudes. He points out that Rocha collection, which will be developed in collaboration with J Brand's in house design team will be "tight, curated and edited". The line will go for sale at select retailers and on end of 2014. J Brand and Simone Rocha partner for capsule collection Isko Planning to open new Creative Room in Istanbul The specialist denim manufacturer, Isko, will be opening its second Creative Room, an inspiration and creativity hub similar to the one opened in Castelfranco Veneto in 2011 and managed by CEO Umberto Brocchetto and creative director Massimo Munari. The new hub will open in Istanbul's historic centre, in the prestigious Nisantasi area, at the beginning of March 2014. Expert creative industry insider Emre Selcuk will manage the creative hub. Marco Lucietti, marketing manager, Sanko group, commented “After opening our Creative Room in the Veneto region aimed at supporting Northern Italian jeans brands and Iskoteca in San Benedetto del Tronto supporting Central Italy laundries and local brands, this new born Creative Room is meant to offer support to specialised garment manufacturers that mostly operate for Northern European and US brands.” He further added “Isko closed the year 2013 with a double digit increase in sales and this was not simply thanks to markets that have remained stable for us such as, Germany, Italy and the UK, though we have also increased our presence in other countries such as Columbia, Brazil, Russia and The US. The opening of this new Istanbul hub is aimed to strengthen our activities in these important new markets with high-potential growth.” Source : + Source :
  8. 8. Denim Club : Your Window To The World Of Denim Events The first ever B2B denim supply chain show is being brought out at Dhaka. Bangladesh is the second largest centre of denim production worldwide. And thousands of buyers, factories, buying houses are all located in a small region. The Bangladesh Denim Show is being brought out by in assocation with Denim Expert Limited The idea behind this show is to provide a platform to the denim industry in this region where the entire supply chain players from mills, fiber and chemical suppliers , garment manufacturers , Bangladesh Denim Show Dates: 1-2 March, 2014 Venue: Hotel Radisson, Dhaka Website : Denim Event retailers, buying houses, brands etc could get together and help in the further development of the denim industry here. Show Report : Munich Fabric Start, Germany A sporty-meet-luxury mood, characterised the offer of spring/summer 2015 fabrics and accessories, presented at the recent edition of Munich Fabric Start held between 4 - 6 February 2014 in MOC Zentrum, Munich. The halls of the show were busy with visitors and the overall attitude experienced by both exhibitors and visitors was intensely involved and industrious. The Bluezone Area was quiet on the first day but grew lively by the second, although visitors were regularly busy placing orders. Accessory manufacturers gave great attention to bright colours. Union Knopf launched its second collection of buttons and accessories designed for jeanswear and casualwear. Light blue lacquered metallic elements, aged metals and alternative shaped studs and rivets were on show. Accessory manufacturer Piovese – in addition to their long expertise in producing labels, hangtags, small leather accessories and gadgets, has grown to also produce leather bags characterised by careful made in Italy craftsmanship. Denim manufacturers focused on a series of new alternative weaves and surface treatments. Berto presented a series of new micro-design weaves, resulting in sophisticated indigo-white fabrics available in weights from 3.8 to 9 ounces – perfect for chic shirts and trousers. A series of blue and white flower prints applied to denims, as well as sand coloured denims carrying tone-on- tone delicate flower patterns were also among the new offerings. Isko presented a new evolution of their Scratch ‘N’ Jeans three-dimensional denims inspired by hand-crafted and carefully mended vintage jeans. Tejidos Royo showed Marvel, a leather- look denim, and its new Zink finish, which is characterised by a metallic effect. Also M&J, specialist garment manufacturer from Bangladesh debuting at the show, launched a series of new developments that employ a metallic-effect finish. They also showcased a special eco-friendly technique that recreates surface effects similar to acid-wash, but uses a small amount of energy and water and doesn’t use any chemicals during the washing phase. Orta Anadolu presented a series of thermo- regulating denims. Olimpias applied special laser techniques onto their materials in order to create bobbin lace effects, and Calik has started developing a series of coloured denims for men, available in different hues such as brown, grey and green. A series of booths and interesting side events including trend lectures, conferences and specialised media, completed the show. Sportswear International Magazine presented a a wide range of its specialist denim and jeanswear publications that have been read worldwide since 1975. Image Source : Source:
  9. 9. Denim Club : Your Window To The World Of Denim From The Denim Directory Company: Segment: Machinery Prism Textile Machinery Pvt. Ltd., established in the July, 2010, is one of the leading manufacturers of Textile Machines for Weaving Preparatory. The company was formerly known as Venus Techno Vision Pvt. Ltd., and started their own manufacturing unit in July, 2010. The company is committed to providing entire range hi-tech Textile Machineries and latest equipments that assist in enhancing the production capability in the manufacturing facility and thereby reducing the input cost. The company provides effective & prompt after sales services. The company has highly skilled and experienced professionals, which enables them to carry out all the activities in a streamlined manner. The team works in close coordination with one another to achieve the goals of the organization and to deliver products as per the demands of the clients. With more than a decade of experience and expertise, the company manufactures, exports & supplies precision textile machines to the Textile Industry and offers the following products and services for the denim value chain  Slasher (sheet) Indigo Plant  Rope Indigo Plant  Indigo Cone winding Plant  OtherAccessories for Indigo Plant  Consultancy for Indigo Plant Prism Textile Machinery Pvt. Ltd., India Prism has carved a niche par excellence in the market by consistently providing world class products and services.The company strives to offer their customers, hi-tech machineries and latest equipments that assist to enhance the production capability at your manufacturing facility and thereby reduce the input cost. The company has three full fledged facilities in the heart of industrial zone of Gujarat – India at Vatva G.I.D.C. and gives credit for their phenomenal growth to sound infrastructure and state-of-the-art production facility. The company has a well equipped production unit backed by hi-tech machines and sophisticated technology. The company has been awarded with prestigious certifications, which has helped them to gain the trust of the clients including an ISO 9001 2008 Certification. The company is is also a Certified and Authorized supplier in TUFS list. Mr. Narendra Vansjalia Managing Director +91 982 519 0401 Denim Finishing Machine Indigo Single End cone winding machine