Denim Club Newsletter : Issue June 4, 2014


Published on

Denim Club compiles the latest news and updates related to denim business and industry from all across the globe and brings these to you in the form of the Denim Club Newsletter.

Published in: Business, Lifestyle
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Denim Club Newsletter : Issue June 4, 2014

  1. 1. Latest Denim News & Updates from Across the Globe Your Window To The World Of Denim Newsletter 04 June 2014 Dividend declared by Nandan Denim and Mafatlal Industries Ltd. Denim Industry Who’s Who Mr. S. N. Modani, Sangam (India) Limited, India Mr. Sanjay Singhal, Fertichem Cotspin Ltd., India Lee Denim celebrates 125 years with limited edition jeans Jeff Rudes, Founder J Brand moves on for next venture Court approval for Suryakiran-Suryalakshmi Mills merger Pg No. 3 CORDURA® Expands Performance Denim Line with New Innovations Fashion innovation : The Denim Sari Denim Hangout launched by Amazon India Denim Makers Looking for Ecofriendly Alternatives Autumn Winter 14/15 Collection by Nandan Denim From The Denim Directory Nandan Denim Limited Featured
  2. 2. Denim Club is compiling the first and only, and world's most comprehensive Directory of Denim Businesses, covering all the segments of Denim Value Chain. With extensive industry-wide circulation, the Denim Business Directory offers a unique opportunity for you to enhance your visibility and get noticed by prospective customers, senior-level decision-makers and investors worldwide. Most Comprehensive Compilation of Denim Businesses and Professionals Supported by : A. Ganpathi Chettiar | ABH Biochem Pvt. Ltd. | Ajooni Storage Systems | Amith Garment Services | Atlantic Care Chemicals | Archroma India Pvt. Ltd. | Carpenter Jeans | Denim Chemicals Inc. | Dystar India Pvt. Ltd. | Fashion Palette | Fertichem Cotspin Ltd. | | Ficus Mercantile Ltd. | Genext Logistics Pvt. Ltd.| GK Biochemical Corporation | Jayantilal S. Gandhi & Co. | Divyam Mehta | Kassim Denim | Lectra Technologies India Pvt. Ltd. | Mahalaxmi Textiles | Modern Denim Ltd. | Nandan Denim Ltd. | Pack Impex | Prashant Group | Preet Buttons & Fastners Industries | R. P. Synthetics | Richlook India Pvt. Ltd. | Technocraft Industries | The Denim Culture | TUV Rheinland India Private Limited | VIKMANS | Zaab Fashion and more ... for instant booking or assistance, call S. Gupta on +91 958 288 3612 HERE IS YOUR CHANCE TO MULTIPLY YOUR BUSINESS TURNOVER! Front Inside Kunal Organics Pvt. Ltd. Back Cover Kusters Calico Machinery Pvt. Ltd. Book Mark Indigo World Visit for a live preview of DENIM BUSINESS DIRECTORY Releasing On July 25, 2014 Platinum Sponsor :
  3. 3. Denim Club : Your Window To The World Of Denim Apparel - Collection June 2014 03 Source: DENIM CLUB INDIA The recently concluded instalment of Philippine Fashion Week Holiday 2014 featured a special anniversary show celebrating 125 years of international denim brand Lee besides highlighting several trendy apparel designs from young and well-established Filipino talents. Staying true to their culture of embracing creativity and culture, Lee’s Holiday 2014 collection runway show pulsated with creativity and left the audience curious on what is to be presented next. With the start and each set being punctuated with a dance performance by Philippine All Stars, Lee’s runway show, took place at the SMX Convention Center in Pasay City on Friday night, the third day of Philippine Fashion Week Holiday 2014. Lee Denim celebrates 125 years with limited edition jeans The 60-piece catwalk range by Lee included pieces from the label’s 101+ collection and the women’s fitted Stretch Deluxe line. Replete with double-layered pockets, embroidered labels, zip-fly embellishments and innovative rear branding designs, the line featured deconstructed and reconstructed pants, tops, over-alls and tailored jackets in different forms, fits and shades. The 101+ collection, comprising of limited 1,250 pieces each for the jackets and pairs for the jeans, featured details such as double layered pockets, embroidered labels, unique S-branding on the rear, and an imported Japanese fabric in a thicker 16 oz. finish. The Stretch Deluxe line has intelligent denim that’s integrated with exceptional stretch and recovery, the line caters to women who prefers their jeans to be precise and fit in shape. Also presented in the show were some innovative deconstructed pieces of denim wear as styled and designed by the Lee StyleArmy. After the show, curious denim lovers also got the chance to learn more about the history of the brand with the Lee Archive Tour where collection of iconic Lee pieces since the beginning of the brand were curated.
  4. 4. Denim Club : Your Window To The World Of Denim Apparel - Collection June 2014 04DENIM CLUB INDIA Fashion innovation : The Denim Sari A trip down memory lane for the 23-year-old Anubha Jain sparked a business brainwave. "I was looking at old pictures of my friend circle, and I realised how mature we all looked in our mothers' saris," she says. "With the exception of Masaba Gupta and Satya Paul, the cool, trendy sari options for young girls are fairly limited." A student of design at Delhi's Pearl Academy, Jain realized the potential for a fashion innovation: the denim sari. "Since I was working on a college project, I wanted to come up with something that could truly have my name on it, a contribution to the world of fashion," she explains. "Not only is denim something that most youth identify with, it's also never been turned into a sari before." Encouraged by her mentors at the Pearl Academy, who put her in touch with the leading denim fabric manufacturer Arvind Ltd, she began working them to realize her dream. The company educated her about nuances of dying and washing of denim "I needed to get the fabric soft enough for it to drape well," she says. Determined to maintain the integrity of the fabric, devoid of embellishment or embroidery, Jain chose to use hand-dying techniques to achieve a tie-dye effect. The resulting saris were test-driven at the recent DLF Emporio luxury shopping festival, where Jain set up her first pop-up shop selling her wares for Rs 12,000 onwards. "I was surprised to see that older ladies were the ones buying and placing orders for my denim saris," she recalls, adding that the retail experiment taught her one crucial lesson: "Young women still only buy saris for special occasions or when they're building a trousseau." Still, Jain hopes that being in the right space will help her reach out to her target audience. "Unlike a Kanjeevaram silk, I don't think denim saris can be heirloom pieces. So I want to focus on popularising this concept as much as I can." Source :
  5. 5. Denim Club : Your Window To The World Of Denim Corporate - Financials June 2014 05DENIM CLUB INDIA Dividend declared by Nandan Denim and Mafatlal Industries Ltd. Nandan Denim Ltd part of the Ahmedabad- based Chiripal Group has registered a net profit of Rs. 39 crore for the year ended March 2014, up 27 per cent against Rs. 31 crore reported in the previous year. The company’s total operating income increased from Rs. 705 crore in 2012-13 to Rs. 898 crore in fiscal 2014. The board of directors of the company has recommended a dividend of 12 per cent, or Rs. 1.20 per share (including interim dividend of 6 per cent) of Rs. 10 each for the year. The company which currently has the second highest denim manufacturing capacity in India has chalked out Rs. 250-crore investment plan for capacity expansion at various projects. “Two- thirds or Rs. 175 crore will be raised through debt, while for the remaining part we will raise through a rights issue,” said Deepak Chiripal, CEO, Nandan Denim Ltd. “We are targeting Rs.1,000 crore operating income this year. Also, we expect to increase our exports from current Rs. 80 crore to ?200 crore this year,” said Chiripal. Nandan Denim Ltd shares hit 52-week high at ?40.60 after the announcement of results and ended flat at ?39.70 on the BSE on Friday. Mafatlal Industries Ltd., flagship company of the Arvind Mafatlal Group has reported a total operating income of Rs. 917.73 crore as compared to Rs. 797.49 crore for the previous year. Profit after tax stood at Rs. 23.93 crore, and Earning per share (EPS) of Rs.17.20 on face value of shares of Rs. 10 each. The paid up equity of the company is Rs.13.91 crores. The Board of Directors of the company have declared a dividend of 30% for the year ended 31st March 2014. Mafatlal Denim Limited and Mishapar Investments Ltd, a wholly owned subsidiary of the company have been amalgamated with the Mafatlal Industries Ltd, the effect of which has been given in the quarter ended 31st March 2013. Thus the figures of the quarters ended 31st March 2014 are not comparable with the corresponding quarters ended 31st March 2013. Source: Court approval for Suryakiran-Suryalakshmi Mills merger The path for the merger of Secunderabad- based Suryalakshmi Cotton Mills Limited (SCML) and its wholly-owned subsidiary, Suryakiran International Limited (SKIL) has been cleared. Suryalakshmi has informed the BSE that the Andhra Pradesh High Court vide its Order dt. April 16, 2014 in the Company petitions no. 51/2014 & 52/2014 had sanctioned the scheme of amalgamation of the wholly owned subsidiary Suryakiran International Limited (SKIL) with itself. Established in 1962, SCML manufactures cotton and synthetic yarn, while SKIL is engaged in the production of and sale of denim garments. The amalgamation will lead to forward integration of denim into garmenting facility besides providing administrative advantages like simpler reporting and simplified compliance requirement. In 2013-14, SCML posted a turnover of Rs 712 crore and a net profit of Rs 11.71 crore. Source:
  6. 6. Denim Club : Your Window To The World Of Denim Corporate - Shift DENIM CLUB INDIAJune 2014 06 Jeff Rudes, Founder, J Brand, moves on for next venture An executive shuffle continues at J Brand and the brands co-founder, Jeff Rudes, is leaving as the chief executive. The company made an announcement that Rudes, who co-founded the company in 2004, was stepping down. In 2012 80.1 percent of J Brand was sold to Fast Retailing, the Japanese venture that is the parent of retailer Uniqlo. “We are grateful for Jeff’s pioneering vision and spirit. He has assembled a stellar team of executives who I am confident will successfully advance the mission of making J Brand a global leader in premium denim,” noted Tadashi Yanai, chairman, president and chief executive of Fast Retailing. A day after the announcement Rudes said "I am ready to move on and create what is next." He added "It was a great partnership with Fast Retailing. But I have a project that was planned over five years ago. It will be my last 'hurrah' in the industry." Rudes said his new concept, which is not denim- related, will debut at the end of the year. "It is all being made in Italy and is a luxury product," he said. The co-founder of the Los Angeles premium denim b r a n d a l s o confirmed that he had sold his r e m a i n i n g financial interest in the company and is making a clean break. "I have made my mark in the denim business," he noted. Stepping in as the acting chief executive temporarily will be Andrew Rosen, chief executive of Theory and Helmut Lang, brands also owned by Fast Retailing. Fast Retailing has started its executive search. Rudes started the company in 2004 with Susie Crippen, who was on the creative side. In 2010, they sold 52 percent of the company to Star Avenue Capital, which two years later sold a majority share to Fast Retailing for about $290 million. Source: CORDURA® Expands Performance Denim Line with New Innovations INVISTA’s durable CORDURA® brand fabric, in collaboration with Artistic Milliners, a leader in global denim technologies, has launched new denim innovations with technical performance features including thermoregulation, moisture management, water repellency, and enhanced tear resistance. These new additions add to existing CORDURA® Denim fabrics with stretch and para-aramid properties. Rugged CORDURA® Denim fabric helps hard- working jeans last longer than traditional 100 percent cotton denim. Based on an intimate blend of cotton and INVISTA’s T420 nylon 6.6 fiber, CORDURA® Denim fabric offers the authentic look and comfort of cotton denim, but with added abrasion resistance and toughness. “Today’s lifestyles trends are expanding the boundaries for denims. CORDURA® Denim fabric helps consumers push their performance with inherent technical capabilities such as Image Source : J Brand thermoregulation features as well as exceptional abrasion resistance,” said Cindy McNaull, global CORDURA® brand marketing director. “We look forward to a new, innovative generation of durable performance denims for apparel, including thermoregulation and waterproof denim solutions for hiking, skiing, rock climbing, snowboarding, motorcycling and urban cycling.” New fabric innovations from Artistic Milliners include durable denims with thermoregulation functionality to enhance warmth or cooling properties when needed. These denim fabrics contain fibers with a specially engineered cross- section that helps to move moisture away in hot climates as well as hollow core fibers to help provide insulation for added comfort on colder days. Other durable performance denims in the CORDURA® Denim fabric collection feature technologies designed to channel moisture and enhance airflow.
  7. 7. Retail - Apparel Denim Club : Your Window To The World Of Denim DENIM CLUB INDIAJune 2014 07 Denim Hangout launched by Amazon India Global e-commerce major Amazon has forayed into high-margin fashion business with the launch of Denim Hangout offering jeans for men. With the launch of Denim HangoutAmazon India now offers consumers an extensive fashion portfolio, with over 1,500 styles in men's Denim wear and more than 1,300 styles in men's innerwear from popular Indian and international brands like Levis, Pepe Jeans London, Lee and Wrangler, besides others. The Denim Hangout is a concept store that represents more than just the blue jeans and designed to cater to various lifestyles that men choose. It encapsulates the evolution of this iconic attire that has gone beyond just the blue jeans and expanded over various types of clothing now referred to as ‘denim wear' The Denim Hangout is designed to cater to various lifestyles that men choose to adopt in their world. From rock star chic to corporate cool, brands like Levis, Pepe Jeans London, Lee, Wrangler, Jack & Jones, Lee Cooper, Newport etc. offer everything a man would need for his wardrobe. Denim shirts, jackets, waistcoats, conversational T-shirts, trendy leggings and accessories like wrist bands, belts, bags, shoes, wallets, caps and much more will soon be added to the store. “The average number of denims a man has in his wardrobe is four. Chances are that they are all of the same fit, wash and style. Once they have decided a fit or wash tone that suits generally men refrain from stepping out of the familiar zone. The resistance to change comes primarily from the lack of awareness of various options or the lack of knowledge of how to adopt these options to one’s needs. The Denim hangout at breaks down the elements of denim lifestyle and simplifies it for our customers,” says Vikas Purohit, Category Leader, Fashion, Amazon India For those who believe a good shopping experience is finding their right size, The Denim Hangout will not disappoint with its size run from waist 28 inch upto waist 42 inch and multiple inseam lengths of 32, 33 and 34 inches implying that the jeans can be used immediately and does not have to wait to be resized. With this launch, customers can now shop with ease and confidence from over 15 million products across categories, the release added All customers benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided byAmazon’sA-to-Z Guarantee. Customers can also now shop on through its latest mobile shopping apps for iPhones, iPads andAndroid phones Source:
  8. 8. Denim Club : Your Window To The World Of Denim From The Denim Directory DENIM CLUB INDIAJune 2014 08 Denim Industry Who's Who Mr. Sanjay Singhal, Promoter & Founder Fertichem Cotspin Ltd., India Mr. Sanjay Singhal is the Promoter and Founder of Fertichem Cotspin Ltd. He has a vast experience of over 30 years of running various industries.At the age of 53, he is dynamic and energetic. He has team of professionals working under his able guidance to take company to newer heights. He established Fertichem Cotspin in 1997 with an objective of setting up an ultra-modern 100% cotton yarn spinning unit. is a part of the Fertichem group, owned by Singhal family of Chandigarh and is a leading supplier of Ring spun and open-end yarn for quality conscious buyers of the textile industry, for production of leading brands in denims and bottom weights. Today, Fertichem Cotspin is one of the premier spinning units producing yarn of the highest quality and consistency in the count range of 4s to 20s Ne. Mr. Singhal has travelled extensively in Europe, UK, USA, Mauritius, Bangladesh, Dubai, Bahrain, China, Singapore, Malaysia, etc. for various purposes like, purchasing of machines, marketing, Mill Visits, attending seminars, etc. He has special interest in new ventures and new product development. He leads a highly disciplined and dedicated team, which is major force behind achieving technical excellence. Strong teamwork, absolute dedication towards quality and customer oriented approach are the inherent strengths of the organization. Mr. S. N. Modani, India Managing Director, Sangam (India) Limited Shri Niwas Modani is the Managing Director of Sangam (India) Limited, the flagship company of the textile conglomerate, Sangam Group. Shri Modani comes with rich experience in the textile industry, having previously held positions in key organizations in the industry, such as Deputy Chairman of the The Rajasthan Textile Mills Association, as well as Director, Indian Cotton Mills Federation. In addition, Mr. Modani has also held positions as President, Mewar Chamber Of Commerce & Industry and Vice President, Rajasthan Chamber Of Commerce & Industry. Mr. Modani has also played an active role as a Committee Member (Leaders Forum) of the Federation of Indian Chambers of Commerce & Industry (FICCI), and as a Member of the HRD Committee of FICCI. Accompanied FICCI Business Delegation with Hon’ble Minister of Commerce, Government of India, Mr. Kamal Nath Ji, to France and participated in 9th 30.09.2008 and France India Business from 01.10.2008 to 03.10.2008 held in Paris (France).
  9. 9. Denim Club : Your Window To The World Of Denim From The Denim Directory Company: Segment: Fabric Nandan Denim Limited is a part of the Chiripal Group, which started in 1972 as a manufacturer of fabric under the leadership of Mr. Ved Prakash Chiripal. Over the years the group has grown into a vertically integrated enterprise having manufacturing facilities for POY, Texturising, Cotton Spinning, Denim Weaving, Knitting and Processing, Home Furnishing, Garmenting and BOPPFilms. On its journey of expansion, Chiripal Group laid foundations of ultra-modern 100% cotton & blended bottom wear fabrics and the most modern & versatile denim manufacturing project called Nandan Denim Limited. Nandan Denim Limited, is equipped with most sophisticated and ultra modern equipment for weaving and other facilities to manufacture superior quality grey cotton fabrics, khakis and denims. Since its inception, Nandan has been looking to the growing demand in Denims bottom-wear and shirting fabrics, today the company has the capacity to manufacture a 100 million meters of denim per annum. The company manufactures denim fabrics with composition of 100% cotton, cotton spandex, cotton poly, cotton poly spandex, cotton modal, cotton tencel etc ranging from 4.50 oz to 15 oz in weight. Nandan Denim has clients spread across the globe and is a supplier for the brands C&A, USB, JC Penny, PVH, George, Walmart, TESCO, besides many others. Nandan Denim has a creative design studio and product development cell complemented with modern sampling equipments and techniques supported by new generation systems and software. The Design Studio is managed by a team of designers and technocrats from India’s Nandan Denim Limited, India Dr. D. K. Jain Director +91 982 503 8851 premier art and design, textiles and technology learning and research institutions. The company lays as much emphasis on environmental protection, occupational health and safety at work as providing quality products. Nandan Denim has undertaken various measures to strengthen its commitment to eco friendly and sustianable production of denim. Energy Conversation The company has taken strict measures such as, steam recovery system for dyeing and sizing, to maximize energy utilisation as well as conservation of energy thus lowering its carbon footprint on one hand and enhancing productivity on the other. Eco-Denim Use of organic cotton is one of the steps for manufacturing to make eco friendly denim fabrics. Nandan is also using ecological alternatives, like potato starch and pre-reduced indigo, in place of chemical substances for spinning, dyeing and finishing of the yarn, such as potato starch and pre-reduced indigo. Nandan Denim Limited has an ISO certification and Oeko-Tex certification on its credit.
  10. 10. Industry - Sustainability Denim Club : Your Window To The World Of Denim DENIM CLUB INDIAJune 2014 10 Denim Makers Looking for Ecofriendly Alternatives practices. Also building a more ecologically sustainable production are the ozone machines made by Greentech Corp., also in Paramount. With Greentech's methods, machines use lower temperatures and get the job done in less time, and Greentech contends that its machines use 85 percent less energy than traditional wash facilities. The company also claims that it uses 80 percent less water than traditional laundries. Greentech recently licensed its green ozone machines to a wash facility outside of Seoul. It also plans to license its machines to a wash facility in Brazil. Since it uses Greentech's ozone production and the Wiser Wash method, Tortoise doesn't use some of the chemicals traditionally used in denim production, such as formaldehyde, which it deems harmful. Dotan Shoham is a Los Angeles–area apparel executive who runs the Pacific Blue Inc. dye house and manufactures the Gypsy05 clothing line, has also worked with Greentech. Gypsy05 does not use chemicals deemed harmful, and Shoham is experimenting with using solar energy to heat water tanks and dryers in order to cut gas and electricity use. Swedish brand Nudie Jeans also focuses on making eco-friendly clothes. Henrik Lindholm, Nudie's corporate social-responsibility manager, said the entire line of jeans has been 100 percent organic since 2012. The best way to produce organic clothes is to start with the basic ingredients. Nudie makes most of its fashions with organic cotton. "When you talk about big impacts, in general it is in the growing of the cotton," he said in a phone call from Sweden, where the company is based. "With conventional cotton cultivation, it is chemical intense, it is labor intense, a lot of pesticides are used," he said. Designers for Tortoise Jeans are wrapping up the final touches for their Holiday/Resort '14 women's line which features unique hues, rinses and washes. With the jeans' lines and whiskering, these new garments look like they have been a part of a wardrobe for years. Lukus Eichmann, founder and creative director for Tortoise, hopes that fashion-savvy people embrace the look of the women's line and that it is placed at influential retailers such as Ron Herman and Barneys New York, where the men's line took a bow. He also hopes that apparel companies will also its Eco Prk wash facilities. Based in Paramount, Tortoise is made in a way that cuts much of the waste of water, energy and use of toxic chemicals that environmentalists have complained about for years. Tortoise is one of a handful of apparel companies that are experimenting with new environmentally friendly ways of making denim and other clothes. However, these efforts represent a minority of denim production, said Roger Williams, executive producer of River Blue, an upcoming documentary that evaluates some of the environmental issues of denim production. The typical manufacturing and dyeing of denim is very toxic," Williams said. He hopes that leading brands such as Levi's will eventually influence the entire market to work with more environmentally friendly production methods. In 2012, Levi's introduced the denim line Water < Less, which cuts the use of water in its production processes. The khaki line Dockers Wellthread collection also took a bow, and it is ex- perimenting with making socially and environmentally sustainable apparel from a pilot site in Bangladesh. Levi Strauss & Co. has saved more than 770 million liters of water, enough to provide drinking water for New York City for a month, by making more than 13 million Levi’s Water < Less products, said Marisa Giller, a Levi Strauss & Co. spokesperson. Eichmann who launched his first denim line, Saddlelites, in 2003 is now offering fashion- forward looks that are sewn up with eco production. The Eco Prk wash facilities use the environmentally friendly Wiser Wash production Source: Image Source:
  11. 11. Apparel - Collection Denim Club : Your Window To The World Of Denim DENIM CLUB INDIAJune 2014 11 Autumn Winter 14/15 Collection by Nandan Denim Driven by the belief that Denim and indigo have a vast unexplored world in Nandan Denim strives to find newer applications to touch human lifestyles and everyday living. The aim of the products crafted at Denim Garage, is to reach every corner of the world with applied creativity and forms never thought of before. The Autumn Winter 14/15 collection revolves around 5 themes namely: This theme celebrates the feminine mystique. The new sexy look is sophisticated and ultra-feminine. The theme encompasses the sultry look, stretchable fabrics which show the perfect figures, lace detailing, cuts, and fringes in all the elements which add a feminine and romantic feel to a garment with a very clean and confident look to it. The colour palette compliments light-reflecting satins, rich jerseys and open weave knits, shimmer fabrics, chambrays. Featured styles include “cotton candy” denim, and sequined or beaded trims. Europa, the sixth closest moon of the planet Jupiter. T h e t h e m e e n c i r c l e s something which we normally cannot see. The theme uses imaginative fabrics, denim that is somehow transformed and appears to be almost from another realm. This theme brings back the biker and the geek look together. The colour palette is all about a wild mix of colours and textures.Key highlights of the theme are plenty of zipper details, asymmetric hem lines, retro futuristic details, architectural influences, tone on tone colours, metallic coatings, geometric cuts, new technology materials. Femme Fatale collection Europa 2020 Collection Blue Labyrinth Collection People ofYellow Collection Kidicious Collection Embracing the past without letting it get in the way of future! The theme features heavy weight fabrics, leather trims ,mixed and remixed looks , rompers, dungarees in classic silhouettes. The theme focussing on vintage is about indigo and denim in its natural form with leather and indigo being paired perfectly. The theme is strong in its s h a p e s a n d f a b r i c s .Contrasting the passion of the ‘vibrancy’ theme is a palette of serene blues. The theme Includes sartorially inspired details and garment constructions, astonishingly strong washed outs and some lightly kissed by sun. Featured looks include vintage inspired fabrics with simple denim structures in timeless styles with authentic aesthetics reflecting the vivid side of reality The theme has got a new earthy-chic vibe, with experimental-style prints and boho touches. It includes chic proportional contrasts, a myriad of tri dimensional floral appliqués and intricate embroideries and plenty floral prints. Denim knit combinations, asymmetric closures, leather insets, functional details, acid washes, two tone shirts with small collars, embroidered details, prints, vagabond look sums up the theme. The colour palette includes vibrant colours, woody browns, and earthy tones. Plush, textured materials, embroidery, patchwork, appliqué create a creative yet cohesive mix.Block prints, autumnal colors and feather-and-bead bling chic up denims. This theme includes a lot of prints. Color me bright and happy, the trend continues for fall with not only fabulous and rich bright colors, but you can also find colored denim with prints and jewels to just about make any girl happy. Capes, comic-book style imagery and typography are important design directions for this trend. Traditional tweeds, plaids and knits are given an update in bright colours.