Public Relations Metrics Dashboard

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Public Relations Metrics Dashboard

  1. 1. Public Relations and Advertising Tracking ToolJanuaryDate Media Source Topic Author Type Tone Channel Impact24/Jan/12 Online Magazine Key Success Factors Jim Smith Cover Story Positive Online 519/Mar/12 Feature Story Saving Money for Spring Paul Peters Trends Neutral Broadcast 215/Feb/12 Trade Journal Product Advantages Sally Jordan Review Negative Print -224/Feb/12 National News Television CEO Salary Cuts Nancy Ng Announcement Negative Other 47/Apr/12 Trade Conference Sponsor Integration with Platform Carlos Ortiz Feature Story Positive Broadcast 5 Average Monthly Impact 2.8FebruaryDate Media Source Topic Author Type Tone Channel Tone7/Jun/12 Sample 1 Random Topic John Doe Blog Online -5 -3 -2 Average Monthly Impact -3.3MarchDate Media Source Topic Author Type Tone Channel Tone7/Jun/12 Sample Random Topic John Doe Blog Neutral Online 4 Negative 2 Positive 4 Average Monthly Impact 3.3AprilDate Media Source Topic Author Type Tone Channel Tone7/Jun/12 Online Trade Magazine Random Topic John Doe Blog Online 4 2 4 -2 Average Monthly Impact 2.0MayDate Media Source Topic Author Type Tone Channel Tone7/Jun/12 Sample Random Topic John Doe Blog Online -1 -3 4 1
  2. 2. Average Monthly Impact 0.3JuneDate Media Source Topic Author Type Tone Channel Tone7/Jun/12 Sample Random Topic John Doe Blog Online 4 2 -1 1 Average Monthly Impact 1.5JulyDate Media Source Topic Author Type Tone Channel Tone7/Jun/12 Sample Random Topic Cover Story Print -3 -2 Average Monthly Impact -2.5AugustDate Media Source Topic Author Type Tone Channel Tone7/Jun/12 Sample Random Topic John Doe Blog Online 4 3 Average Monthly Impact 3.5SeptemberDate Media Source Topic Author Type Tone Channel Tone7/Jun/12 Sample Random Topic John Doe Blog Online 1 3 4 2 Average Monthly Impact 2.5OctoberDate Media Source Topic Author Type Tone Channel Tone7/Jun/12 Sample Random Topic John Doe Blog Online 2 5 2 -3 Average Monthly Impact 1.5
  3. 3. NovemberDate Media Source Topic Author Type Tone Channel Tone7/Jun/12 Sample Random Topic John Doe Blog Online 4 -3 1 -4 Average Monthly Impact -0.5DecemberDate Media Source Topic Author Type Tone Channel Tone7/Jun/12 Sample Random Topic John Doe Blog Online 4 5 3 2 Average Monthly Impact 3.5
  4. 4. Public Relations Metrics DashboardPlacements Q1 Q2 Q3 Q4Total # Placements (by type) Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Online 16 19 14 21 24 13 12 14 16 19 22 12 Analyst 3 5 7 4 12 4 5 7 8 9 12 3 Print 3 4 6 2 8 4 5 12 5 23 12 4 Broadcast 1 0 2 1 2 0 3 1 1 4 3 1 Other 3 2 1 5 6 7 8 3 12 1 2 1Total # of Placements Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec # of Placements (Actual) 26 30 30 33 52 28 33 37 42 56 51 21 # of Placements (Goal) 50 50 50 50 75 75 75 75 75 75 75 75Total Featured Stories Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec # featured stories about us 1 2 2 0 4 1 3 1 0 0 2 1Tone Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average Monthly Impact Rating 2.8 -3.3 3.3 2.0 0.3 1.5 -2.5 3.5 2.5 1.5 -0.5 3.5News Releases Q1 Q2 Q3 Q4Total # News Releases Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec # Social Media Updates 45 48 54 67 42 31 39 63 62 56 43 56 # Blog Posts 20 16 29 13 26 34 27 16 20 11 24 18 # Press Releases 2 3 4 2 5 2 4 5 3 2 3 4 Total Number of News Releases 67 67 87 82 73 67 70 84 85 69 70 78Relationships Q1 Q2 Q3 Q4Total # Relationships Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec # Media Contacts in Database 256 262 268 274 280 286 292 298 304 310 316 322 # Times Spokesperson Quoted 2 4 5 7 8 12 14 18 23 28 29 33 # Analyst Relationships 24 27 28 29 32 34 36 42 45 48 54 57 # Conferences Spoken At 1 2 0 2 1 4 2 1 3 2 1 2
  5. 5. Placements by Type Total # of Placements (all) Online Analyst Print Broadcast Other # of Placements (Actual) # of Placements (Goal)100 100 80 80 60 60 56 40 52 51 40 42 37 30 30 33 33 20 20 26 28 21 0 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 5 Total Featured Stories (about us) Average Monthly Impact 4 5 4 3.3 3.5 3.5 4 2.8 2.5 3 3 2.0 3 2 1.5 1.5 1 0.3 2 2 2 0 -0.5 2 -1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec -2 -2.5 1 1 1 1 1 -3.3 -3 -4 0 0 0 0 -5 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
  6. 6. Press Releases Syndicated Blog Entries Posted 10 50 8 40 34 29 6 30 26 27 24 20 20 4 5 5 18 20 16 16 4 4 4 13 11 2 3 3 3 10 2 2 2 2 0 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec100 Social Media Updates (Facebook, LinkedIn, Twitter) Total News Releases (all channels) 150 # Press Releases80 # Blog Posts 67 63 62 12060 54 56 56 87 84 85 45 48 90 82 78 42 43 73 70 69 70 39 67 67 6740 31 6020 30 0 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
  7. 7. Total # Media Contacts in Database Total # Times Spokesperson Quoted400 50 40 316 322 33 298 304 310 280 286 292 28 29 262 268 274 30 256 23 18 20 14 12 7 8 10 4 5 2 0 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec100 Total # Analyst Relationships Total # Conferences Spoken At 1080 8 54 5760 45 48 42 6 34 3640 29 32 4 27 28 4 24 3 2 2 2 2 220 2 1 1 1 1 0 0 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

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