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Marketing your Mowing Business


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Here are some great ways to reach potential customers and build your landscaping, lawn mowing or yard care company. These are some great ways to market and get your name known to the public.

Here are some great ways to reach potential customers and build your landscaping, lawn mowing or yard care company. These are some great ways to market and get your name known to the public.

Published in: Business, News & Politics
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  • 1. Marketing Your Mowing Business
    Brought to you by the marketing experts at
  • 2. When you're starting out in the lawn mowing business, you may not have a lot of time on your hands, or the budget for a costly marketing campaign to promote your mowing services. In this case, you will need to make use of easy, quick methods of spreading the word to bring in more customers for your business.
  • 3. It is widely known that advertising is an essential component of every lawn mowing business marketing campaign. By combining traditional and newer advertising strategies, you can attain the volume of prospective customers that your mowing business needs.
  • 4. Referrals From Other Businesses
    It would be very beneficial to make some sort of reciprocal agreement with businesses that also regularly service households in your target areas.
    Using this buddy system, they will promote your mowing business to their clients as the opportunity arises, and in turn, you will promote their businesses to yours.
  • 5. Word of Mouth Referrals
    Your customers are the most valuable promotional tool for spreading the word about your mowing business.
    If the quality of your work is about average, they may refer their friends and neighbors to you. But if you are rendering service in a way that pleasantly surprises them, for example, by going the extra mile to improve their lawns, this will make them feel valued as a customer and they will refer to virtually everyone they come into contact with.
  • 6. Get Work From Competitors
    No, this doesn't mean you should steal business away from your competitors. Rather, it would be in your best interests to network with some of your competitors.
    If they have more job orders than they can handle, or if they want to take a break, let them know that you are available to fill in for them.
    If you offer specialized services that your competitors don't, they can refer their clients to you and vice-versa.
  • 7. Referrals From Realtors
    Real estate agents are constantly welcoming families into new homes and thus, are in a position to recommend your services to them.
    When they're preparing a property for sale, and need to have some yard work and landscaping done, they may also hire you to perform such services.
  • 8. All of these mowing business marketing methods have been proven to be tried and true by well-established lawn care professionals.
    Good luck!
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