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Learn more about sales enablement by attending our upcoming Virtual Summit on April 3, 2014 - Sales Enablement for Success: Experts, Research, Tools & Solutions. REGISTER for FREE: http://events.demandmetric.com
The summit is ideal for marketing executives who need to align more closely with the sales function. It will focus on the strategies, technologies, tools and best practices used to empower sales and optimize the sales and marketing partnership for better performance and profitability. Attendees get 80+ Demand Metric reports, guides, tools, templates and more. Registration is FREE!
Building a Sales Playbook (a collection of sales tactics or methods) can be an overwhelming process. Just finding the data needed to create a complete, beneficial Playbook alone can cause a conundrum as most organizations overlook the importance of segmenting by industry, territory and/or product.
By creating well-defined Customer Journey Maps for each buyer persona that engages with your organization, the project of constructing a Sales Playbook becomes less daunting. The reason for this is that the Customer Journey Map, if completed thoroughly, provides you with a plethora of quality data on each buyer persona and their likely relationship and purchasing patterns.
This How-To Guide has been designed to help you and your company build, implement and operationalize Sales Playbooks based on Customer Journey Map data.
To obtain this document, visit us at http://www.demandmetric.com/register