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Press releases can be a great, affordable way to get the word out about your local or small business. If you know how to write a press release yourself that are many free distribution tools now a days that allow you to make this form of marketing virtually free. The key is to be able to catch the eye of someone that will write a story about your company. Learn what you should include in your press release, where you can distribute it and how this can help market your small or local business.