Salon Design and Customer Experience
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Salon Design and Customer Experience

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If you are starting a new salon or spa you need to think about the design and layout of your space to ensure that your customers have a great experience and return. It is important that your customers ...

If you are starting a new salon or spa you need to think about the design and layout of your space to ensure that your customers have a great experience and return. It is important that your customers feel calm and comfortable when they visit your establishment. Here is some advice on how to choose what your space should look like.

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Salon Design and Customer Experience Presentation Transcript

  • 1. Salon Design and the Customer Experience
    Brought to you by thebusinessexperts at
    www.demandmart.com
  • 2. The most outstanding salon designs have always incorporated floor plans that promote an environment in which customers feel relaxed and comfortable when they visit a salon. The best designs will also allow stylists to move freely when going between different areas, such as cutting areas, shampoo stations, waxing, and manicure areas.
  • 3. Design Phase
    Choose a layout that best suits the overall image and message you wish to convey to your customers, and develop a floor plan around it.
    Consult an interior designer or architect for professional advice.
    An architect will help a lot in the structural design of a beauty salon.
    Pay special attention to the design of your reception/waiting area, since it is crucial to making a good first impression on potential clients.
  • 4. The best salon designs will encapsulate one or more quintessential themes. i.e. nature, an ocean, ancient cultures, or royalty themes
    Pick a theme that provides entertainment.
    Also pick something that will make clients feel welcome and refreshed the moment they enter.
    You will want your salon to stand out from your competition and to offer something special that no other salon has.
  • 5. Instill a Sense of Balance
    Cramped and disorganized salons can detract from a positive customer experience.
    It is important to ensure that your salon designs place emphasis on balance and space.
    For example, pedicure chairs need to be evenly spaced out and positioned in an orderly manner. And the colors that you select for your chairs must complement the color of your salon.
  • 6. The colors you choose for your salon designs will are essential to setting the right mood.
    Using bright colors for your salon will make clients feel fresh and satisfied.
    Other colors, such as blue, green, and tan, encourage a relaxing mood.
    Never use dark colors, as they tend to bring down the mood and make your salon seem smaller than it actually is.
  • 7. Decorate your Salon with Art
    Decorating your salon with murals is highly recommended.
    Each work of art will serve to further enhance your salon designs.
    Your salon will seem more avantgarde, adding key elements of sophistication and style.
    It is also important to select background music that is relaxing to your customers and stylists; provide pleasant music that is soothing to the senses.
    Your salon's overall theme will be much more noticeable if you can find songs or melodies to fit in with the theme. It will really impress the customers.
  • 8. Components of your Salon Floor Plan
    Reception/Waiting Area. This is the first area that clients will notice, and is thus an important aspect of your salon’s design. Be sure to make it comfortable, and give it a warm atmosphere to put your customers at ease.
     
    Hair Cutting and Coloring Areas. Ideally, these areas should be separated, and kept at a certain distance from each other. Purchasing some comfortable and affordable armchairs for these sections will benefit both customers and stylists alike.
  • 9. Manicure and Pedicure Areas. Ideally, these sections should be adjacent to each other. Take into account clientele comfort, attendant convenience, and common storage compartments. Washbasins should also be within easy reach to avoid inconveniences.
    Spa and Massage Rooms. If you also offer spa services, sauna, and massage services, it is best to allot separate rooms for each facility in your salon designs. Make sure they are enclosed for the sake of your customers' privacy, and that the restroom and shower area is close by.
     
  • 10. A customer that is provided an enjoyable experience at your salon is likely to return and spread the word about your establishment. Before opening your salon, take some time to think about what it should look like and what the atmosphere should feel like.
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