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Vendor Profile: Adometry by Google
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Vendor Profile: Adometry by Google

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Overview ...

Overview

Adometry by Google’s core products/services are based on a cloud-based platform that provides cross-channel attribution. This vendor profile will provide vendor information, key features, unique strengths & opportunities for improvement.

Table of Contents

- About Adometry by Google
- Management Team
- Core Product/Service
- Key Features & Unique Strengths
- Analyst Perspective
- About the Research Analysts
- Our Vendor Profile Methodology
- About Demand Metric


About Demand Metric's Vendor Profile Methodology

Demand Metric Vendor Profiles combine analyst insight, customer perspective and vital statistics about vendors that are the subjects of these profiles. They provide the hype-free, need-to-know information about vendors at a glance, enabling more objective consideration of vendors and their offerings.

Each vendor profile is the product of hours of analyst research, which typically includes interviews with vendor executives and established vendor clients. Demand Metric analysts use their experience and insight to ask the penetrating questions to fully expose vendor strengths and weaknesses. The resulting vendor profile is formatted in a consistent and accessible way, making it easy for readers to quickly grasp each vendors value proposition.

To obtain this document, visit us at http://www.demandmetric.com/register

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Vendor Profile: Adometry by Google Vendor Profile: Adometry by Google Presentation Transcript

  • © 2006 - 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile June 2014 By: Kristen Maida, Research Analyst With: Clare Price, VP Research
  • TABLE OF CONTENTS © 2014 Demand Metric Research Corporation. All Rights Reserved. 3 4 6 7 About Adometry by Google Management Team Core Product/Service Key Features & Unique Strengths 10 11 Our Vendor Profile Methodology About Demand Metric 8 9 Analyst Perspective About the Research Analysts
  • Offices Contact Information Key Facts & Figures Corporate Headquarters 601 N. Capital of Texas Highway Lakewood Centre Suite 250 Austin, TX 78731 16150 NE 85th Street Suite 220 Redmond, WA 98052 77 Oxford Street London, W1D 2ES UK Website: www.adometry.com Email: inforequest@adometry.com Phone (USA): +1 512-852-7100 Phone (USA & CAN): +1-866-512-5424 Phone (UK): +44 (0) 20 7025 8398 Year Founded: 2005 Ownership: Acquired by Click Forensics, March 2011; Acquired by Google, May 2014 Revenue Range: N/A Employees: 130 Global Presence: Worldwide Funding: $29.10M (2007-2012) Industries: Agencies, Brands, Advertisers Customers: Ebay, Citigroup, Charles Schwab, Hyundai, empower, Digitas, DataXu, iProspect, Kia, Lenovo, Lord and Taylor, Ram, Yahoo (Japan), Yellow Pages, Tory Burch, ABOUT ADOMETRY © 2014 Demand Metric Research Corporation. All Rights Reserved. Overview Adometry by Google’s core products/services are based on a cloud-based platform that provides cross-channel attribution. This vendor profile will provide vendor information, key features, unique strengths & opportunities for improvement. Vendor Profile: Adometry by Google
  • ABOUT THE RESEARCH ANALYSTS © 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile: Adometry by Google Kristen Maida, Senior Research Analyst – Demand Metric Kristen has worked with Demand Metric for the past 4 years, learning about and gaining experience in all aspects of the organization. She has developed job functions in almost every department to help with Demand Metric’s rapid growth. Her specialties include: social media marketing, digital marketing, content marketing & management and business process development. Sara Donally, Analyst Relations Manager – Demand Metric Sara began at Demand Metric as a part of the Business Development Team, working directly with clients to evaluate their needs. She later moved to the Research Team, where she uses her knack for writing and research coupled with her client relations’ background to evaluate vendors in the marketing space. Her specialties include: client relations, social media & content marketing, consumer behavior, statistics and analytics.
  • OUR VENDOR PROFILE METHODOLOGY Demand Metric Vendor Profiles combine analyst insight, customer perspective and vital statistics about vendors that are the subjects of these profiles. They provide the hype-free, need-to-know information about vendors at a glance, enabling more objective consideration of vendors and their offerings. Each vendor profile is the product of hours of analyst research, which typically includes interviews with vendor executives and established vendor clients. Demand Metric analysts use their experience and insight to ask the penetrating questions to fully expose vendor strengths and weaknesses. The resulting vendor profile is formatted in a consistent and accessible way, making it easy for readers to quickly grasp each vendors value proposition. © 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile: Adometry by Google
  • ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a library of 500+ premium tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000. TO LEARN MORE ABOUT DEMAND METRIC To discover how Demand Metric can help you become more strategic, please visit us online at www.demandmetric.com. To read the rest of this report, become a Demand Metric member today! Vendor Profile