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Promote My Business: Reaching Local Customers
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Promote My Business: Reaching Local Customers


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It is important for small/local businesses to find new customers in their location. Here is some great advice on how to market your business to your local area, the place where you potential customers …

It is important for small/local businesses to find new customers in their location. Here is some great advice on how to market your business to your local area, the place where you potential customers actually live.

Published in: Business, News & Politics

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  • 1. Promote My Business: Reaching Local Customers
    Brought to you by the marketing experts at
  • 2. 'How do I promote my business locally’
    There are a number of steps that can be followed to more accurately target prospective local customers. In doing these things, you'll have the opportunity to reach those people in the local community who are seeking the services and products you provide.
    By targeting a local audience and delivering your products and services well, you'll receive greater local support and have better prospects for repeat patronage in the future.
  • 3. Local Directories
    Local directories are available both online and offline. Make use of these to help local customers find out about your business and raise awareness that there is a business like yours in the local area.
  • 4. Local Radio
    If you are running a special promotion or have something newsworthy, then your local radio station may want to tell the rest of your community all about it.
    Best of all, if you have something newsworthy to share, then you'll get that extra exposure for free.
  • 5. Press Releases
    If you have newsworthy content, you mayalso want to produce a press release that contains information the local news paper can pick up.
  • 6. Partner with other Local Businesses
    Teaming up with other local businesses can be a powerful way to spread the word about your expertise, products and services.
  • 7. Promote in Conventional Ways
    There is still plenty of evidence to suggest that conventional local promotions still work.
    You may find it worthwhile to invest a little time and money in distributing a flyer that contains a promotional offer and includes your business email, web and phone details.
  • 8. Think Local
    This means giving back to the community that you want to promote your business to.
    Donate time, money or products to local school or charitable events and people will see your business as having a strong local presence and as a supporter of the community.
    This kind of interaction can be a powerful tool for building a valuable relationship with prospective customers from the local area.
  • 9. Participate in Local Commerce Organizations
    Being in a local commerce group can help you to establish a network with other local businesses.
    This network is a further stepping stone to establishing connections with your local community and other small businesses owners in your area.
  • 10. Stand out from the Crowd
    A good way to build your local customer base is by running a promotion that directly engages the local customer.
    Focus on something unique about your local area and help to reinforce the connection between your business and the locality in which you operate.
  • 11. Begin by looking at local opportunities to engage your target audience and reinforce your local commitment.
    People will try to support local business owners where possible, so look for unique ways to capture the imagination of local people and let prospective customers know that you have a real commitment to the local area.
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