In the "good old days" of retailing, shop owners knew their customers by name and their preferences by heart. With the explosion of mass retailing, the customer became an abstraction and all customers were treated the same. Retailers and manufacturers adapted by adding technologies to their arsenal. The turn of the century saw the advent of new, powerful tools designed to enable demand modeling, forecasting and optimization that support superior planning and performance.
But along the way, true intimacy with the shopper had been lost. Even sophisticated demand analytics could only reveal a story about the average shopper.
In the next generation of retail, demand analytics and planning intersect with shopper segmentation in brave new ways. And retailers are prepared with next generation tools built to let them operationalize.