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Carpet Cleaning Business: Create a Strong Website
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Carpet Cleaning Business: Create a Strong Website


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It's important for any business to have a strong website. Here are some tips and advice that will explain how to create a strong website for your carpet cleaning business so you can beat out your …

It's important for any business to have a strong website. Here are some tips and advice that will explain how to create a strong website for your carpet cleaning business so you can beat out your competition and grow your business.

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  • 1. Carpet Cleaning Marketing: Create a Strong Website
    Brought to you by the business experts at
  • 2. Quality Design
    When creating your carpet cleaning marketing website work with a web designer to create a clean and concise design that allows readers to see your business’s message clearly and logically.
    Ideally a page should have no more than 3 columns, and the most critical information organized in these 3 columns should appear above the fold line – this means all the important information should appear on the main screen without having to scroll to see it.
    You have less than 10 seconds to engage your visitors, which means they probably won’t scroll down to find your advertising hook.
  • 3. Engaging Content
    The right website content can be a marketing triple-threat for your carpet cleaning business; it can position you as an expert and inform your clients while prequalifying leads.
    The next couple of slides provide some ideas for types of content that will engage potential customers and add value to your website.
  • 4. Position yourself as an expert:
    Write and post blogs and newsletters that talk about the latest advancements in green carpet cleaning
    Create and post videos and weekly tips on how to maintain a new carpet look
  • 5. Inform potential customers so they want to make an appointment:
    Post frequently asked questions
    Include prices or price ranges for your services
    Provide multiple ways for clients to contact you: phone, email, address
  • 6. Optimize your Website to get Found
    An important part of marketing now a days is SEO, or search engine optimization.
    It is a strategy used to optimize your web pages to come up first when a client searches for your services on the Internet.
    Strategies include strategically incorporating key phrases that clients might use in a search into your web content, submitting your website to directories, and managing social networks linked to your webpage.
    In order for clients to find you, it is important to have an SEO strategy, otherwise your great content may not be found.
  • 7. Opt-In/Email Campaigns
    Once you get visitors to your website, encourage them to leave their information with a call to action.
    Give visitors the opportunity to provide you their contact information, and offer an incentive for doing so.
    For instance, offering one room free with the purchase of carpet cleaning in another room.
    You can also ask them to subscribe to a monthly newsletter.
    These opt-in lists create qualified leads for your business.
  • 8. Conclusion
    Investing time and money into your website as part of your carpet cleaning marketing strategy will pay off, and you will have a functioning marketing machine that will deliver more clients to your doorstep than traditional, offline direct marketing.
    You will be able to build long-term relationships with clients while attracting more business.
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    Create a personalized marketing profile
    Submit your company to leading search engines and directories
    Provide an easy to use blog and newsletter tool
    Allow you to easily create and share coupons
    Provide a simple to use appointment request system
    Send automatic email responses your customers