Mcg Overview 4 2 10


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An overview of MCG, who we are and WHAT WE DO FOR OUR CLIENTS!

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Mcg Overview 4 2 10

  1. 1. Market Creation Group<br />Strategically Creative Marketing For A Technology World<br />
  2. 2. Market Creation Group<br />MCG is...<br />A strategically creative marketing firm<br />For a technology world <br />of emerging and large companies<br />who want new ideas and<br />innovative marketing.<br />
  3. 3. Market Creation Group<br />We do these six things really well<br />Interactive Demand Gen<br />Web & Corporate Design<br />Market Research & Strategy<br />Messaging & Copywriting<br />Strategic<br />Marketing<br />Product Marketing<br />Search & Social Media<br />
  4. 4. Market Creation Group<br />How It All Comes Together<br />Next<br />Execution<br /><ul><li> Measurement
  5. 5. Decisions
  6. 6. Repeat Successes
  7. 7. Nurture</li></ul>Plan<br /><ul><li> Automation and Tracking Systems
  8. 8. Creative
  9. 9. Brand & Identity
  10. 10. Demand Generation
  11. 11. Online Marketing
  12. 12. Marketing Roadmap Development
  13. 13. Tactical Execution Plan</li></ul>Strategy<br /><ul><li> Research
  14. 14. Persona & Use Cases
  15. 15. Customer Interviews</li></li></ul><li>“Our experience with the Market Creation Group was excellent. Through the project the team worked on, they proved to be responsive, smart, great at developing and communicating status on project plan, and on time and on budget.”<br />-Cynthia Carpenter, President & COO at SinglePipe Communications<br />Building an Effective Strategy<br />Countdown: Why Companies Hire MCG: #8<br />Let the Personas & Use Cases drive the strategy/plan<br />Focus on audience<br />Focus on competitive advantages/strengths<br />Focus on strategy that can easily be executed!<br />Laser focus on ROI<br />
  16. 16. "When VisionTEK needed marketing assistance for our largest tradeshow event of the year we turned to MCG, and they delivered. In a few short weeks, MCG developed a comprehensive marketing plan, implemented a direct mail campaign and built a dynamic, database-driven website for us. I don't know of any other agency that could have made all of this happen so quickly without sacrificing quality. "<br />- Frank Traylor, President/CEO, VisionTEK<br />Product Launch Capabilities<br />Countdown: Why Companies Hire MCG: #7<br />Dedicated resources are not impacted<br />Generate great ideas for launching and promoting<br />Collateral Development (with message development)<br />Demand Generation Programs for new product launches<br />Laser focus on ROI<br />
  17. 17. “We are pretty demanding on our partners at Level 3, and the Market Creation Group delivers flawlessly. We confidently rely on them to provide a range of marketing services from strategic consulting to tactical campaign execution. They are consistently on time and on budget for their deliverables to us. I would recommend the Market Creation Group highly to anyone in the technology or telecommunications marketing space.”<br />-Barbara Dondiego, VP Marketing, Level 3 Communications<br />Overall Product Marketing Expertise<br />Countdown: Why Companies Hire MCG: #6<br />Message Development<br />Collateral Development<br />Site Development<br />Campaign creation<br />Laser focus on ROI<br />
  18. 18. Focus on Demand Generation<br />Countdown: Why Companies Hire MCG: #5<br />Sales Driven Marketing (not just conversions but more on results)<br />SEO/PPC<br />Online creative expertise<br />Cost-effective demand generation programs for maximum impact<br />Closely watch new opportunities and Pipeline acceleration programs<br />Laser focus on ROI<br />
  19. 19. Countdown: Why Companies Hire MCG: #4<br />Web Design that nails it<br />Integration with data-driven systems<br />Marketing Automation, CRM systems, other proprietary<br />Balance of look/function/navigation<br />
  20. 20. “I would highly recommend the MCG team to other companies in need of marketing services, web design and web development.”<br />-Frank Traylor, President/CEO, VisionTEK<br />Advanced Integration Experience<br />Countdown: Why Companies Hire MCG: #3<br />Complex Demand Generation Tools<br />Marketing Automation Systems such as: Eloqua, Manticore, Neolane, Marketo<br />Integration with CRM systems (, others)Integration with back-end systems:<br />Integration with back-end systems:<br />CMS: Drupal, WordPress, Custom Development<br />Other Databases<br />
  21. 21. Countdown: Why Companies Hire MCG: #2<br />Ability to take complex technology concepts and capabilities and turn it into a Human-Focused Story<br />Brand Development | Message Development<br />
  22. 22. Countdown: Why Companies Hire MCG: #1<br />The Team!<br />Senior level executives from the B-to-B tech marketing world, who know how to roll-up their sleeves<br />“MCG is our go-to team for everything from market research and strategic planning, to web development and demand generation. They have an in-depth understanding of our business, and we can count on them to always deliver a measurable ROI.”<br />-Kazutaka (Kobby) Kobayashi, Director of Marketing, Verio<br /><ul><li>Brett Schklar, President and Founder
  23. 23. Tracy Williams, Director of Marketing
  24. 24. Coreen Nickerson, Strategy & Research
  25. 25. Laurel Brozovich, Web Copywriter and Project Specialist
  26. 26. Keith McCurdy, Art Director
  27. 27. Dan Stratford, Search Marketing Director
  28. 28. Mark Stiltner, Copywriter & Creative Strategy
  29. 29. Christy Schindler, Account Executive</li></li></ul><li>We are not anagency<br />Focus our efforts on pipeline growth and sales… not just conversions. <br />Complete marketing capabilities with nearly ALL B-to-B technology background<br />Focus on: <br /><ul><li>Strategy Development
  30. 30. Product Launch
  31. 31. Product Marketing
  32. 32. Demand Generation</li></ul>Tackle Strategic Planning, while managing andexecuting the tactics to support the strategy <br />Sales-Driven Marketing<br />
  33. 33. Market Creation Group<br />Our Customers Tell the Best Story<br />“We had a significant amount of planning and work, and very little time to get our company launched to market. The Market Creation Group provided just the right amount of strategic planning and execution abilities to get us launched successfully, and get our company into the market!”<br />- James Hietala, Director of Product Marketing, ControlPath<br />“MCG is smart, and brings a deep knowledge of marketing. They understand the needs of early stage companies, and can help prioritize strategy, tactics and budgets, knowing that they typically face significant demands without never-enough resources. We have worked with MCG on different projects, and MCG consistently translates complicated technology into clear, understandable and compelling messages.”<br />- Norman Birnbach, President, Birnbach Communications<br />
  34. 34. The Details...<br />
  35. 35. The Details<br />Our Principles That Guide Your Results<br />
  36. 36. The Details<br />What MCG Can Do for You<br />
  37. 37. The Details<br />Setting the Stage - The Strategy<br />The most effective way to spend limited marketing dollars is to understand the world in which your prospects and customers play.<br />Market Assessment <br />Customer Analysis<br />Metrics Implementation<br />Segmentation<br />Market Analysis<br />Determine the Definition of a Qualified Lead<br />Build-out of Marketing Plan<br />Determining the right Marketing Mix<br />Competitive Assessment<br />Targeted and Measured Demand Generation<br />Channel Marketing<br />
  38. 38. The Details<br />Building the Story <br />Want prospects to connect with you, your product, services, brand or know-how? You must have a cohesive story to tell.<br />Demand Generation Framework<br />Brand Development<br />Messaging Platform<br />Positioning Strategy<br />Competitive Differentiators<br />Determine Lead Qualification Levels<br />Routes for Marketplace Outreach<br />Product Launch Plans<br />Influencer Programs (Analysts & Bloggers)<br />
  39. 39. The Details<br />Telling the Story – Creative & Content<br />The right framework, execution and tools drives new opportunity to your front door.<br />Demand Generation Tool Development and Design <br />Direct Mail<br />Sales Tools and Collateral <br />Search Engine Marketing<br />Web Banners<br />Case Studies<br />Custom Business Card CD’s<br />Complete Website Design and Development<br />Website Re-Designs<br />Micro-sites and Landing Pages<br />Interactive Demos<br />Contest Development<br />Web and Print Design<br />Brand Identity<br />
  40. 40. The Details<br />Measuring Results – Tracking & Analysis<br />The best way to manage marketing budgets in a tight economy is to focus on activities where results can be measured.<br /> MCG will integrate with existing (or implement) systems such as Salesforce, Eloqua, Excel, Google Analytics etc. <br /><ul><li>Lead Quantity / Quality
  41. 41. Cost per impression
  42. 42. Cost per lead
  43. 43. Cost per sale
  44. 44. Total sales per campaign
  45. 45. Year-over-year comparisons
  46. 46. Quarterly comparisons
  47. 47. Qualitative surveys </li></li></ul><li>thank you!<br /> |<br />303.325.7423<br />