×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

How-to Guide - Developing Sales Playbooks from Journey Maps

by on Dec 03, 2013

  • 681 views

Learn more about sales enablement by attending our upcoming Virtual Summit on April 3, 2014 - Sales Enablement for Success: Experts, Research, Tools & Solutions. REGISTER for FREE: ...

Learn more about sales enablement by attending our upcoming Virtual Summit on April 3, 2014 - Sales Enablement for Success: Experts, Research, Tools & Solutions. REGISTER for FREE: http://events.demandmetric.com

The summit is ideal for marketing executives who need to align more closely with the sales function. It will focus on the strategies, technologies, tools and best practices used to empower sales and optimize the sales and marketing partnership for better performance and profitability. Attendees get 80+ Demand Metric reports, guides, tools, templates and more. Registration is FREE!

Building a Sales Playbook (a collection of sales tactics or methods) can be an overwhelming process. Just finding the data needed to create a complete, beneficial Playbook alone can cause a conundrum as most organizations overlook the importance of segmenting by industry, territory and/or product.

By creating well-defined Customer Journey Maps for each buyer persona that engages with your organization, the project of constructing a Sales Playbook becomes less daunting. The reason for this is that the Customer Journey Map, if completed thoroughly, provides you with a plethora of quality data on each buyer persona and their likely relationship and purchasing patterns.

This How-To Guide has been designed to help you and your company build, implement and operationalize Sales Playbooks based on Customer Journey Map data.

Statistics

Views

Total Views
681
Views on SlideShare
475
Embed Views
206

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 206

http://www.demandmetric.com 206

Accessibility

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment