The masthead is in a large and very bold font. It includes eye-catching colours and draws the readers attention. The reader can now see who made the magazine and what the title will connote to them will differ. This magazine has a lot of cover lines over the left side of the page, this is popular on magazines as the left side can be seen when magazines are stacked in shops. This follows the rule of thirds as the cover lines generally stay on the left. The magazine clearly follows this, as the flash, masthead and main cover line are on the left side of the page. This is so that when the magazine is stacked in shops this part of the page can be seen as it is the most important features of the magazine. The barcode found along with the date and price on every magazine. This is because from this you can discover all the information about the magazine before buying it. The use of this type of font (Sans Serif) shows that the audience being targeted is medium or low brow. More coverlines on the right of the page this also follows the rule of thirds as the main coverline is on the left but there is still others on the right of the page. The colour scheme is simple and has a limited colour pad, this suggests that the audience is perhaps more mature so therefore doesn’t need bright colours for eye candy. The main image doesn’t take up that much space as maybe a more mature audience will appreciate more writing that pictures on the cover.
The masthead of the magazine is used again at the top of the page. This is the iconic logo and is used so that readers can see consistency in the magazine. The masthead is big and bold and stands out from the background. The main image takes up the whole of the contents but has things written on it, this is effective because it is a single striking image. The picture taking up so much space shows that this will be relied on to draw readers and an audience. The colour scheme is the same as the front and this is good because it keeps consistency during the magazine, so readers still know what they are reading. The picture being in black and white looks old fashioned and this maybe relates to the target audience as they are older and more mature and may have seen more of this in their generation. With the picture being black and white the coverlines stand out massively and this is very effective because people can then see them and read what's inside better. Also peoples eyes will be drawn to this important feature. The main coverlines are in red and this is effective because they stand out more this shows the editor wants the reader to see these first and draws the attention to them.
There is one big main image which takes up a whole page on the side of this article, using a page shows its importance to the magazine and shows that it is important that this attracts readers. The image has nothing on it no coverlines or anything and so has the whole focus of the next page to explain it. This also shows its importance as a whole double page spread is used to cover one story. Using one single striking image is effective for the magazine as all the attention is put onto the image and the size of this image will attract a lot of readers in to read this particular story. This double spread has everything that is normally there for example a drop cap, by-line, standfirst and caption. But also has a very big headline which draws a lot of attention being so big and bold The headline is white on a black background this stands out very well also it is in a good font because it is splattered about and contains the word death so this font connotes blood.