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Small Business Advertising


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Small business are always looking for affordable advertising options. This presentation goes through a number of great ways that small business can spread the word about their company without breaking …

Small business are always looking for affordable advertising options. This presentation goes through a number of great ways that small business can spread the word about their company without breaking the bank.

Published in: Business, News & Politics
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  • 1. Small Business Advertising
    Brought to you by the marketing experts at
  • 2. An effective advertising campaign entails balancing costs with a creative approach. There are many affordable small business advertising options available; you just need to know where to look and how to implement strategies that will drive results. Here are 6 strategies that will help you maximize your small business marketing campaigns without spending a fortune.
  • 3. Strategy 1: Yellow Pages (online)
    While the yellow pages may seem like an outdated small business advertising strategy, it is still quite relevant today; many casual Internet users use the yellow pages to find the resources they need.
    These days, placing ads in the yellow pages has become much more affordable.
    Websites such as and are great resources that make this method of advertising cost effective.
  • 4. Strategy 2: Social Networking Sites and Blogs
    Some of the most affordable small business advertising options are available for free.
    In this web 2.0 era, today’s clients are highly connected and thus, rely heavily on blogs, consumer websites, and social networks for advice when making buying decisions.
    Create a website for your small business to ensure that you have an online presence.
    Start marketing your small business on popular social networking sites and blogs in your industry.
  • 5. Example:
    Create a business page on facebook and twitter
    Run promos and contests to draw attention to your business
    Apply for small business advertising options on the largest blogs in your industry. If you don't know which blogs to contact, you can do your research at
  • 6. Strategy 3: Promos and Coupons
    Using promotions and coupons to keep customers coming back is one of the cheapest and simplest small business advertising strategies.
    In order to kill 2 birds with 1 stone, you may want to do this as part of your receipt generation or invoice process. Attach a separate coupon or simply print the promotional offer on the invoice/receipt.
    Here are some special offers you can make:
    Collect 5 receipts and receive $5 off your next purchase 
    This receipt entitles you to a 10% discount on your next purchase (minimum purchase of $30) 
    This receipt entitles you to a complimentary dessert with your next meal 
  • 7. Promos and coupons are easy to make, and they encourage clients to return or spread the word about your small business. This is one of the small business advertising methods that have been tried, tested and true.
  • 8. Strategy 4: Niche Newspaper Ads
    Newspapers may seem like a very traditional advertising strategy, but they are still one of the most effective methods of reaching a niche audience.
    You may think twice about placing an ad in the New York Times, but consider small-scale papers published by college students or interests groups.
    If your business' target audience is college students in your area, the easiest way to reach them is through the campus newspaper, which usually offers very affordable small business advertising options.
  • 9. Strategy 5: Cable TV
    You may not be able to afford advertising during the Super Bowl, that does not mean you should opt out of household TV advertising altogether.
    Local cable companies are offering advertising options within the budget of small business entrepreneurs.
    These small business advertising options may include ads on the TV Guide Listings, infomercials, and Real Estate channels.
  • 10. Strategy 6: Ads on Vehicles
    Companies advertise on vehicles all of the time because it works and is very visible advertising.
    If you’re not quite ready to invest in custom-made graphics or magnet quad signs that are placed on top of vehicles, you can go for magnetic signs or stickers.
    Consider placing your website’s URL on your back window or your company’s logo on the doors
  • 11. We certainly do not expect you to try all 6 strategies but consider your target audience and determine what methods will reach them the best.
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