Marketers have been told for decades that the dominant learning style is visual. Give most people a choice between reading a document and viewing a video, they’ll choose the latter. For this reason, video is currently the most engaging form of communications for marketing purposes and is an increasingly important piece of the online marketing mix.
Few marketers have doubted the efficacy of video; the problem in deploying it has been on the production side, both cost and technical skill. The good news for marketers: the barriers to effective video marketing are lower now than ever.
But what will be the most challenging obstacles to video marketing success in the year ahead and how will marketers overcome them?
To find out, Ascend2 and our Research Partners fielded the Video Marketing Survey and completed interviews with 398 marketing and sales decision-makers and practitioners from around the world. We thank these busy professionals for sharing their valuable insights with you.
The charts in this edition of the study, titled the Video Marketing Benchmarks by Revenue Attainment, compares the strategies and practices of companies that are achieving or exceeding their revenue attainment goals with those that are not.
This research has been produced for your use. Put it to work in your own marketing strategy planning and presentation materials. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published.
To obtain this document, visit us at http://www.demandmetric.com/register