Presented By <ul><li>Vishaya Divi </li></ul><ul><li>Pradeep </li></ul><ul><li>Denash </li></ul><ul><li>Karpagavalli </li><...
Colours and communication <ul><li>chromatics, colorimetry, or simply color science </li></ul><ul><li>90 seconds of initial...
Choosing the right colour <ul><li>colours that will best represent your business and the perception that will be communica...
Black  colour Black is authoritative and powerful; because black can evoke strong emotions, too much can be overwhelming
Black around the globe <ul><li>In England, taxi cabs are traditionally black.  </li></ul><ul><li>In China, black is a trad...
Religious & mythological associations with black <ul><li>In hinduism it is related to goddes kali destroyer of evil. </li>...
Companies or brands identified primarily with black <ul><li>Mostly the brands associated with this colour are from fashion...
Interesting facts  <ul><li>A black cat crossing one's path is considered bad luck in many cultures, except in England, whe...
White  colour White projects purity, cleanliness, and neutrality.
White around the globe <ul><li>Colour of mourning in China and parts of Africa </li></ul><ul><li>A white flag is universal...
Religious & mythological associations with white <ul><li>In Christianity, a white lily represents the Madonna </li></ul><u...
What it says about you when you buy a white vehicle <ul><li>The message you send by driving a vehicle that is White : fast...
Interesting facts <ul><li>More shades of white are available commercially than any other color.  </li></ul><ul><li>Accordi...
Blue Blue is seen as trustworthy, dependable,   confidence  and committed.
Blue around the globe <ul><li>In Iran- sacred colours, where they symbolize paradise. </li></ul><ul><li>In India, painting...
Blue around the globe <ul><li>In the United States-post office mailboxes  </li></ul><ul><li>In Mexico-mourning </li></ul><...
Religious & mythological associations with blue <ul><li>The Catholic religion associates blue with the Virgin Mary </li></...
Companies or brands identified primarily with blue <ul><li>Facebook </li></ul><ul><li>Founder has colour blind </li></ul><...
Interesting facts <ul><li>Owls-see blue </li></ul><ul><li>The blue ribbon has been widely recognized as a national symbol ...
Orange Orange is seen as Energy, Balance Expansive,  Stimulation, Attraction .
Orange around the globe <ul><li>American Indians associate the colour orange with kinship. </li></ul><ul><li>In China and ...
Religious & mythological associations with orange <ul><li>Orange is representative of &quot;gluttony&quot; in Christianity...
Companies or brands identified primarily with orange <ul><li>Fastrack </li></ul><ul><li>fastest animal  </li></ul><ul><li>...
Interesting facts <ul><li>Lightning kills more orange trees annually  </li></ul><ul><li>After chocolate and vanilla, orang...
Red
Physical Effect <ul><li>Blush </li></ul><ul><li>Enthusiasm </li></ul><ul><li>Energy </li></ul><ul><li>Protection </li></ul...
Cultural Significance <ul><li>Beauty (Russia) </li></ul><ul><li>Fire – Summer – South (China) </li></ul><ul><li>Shinto and...
Historical Significance <ul><li>Communism – Bolsheviks overthrew Czar </li></ul><ul><li>Red Shirts (Italy) – Garibaldi </l...
Interesting Facts <ul><li>Bees cannot see RED </li></ul><ul><li>Longest wavelength </li></ul><ul><li>First color to lose s...
In other aspects <ul><li>Red Card in Football </li></ul><ul><li>Red Ribbon for AIDS </li></ul><ul><li>Product RED </li></u...
Branding & Logos
Yellow
Physical Effect <ul><li>Mental Process </li></ul><ul><li>Nervous system </li></ul><ul><li>Activates  Memory </li></ul><ul>...
Cultural Significance <ul><li>Earth (China) </li></ul><ul><li>Huangdi (Chinese Emperor) </li></ul><ul><li>Festival of Spri...
Historical Significance <ul><li>Yellow Ribbon </li></ul><ul><li>Yellow Journalism </li></ul>
Interesting Facts <ul><li>Happiest color in the spectrum </li></ul><ul><li>Quarantine in medical terms </li></ul><ul><li>7...
Branding & Logos
GREEN
<ul><li>The word green is closely related to the Old English verb  growan,   “to grow”. </li></ul><ul><li>It is used to de...
ALL ABOUT COLOR GREEN <ul><li>Green is the color of nature, fertility, life.  </li></ul><ul><li>Grass green is the most re...
ALL ABOUT COLOR GREEN <ul><li>Green is favored by well balanced people. </li></ul><ul><li>Green symbolizes the master heal...
ALL ABOUT COLOR GREEN <ul><li>Green eyeshades are still used.  </li></ul><ul><li>You should eat raw green foods for good h...
GREEN AROUND THE GLOBE <ul><li>Only one national flag is a solid color: the green flag of Libya.  </li></ul><ul><li>Ancien...
<ul><li>Green is the national color of Ireland. </li></ul><ul><li>Green means “go”. When “all systems are green,” it means...
<ul><li>The “green-eyed monster” is jealousy. </li></ul><ul><li>A greenhorn is a new corner or unsophisticated person. </l...
<ul><li>“ Green with envy” means full of envy or jealousy. </li></ul><ul><li>Green is a healing color, the color of nature...
VIOLET
ALL ABOUT COLOR VIOLET <ul><li>Violet is the color of good judgment.  </li></ul><ul><li>It is the color of people seeking ...
ALL ABOUT COLOR VIOLET <ul><li>Violet has been used to symbolize magic and mystery, as well as royalty.  </li></ul><ul><li...
VIOLET AROUND THE WORLD <ul><li>Violet has the highest vibration of all color rays. </li></ul><ul><li>People who have a pr...
<ul><li>Violet relates to the CROWN chakra which is at the top of the head. </li></ul><ul><li>Violet relates to self knowl...
<ul><li>The Egyptian queen Cleopatra loved  violet . </li></ul><ul><li>Violet  is a royal color. </li></ul><ul><li>Violet ...
<ul><li>Leonardo da Vinci believed that the power of meditation increases 10 times when done in a  violet  light, as in th...
<ul><li>A “ purple  heart” is a U.S. military decoration for soldiers wounded or killed in battle. </li></ul><ul><li>“ Pur...
 
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Colors and Communication

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Colors and Communication

  1. 2. Presented By <ul><li>Vishaya Divi </li></ul><ul><li>Pradeep </li></ul><ul><li>Denash </li></ul><ul><li>Karpagavalli </li></ul>
  2. 3. Colours and communication <ul><li>chromatics, colorimetry, or simply color science </li></ul><ul><li>90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone </li></ul>
  3. 4. Choosing the right colour <ul><li>colours that will best represent your business and the perception that will be communicated by that colour to your market </li></ul>
  4. 5. Black colour Black is authoritative and powerful; because black can evoke strong emotions, too much can be overwhelming
  5. 6. Black around the globe <ul><li>In England, taxi cabs are traditionally black. </li></ul><ul><li>In China, black is a traditional clothing color for boys. </li></ul><ul><li>In Aztec culture, black represented war </li></ul>
  6. 7. Religious & mythological associations with black <ul><li>In hinduism it is related to goddes kali destroyer of evil. </li></ul><ul><li>Black colour is avoided in india as it attracts attention . </li></ul>
  7. 8. Companies or brands identified primarily with black <ul><li>Mostly the brands associated with this colour are from fashion industry. </li></ul><ul><li>Chanel </li></ul><ul><li>Prada </li></ul>
  8. 9. Interesting facts <ul><li>A black cat crossing one's path is considered bad luck in many cultures, except in England, where spotting a black cat is considered good luck. </li></ul><ul><li>Musicians in an orchestra pit often wear all black during live concerts, so as not to draw attention away from the stage performers. </li></ul>
  9. 10. White colour White projects purity, cleanliness, and neutrality.
  10. 11. White around the globe <ul><li>Colour of mourning in China and parts of Africa </li></ul><ul><li>A white flag is universally recognized as a symbol of truce </li></ul><ul><li>The ancient Greeks wore white to bed to ensure pleasant dreams </li></ul>
  11. 12. Religious & mythological associations with white <ul><li>In Christianity, a white lily represents the Madonna </li></ul><ul><li>In the Bible, white represents the color of light and is an emblem of the divine </li></ul>
  12. 13. What it says about you when you buy a white vehicle <ul><li>The message you send by driving a vehicle that is White : fastidious. </li></ul>
  13. 14. Interesting facts <ul><li>More shades of white are available commercially than any other color. </li></ul><ul><li>According to Pantone Inc., white is the best selling color for the classic american t-shirt. </li></ul>
  14. 15. Blue Blue is seen as trustworthy, dependable, confidence and committed.
  15. 16. Blue around the globe <ul><li>In Iran- sacred colours, where they symbolize paradise. </li></ul><ul><li>In India, paintings of the god Krishna often depict him as having blue skin </li></ul>
  16. 17. Blue around the globe <ul><li>In the United States-post office mailboxes </li></ul><ul><li>In Mexico-mourning </li></ul><ul><li>In Aztec culture-sacrifice </li></ul><ul><li>In Greece-the evil eye </li></ul>
  17. 18. Religious & mythological associations with blue <ul><li>The Catholic religion associates blue with the Virgin Mary </li></ul><ul><li>Several mosques are referred to as the Blue Mosque: </li></ul><ul><ul><li>Sultan Ahmed Mosque in Istanbul, Turkey </li></ul></ul><ul><ul><li>The Blue Mosque of Yerevan in Yerevan, Armenia </li></ul></ul>
  18. 19. Companies or brands identified primarily with blue <ul><li>Facebook </li></ul><ul><li>Founder has colour blind </li></ul><ul><li>IBM </li></ul><ul><li>Stable </li></ul><ul><li>Intel </li></ul><ul><ul><li>Supreme authority </li></ul></ul>
  19. 20. Interesting facts <ul><li>Owls-see blue </li></ul><ul><li>The blue ribbon has been widely recognized as a national symbol of child abuse awareness </li></ul><ul><li>Mosquito's are attracted to the blue twice as much as to any other </li></ul><ul><li>The colour blue is the least common colour in the foods we eat </li></ul>
  20. 21. Orange Orange is seen as Energy, Balance Expansive, Stimulation, Attraction .
  21. 22. Orange around the globe <ul><li>American Indians associate the colour orange with kinship. </li></ul><ul><li>In China and Japan-symbolize happiness and love. </li></ul>
  22. 23. Religious & mythological associations with orange <ul><li>Orange is representative of &quot;gluttony&quot; in Christianity </li></ul>
  23. 24. Companies or brands identified primarily with orange <ul><li>Fastrack </li></ul><ul><li>fastest animal </li></ul><ul><li>Nickelodeon </li></ul><ul><li>fun, light hearted and youthful </li></ul>
  24. 25. Interesting facts <ul><li>Lightning kills more orange trees annually </li></ul><ul><li>After chocolate and vanilla, orange is the world's favourite flavour </li></ul>
  25. 26. Red
  26. 27. Physical Effect <ul><li>Blush </li></ul><ul><li>Enthusiasm </li></ul><ul><li>Energy </li></ul><ul><li>Protection </li></ul><ul><li>Confidence </li></ul><ul><li>Conflicting Emotions </li></ul>
  27. 28. Cultural Significance <ul><li>Beauty (Russia) </li></ul><ul><li>Fire – Summer – South (China) </li></ul><ul><li>Shinto and Buddhist traditions (Japanese Mythology) </li></ul><ul><li>Priveleged Class (Sweden) </li></ul><ul><li>Red thilaks – Sanctity (India) </li></ul><ul><li>Hindu, Islamic & Chinese Brides </li></ul>
  28. 29. Historical Significance <ul><li>Communism – Bolsheviks overthrew Czar </li></ul><ul><li>Red Shirts (Italy) – Garibaldi </li></ul><ul><li>Battle – Romans </li></ul><ul><li>Product Red – AIDS in Africa </li></ul>
  29. 30. Interesting Facts <ul><li>Bees cannot see RED </li></ul><ul><li>Longest wavelength </li></ul><ul><li>First color to lose sight of at Twilight </li></ul><ul><li>Feng Shui </li></ul>
  30. 31. In other aspects <ul><li>Red Card in Football </li></ul><ul><li>Red Ribbon for AIDS </li></ul><ul><li>Product RED </li></ul><ul><li>Red Carpet Treatment </li></ul><ul><li>Aesthetics and Taste of a meal </li></ul>
  31. 32. Branding & Logos
  32. 33. Yellow
  33. 34. Physical Effect <ul><li>Mental Process </li></ul><ul><li>Nervous system </li></ul><ul><li>Activates Memory </li></ul><ul><li>Encourages Communication </li></ul><ul><li>Conflicting Emotions </li></ul>
  34. 35. Cultural Significance <ul><li>Earth (China) </li></ul><ul><li>Huangdi (Chinese Emperor) </li></ul><ul><li>Festival of Spring (India) </li></ul><ul><li>Doors of criminals (France) </li></ul><ul><li>Jews wore Yellow bands (Germany) </li></ul><ul><li>Sadness (Greece) </li></ul><ul><li>Jealousy (France) </li></ul>
  35. 36. Historical Significance <ul><li>Yellow Ribbon </li></ul><ul><li>Yellow Journalism </li></ul>
  36. 37. Interesting Facts <ul><li>Happiest color in the spectrum </li></ul><ul><li>Quarantine in medical terms </li></ul><ul><li>75% of pencils sold in the US are yellow </li></ul><ul><li>All the school buses in US and canada are painted Yellow </li></ul>
  37. 38. Branding & Logos
  38. 39. GREEN
  39. 40. <ul><li>The word green is closely related to the Old English verb growan, “to grow”. </li></ul><ul><li>It is used to describe plants. </li></ul><ul><li>Sometimes it can also describe someone who is inexperienced, jealous, or sick. </li></ul>
  40. 41. ALL ABOUT COLOR GREEN <ul><li>Green is the color of nature, fertility, life. </li></ul><ul><li>Grass green is the most restful color. </li></ul><ul><li>Green symbolizes self-respect and well being. </li></ul><ul><li>Green is the color of balance. </li></ul><ul><li>It also means learning, growth and harmony. </li></ul>
  41. 42. ALL ABOUT COLOR GREEN <ul><li>Green is favored by well balanced people. </li></ul><ul><li>Green symbolizes the master healer and the life force. </li></ul><ul><li>It often symbolizes money. </li></ul><ul><li>It was believed green was healing for the eyes. </li></ul><ul><li>Green is a safe color, if you don't know what color to use anywhere use green. </li></ul>
  42. 43. ALL ABOUT COLOR GREEN <ul><li>Green eyeshades are still used. </li></ul><ul><li>You should eat raw green foods for good health. </li></ul><ul><li>Friday is the day of green. </li></ul><ul><li>Green jade is a sacred stone of Asia. </li></ul><ul><li>Green contains the powerful energies of nature, growth, desire to expand or increase. </li></ul>
  43. 44. GREEN AROUND THE GLOBE <ul><li>Only one national flag is a solid color: the green flag of Libya. </li></ul><ul><li>Ancient Egyptians colored the floors of their temples green. </li></ul><ul><li>In ancient Greece, green symbolized victory. </li></ul><ul><li>In the highlands of Scotland, people wore green as a mark of honor. </li></ul>
  44. 45. <ul><li>Green is the national color of Ireland. </li></ul><ul><li>Green means “go”. When “all systems are green,” it means everything is in order. </li></ul><ul><li>The green room of a concert hall or theatre is where performers relax before going onstage. </li></ul>
  45. 46. <ul><li>The “green-eyed monster” is jealousy. </li></ul><ul><li>A greenhorn is a new corner or unsophisticated person. </li></ul><ul><li>Green is youthful. </li></ul><ul><li>Being “green around the gills” is looking pale and sickly. </li></ul>
  46. 47. <ul><li>“ Green with envy” means full of envy or jealousy. </li></ul><ul><li>Green is a healing color, the color of nature. </li></ul><ul><li>A “greenback” is slang for a U.S. dollar bill. </li></ul>
  47. 48. VIOLET
  48. 49. ALL ABOUT COLOR VIOLET <ul><li>Violet is the color of good judgment. </li></ul><ul><li>It is the color of people seeking spiritual fulfillment. </li></ul><ul><li>It is said if you surround yourself with violet you will have peace of mind. </li></ul><ul><li>Violet is a good color to use in meditation. </li></ul>
  49. 50. ALL ABOUT COLOR VIOLET <ul><li>Violet has been used to symbolize magic and mystery, as well as royalty. </li></ul><ul><li>Most children love the color violet. </li></ul><ul><li>Violet is the color most favored by artists. </li></ul><ul><li>Thursday's color is violet. </li></ul>
  50. 51. VIOLET AROUND THE WORLD <ul><li>Violet has the highest vibration of all color rays. </li></ul><ul><li>People who have a predominance of violet light energy are connected to their spirituality. </li></ul><ul><li>They are very sensitive to sound and air pollution. </li></ul>
  51. 52. <ul><li>Violet relates to the CROWN chakra which is at the top of the head. </li></ul><ul><li>Violet relates to self knowledge/ spiritual awareness. </li></ul><ul><li>Violet is the highest color in visible spectrum. </li></ul>
  52. 53. <ul><li>The Egyptian queen Cleopatra loved violet . </li></ul><ul><li>Violet is a royal color. </li></ul><ul><li>Violet robes are an emblem of authority and rank. </li></ul><ul><li>“ Violet prose” is writing that is full of exaggerated literary effects and ornamentation. </li></ul>
  53. 54. <ul><li>Leonardo da Vinci believed that the power of meditation increases 10 times when done in a violet light, as in the violet light of stained glass. </li></ul><ul><li>Violet in a child's room is said to help develop the imagination according to color theory. </li></ul><ul><li>In Thailand, violet is worn by a widow mourning her husband's death. </li></ul>
  54. 55. <ul><li>A “ purple heart” is a U.S. military decoration for soldiers wounded or killed in battle. </li></ul><ul><li>“ Purple speech” is profane talk. </li></ul><ul><li>Richard Wagner composed his operas in a room with shades of violet , his color of inspiration. </li></ul>

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