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This document has been developed for the repositioning of a social club in Nigeria.
Change is the only constant factor in life. The socio-cultural, political and economic contexts within which Ivory League of Progress was established over 2 decades ago have changed.
The Club has entered a stage in its lifecycle, where decline has to be arrested and a new lease of life injected -call it Rebirth, Rebranding, Repositioning, Rejuvenation, etc. There is a need to inject life into the club and make it more vibrant