Lewes Zero Heroes Town & Parish Council conference slides

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Lewes Zero Heroes Town & Parish Council conference slides

  1. 1. ‘Zero  Heroes’:  from  food  waste  to   democratic  conversation     in  Lewes  District 1
  2. 2. Truth  about  food  waste Source:  Guardian 2
  3. 3. Participation  and  campaigning • Networks   • Civic  participation   • Community  campaign 3
  4. 4. Campaign 4
  5. 5. Meet  the  Zero  Heroes 5
  6. 6. What  we’ve  done  so  far • Pre-­‐campaign   information  drive     • Launched  Zero  Heroes   campaign  in  June/July   • Coverage  in  local  &   regional  media   • Immediate  take-­‐up  on   website 6
  7. 7. Pre-­‐launch • • • • Trail  campaign:  June-­‐July   Posters  on  refuse  trucks   Articles  in  local  media     Interview  on  Radio   Sussex  Drive  Time 7
  8. 8. Pre-­‐launch 8
  9. 9. Where  are  we  now? Ongoing  media  relations  to  promote   recycle  activities   Inviting  local  residents,  key  stakeholders   and  recycling/food  waste  experts  to  blog   on  ZH  website   Creating  behaviour  change  toolkit     Engaging  with  local  expert  network 9
  10. 10. Outcomes  to  date • 10  episodes  of  media   coverage   – 95%  positive   • Online  engagement 10
  11. 11. Community  Competition • £40,000  capital  funding   • To  be  shared  between   areas   • Events  in  Jan-­‐Mar   • “Waste  less,  do  more,   win  more”   • “You  choose  the   reward”
  12. 12.  The  bigger  goal   • Connecting  civic   conversations   • Finding  people  where   they  are   • Motivating  action   • Supporting  the  role  of   councils  and   councillors   • Small  experiments 12
  13. 13. Get  Involved • Promote  the  campaign   through  your  networks   and  communication   channels   • Encourage  people  to   sign-­‐up   • Get  involved  –  sign-­‐up   and  even  blog!   • Organise  events/link  up   to  encourage  people  to   recycle,  reuse  and  reduce 13
  14. 14.  Keep  in  touch   Email!  lewes@demsoc.org     ! Tweet!  @demsoclewes   ! Phone!  01273  764025   ! Write!  39-­‐42  East  St,  Brighton   ! Facebook!  facebook.com/demsoclewes   ! Blog!  lewes.demsoc.org     ! Discussion  group!     lewesnetworkleaders@demsoc.org   ! 14

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