• Like
  • Save
Online Advertising & Real-Time Bidding (RTB) - Benchmark Report SUMMARY
 

Online Advertising & Real-Time Bidding (RTB) - Benchmark Report SUMMARY

on

  • 1,813 views

From June-July 2013, Demand Metric conducted a benchmarking study to understand the impact online display advertising and real-time bidding (RTB) is having on the online advertising landscape. Key ...

From June-July 2013, Demand Metric conducted a benchmarking study to understand the impact online display advertising and real-time bidding (RTB) is having on the online advertising landscape. Key findings from this study include:

A substantially bigger percentage of large companies (70 %) use online display advertising than do small (54 %) and medium-sized companies, and large companies ascribe more importance to it.
Online display advertising delivers a wide range of benefits, the most important of which is the ability to target consumers, followed closely by measurability. As a solution, RTB enhances both of these benefit areas, yet the awareness of RTB is low, with only 11 % of respondents currently using it and 58 % having not heard of it prior to this survey.
Better awareness and understanding of RTB stand in the way of broader adoption. Of those who claim a moderate to advanced understanding of RTB, 67 % of them perceive that online campaigns with RTB are slightly to much more effective, compared to just 42 % of all RTB users in the survey.
The RTB market is still emerging and maturing. It’s a relatively level playing field for vendors at present, and price has not yet become the major differentiator in their offerings.

This report details the results and insights from the analysis of the study data.

To obtain this document, visit us at http://www.demandmetric.com/register

Download the full report at: http://www.demandmetric.com/content/online-advertising-benchmark-report

Statistics

Views

Total Views
1,813
Views on SlideShare
1,253
Embed Views
560

Actions

Likes
4
Downloads
3
Comments
0

4 Embeds 560

http://www.demandmetric.com 557
http://dm2.d.clkd.co 1
http://live.dm.d7.clikdev.com 1
https://www.demandmetric.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment