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Personal Trainer Websites: Websites that workout
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Personal Trainer Websites: Websites that workout


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Personal trainers and websites in general need to have a website or at least an online presence now a days so that new customers may find them and find out more about them. There are certain things …

Personal trainers and websites in general need to have a website or at least an online presence now a days so that new customers may find them and find out more about them. There are certain things that you need to include in your website so that potential customers are satisfied in learning the information they are looking for. This slide presentation provides advice on the items that should be included in your personal trainer website.

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  • 1. Websites that Workout:Creating a website for your personal trainer businessBrought to you by the marketing experts at
  • 2. Your online presence when starting a professional training business should perform and produce measureable results. This means building a website that is more than an online billboard. It should:• Generate leads• Position you as an expert in your fitness field• Engage your clients and visitors A website designed to target your community of customers with a clear call to action and engaging information will grow your business and practically automate your marketing tasks so you can focus on delivering your fitness program and making money.
  • 3. Quality Design• Work with a web designer to create a clean and concise design. This will allows readers to see your message clearly and logically.• Ideally a page should have no more than 3 columns, and the most critical information organized in these 3 columns should appear above the fold line – the first page your visitors land on when they enter your site.• You have less than 10 seconds to engage your visitors, which means they probably won’t scroll down to find your advertising hook.
  • 4. Engaging Content• The right website content can be a marketing triple-threat for your personal training business: – It can position you as an expert – Market your training program as a product – Inform your clients while prequalifying leads• The following slides provide content ideas that will engage fitness enthusiasts and add value to your website.
  • 5. Position Yourself as an Expert• Post training certifications and qualifications.• Write and post blogs and newsletters that inform fitness enthusiasts and showcase your knowledge and unique skill set.• Create and post videos and weekly training tips.
  • 6. Market your Training Program as a Product• Feature success stories to show the benefits of your program.• Assemble downloadable information packets about your programs and fitness plans.• Offer semi-private or group packages
  • 7. Inform your Clients• Post frequently asked questions.• Create a calendar of activities/classes.• Include prices or price ranges for your services.• Provide multiple ways for clients to contact you: phone, email, address.
  • 8. Optimize your Website• SEO, or search engine optimization, is a strategy used to optimize your web pages to come up first when a client searches for your services on the Internet.• Strategies include: – Strategically incorporating key phrases that clients might use in a search into your web content – Submitting your website to directories – Managing social networks linked to your webpage• In order for clients to find you, it is important to have an SEO strategy, otherwise your great content may not be found.
  • 9. Opt-in/ Email Campaigns• Once you get visitors to your website, encourage them to leave their information with a call to action.• Your engaging content will prompt them to want more information or for you to contact him or her with special promotions or offers.• Give visitors the opportunity to provide you their contact information, and offer an incentive for doing so.• For instance: – Offer a free training consultation – Offer a a downloadable e-book – Ask them to subscribe to a monthly newsletter or workout tip customized to their preferences• These opt-in lists create qualified leads for your business.
  • 10. Conclusion Investing time and money into your website when starting your personal training business will pay off, and you will have a functioningmarketing machine that will deliver more clientsto your doorstep than traditional, offline direct marketing. You will be able to build long-termrelationships with clients while attracting more business.
  • 11. 60 Day Free Trial Capture and share leads, while marketing online today!Try demandmart free for 60 days. Visit and enter the code Slideshare.demandmart will – Create a personalized marketing profile – Submit your company to leading search engines and directories – Allow you to build business networks and share leads – Provide an easy to use blog and newsletter tool – Allow you to easily create and share coupons – Provide a simple to use appointment request system – Send automatic email responses your customers