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1. Mobile Marketing Risk Assessment
Risk Event Description Expected Outcome Impact Probability Risk Mitigation Plan
1 Incomplete Mobile Marketing Strategy Mobile Marketing project will fail MED HIGH Use Demand Metric's Mobile Marketing Business Case Template to refine strategy
2 Lack of Buy-In from Senior Executives Insufficient funding LOW MED Build a Business Case and Outline a Project Charter to Obtain Buy-In
3 Insufficient Resources Employee backlash due to workload MED HIGH Use Business Case to Justify New Hires and Use our Job Descriptions for Roles
4 Selecting the Wrong Mobile Marketing Channels Lack of engagement HIGH MED Use Demand Metric's Mobile Marketing Channel Selection Tool
5 Measuring the Wrong Mobile Marketing Metrics Difficulty in demonstrating ROI LOW HIGH Use Demand Metric's Mobile Marketing Metrics Dashboard and Objectives Scorecard
6 Lack of End-User Participation Goals will not be reached MED MED Use Demand Metric's Mobile Marketing Survey to confirm opportunity prior to launch
7 Data Theft UN/PW could be hacked to enter system HIGH LOW Increase Corporate Security Measures and Firewall Protection
8 Loss of Business Reputation Inconsistent brand messaging LOW MED Ensure Consistent Look & Feel for all Selected Channels
9 Inproper List Building Practices Reduction in brand value HIGH LOW Follow list building best practices and provide easy opt-out procedure
10 Technical Difficulties End User Frustration & Dissatisfaction HIGH MED Communicate technical difficulties openly & have a continuity plan in place
11 Bandwidth Issues Downtime due to excessive usage MED LOW Ensure IT has allocated the appropriate amount of bandwidth