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Awards competitions for planning professionals
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- 1. writely yours. awards + communications Presenter: Denice Shuty www.writelyyours.com 630.338.6535
- 2. Awards Programs Design Competitions vs. Recognition for Completed Works
- 11. Reasons firms don’t participate in awards programs “ Each year it’s the same people over and over again who win, the fix is in for a certain kind of project or a certain firm.” “ Only the biggest firms, or those with a large support staff have the wherewithal to put together an awards submission.” “ The projects we do aren’t prominent enough or large enough to ever win.” “ It’s too expensive.” “ No one at our company wants to do it.” “ We don’t have the time!”
Editor's Notes
- Design competitions to win commissions for new work is something else altogether. Who here as ever entered a project in an awards competition? What was your experience? If you have never entered a project for an award tell us why not?
- Winning an award can translate directly into increased sales and an expanded customer base. For business owners with employees, studies have shown that getting recognition for your work is the number two reason that people give for being satisfied in their current jobs, just behind monetary compensation. In most design professions if you wanted to be considered a major player you need to have won some awards. When you win an award you become a member of an elite group representing the top 10% in your industry. At the awards banquet and through other promotion opportunities you will be put in contact with the people who are also in that top 10% group, as well as other industry leaders, manufacturers, and allied professionals who may just be looking for a business partner in your market or for someone just like you with your experience and know-how. You will be perceived as an expert, and may be approached to share your expertise as a speaker at an industry event, or you may be approached by a writer who is doing a paper or an article and needs a quote from an expert, or be the subject for a case study. Your work will be held in esteem as representing the best your industry has to offer. The values you represent, your design, your use of materials, the contractors you hire and the obstacles you overcome will influence the next generation of practitioners to follow. Your ego is not the primary reason to compete for a recognition award.
- Compare it to the cost of sponsoring seminars and events, which, although it may succeed in reaching the target audience, the visibility is realized in a short span of time, then ends as soon as the event closes. Compare it to the price of other advertising. The cost of display ads in trade journals can be in the thousands of dollars for full color ½ page ad in a single issue. The cost of participating in an awards competition may not be much more, and can have staying power that remains for a year or more. Awards program and winners will be heavily promoted in numerous media and marketing campaigns The event is marketed to dozens of other professional organizations and associations, manufacturers and distributors, public and trade media affiliates, and newswire services. A suitable annual budget is in place to hire a professional ad agency, or they have an in-house marketing department . The sponsor has a track record of how to best to market an awards program.
- Don’t think “If you win it they will come”. You have to tell people about your successes. It may not be fresh to you, but it will be fresh to the sponsor and the judges.
- Each program has multiple categories and the criteria may even vary from category to category. Find the one that fits your project.