Cross Marketing- Is it a Good Marketing Idea?


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Have you considered cross marketing as a way to market your local small business? Working with other companies in your area to promote each other's businesses might take some leg work at first but then it can result in quality new business. This presentation will tell you why cross marketing may be something you want to consider as a future marketing option for you small business in your local area.

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Cross Marketing- Is it a Good Marketing Idea?

  1. 1. Cross Marketing – Is It A GoodMarketing Idea for Your Business? Brought to you by the marketing experts at
  2. 2. It is said that it requires many different impressions of a certain message before buyers will fully commit. However, making an impression on potential consumers can be done in a variety of ways as there are numerous marketing methods that can be used. One very common but different way to make your business known is through theuse of cross marketing. The idea behind this type ofmarketing is finding a company that offers products and/or services that compliment and mesh well with what your business offers.
  3. 3. With a partnership the two businesses are able to promote their own and the other business’ products and services simultaneously. Cross marketing has been used by some of today’s top companies including Nike, which teamed with Apple and YouTube that has teamed with the NBA. In the case of a local business, it’s important that you’re able tofind another local area business that will be agood choice to partner with. But how do you go about finding a business to partner with? It’s simple!
  4. 4. Finding Your Co-Marketing Partner• Of course the company you decide to cross market with will need to be one that will be an enhancement to your own business, and vice versa.• You’ll want to ensure that the business you select is one that can be related back to the product and/or services you offer.• For example, if your business offers pet services, you may want to look into cross marketing with a company that creates dog treats, pet toys, leashes, pet care products, and so on.
  5. 5. • There has to be a connection between the two businesses.• In order to find a business that will make a great co-partner, you can look in all sorts of locations.• One of the easiest places to look is online. Find a company that is within your general niche by browsing the Yellow Pages, Yelp, and Yahoo! Listings.• Once you find a business(es) it’s simply a matter of contacting the owner and working out of possible deal.
  6. 6. Advantages• There are several advantages to using cross marketing no matter what type of business you own.• When used properly cross marketing can send your company into a lifetime of success. Below are some advantages to consider:
  7. 7. Strengthen your business name –Working with the right partnering business youmay find that cross marketing strengthens yourname as you are able to build-up yourcompany’s name, brand, and/or product.
  8. 8. Increased likelihood of increased sales• This type of marketing usually brings together customers from both businesses.• This means that you’ll be able to share customers and the amount of possible word- of-mouth sales doubles.
  9. 9. Ability to network and build affiliates• Networking and having affiliates is important. The base behind cross marketing programs is being able to build relationships with businesses.• This is always a great way to strengthen and broaden your company’s visibility.
  10. 10. Less costly More than likely costs of the marketing programwill be split between the two businessestherefore making it much less expensive.
  11. 11. Disadvantages• When using this type of marketing, you may find that the business you decided to partner up with is not all that you expected.• Some may find that locating a local area business is harder than imagined.• Depending upon the services/products you offer, finding a close-knit business within your niche can be hard, especially if your company is very unique.
  12. 12. • In some cases, just like all types of marketing, cross marketing may not prove to be the type of advertising that your company needs.• This may mean that your company loses time as well as money, but thankfully there are all sorts of other marketing methods to use that can be successful.
  13. 13. Like most things in life, there are a few disadvantages to using cross marketing.However, in the end, when done properly, this type of marketing has proven to be extremely effective, efficient, cost-saving, and a breakfrom the old-fashioned marketing methods we all know.
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