5 Tips to get Found Localy
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5 Tips to get Found Localy

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In this highly competitive market one of the best places to make sure you have a strong presence is locally. People are very interested in buying locally but they will not buy from you if they don't ...

In this highly competitive market one of the best places to make sure you have a strong presence is locally. People are very interested in buying locally but they will not buy from you if they don't know who you are. Here are some great ways to get your business name into the local community so you attract more customers and grow your business.

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5 Tips to get Found Localy 5 Tips to get Found Localy Presentation Transcript

  • 5 Tips to Get Your Business Found Locally Brought to you by the marketing experts at www.demandmart.com
  • "Getting Found" or the exposure to prospective clients is the most crucial aspect of a business online presence. Even if you have a greatwebsite that you are proud of, you still need to attract visitors regularly; otherwise, you wontbe able to get the exposure you need. Thus, it is important to employ basic steps and local search tips to optimize your site for local searches.
  • Comscore studies have shown that in 2008, 36%of people searching were looking for companieswithin a 15-mile radius of their location. In 2009, that figure rose to 42%. This article will discuss local search tips that will help you optimize your website for local searches.
  • Create a Google Places Profile• This is an excellent way to get found in local searches for products and services, and its free.• Visit Google Places and fill out your profile.• A complete profile helps your ranking, in addition to making you stand out in local search results.• Aside from your basic company information, be sure to include the following elements in your profile: – Your website – Multimedia (photos, videos, etc.) – Business hours – Methods of payment accepted – Number of reviews – Specialties and certifications – Coupons
  • Ask Website Visitors and Customers for Reviews• With the exception of Yelp, most local sites will allow you to request a review from your visitors or customers.• Ask clients to place a review on Google,Yahoo! Local, or Bing when you generate invoices, send out newsletters, direct them to thank you pages, etc.• Customer reviews, whether good or bad, will make you seem much more credible to potential clients.• Since no company is perfect, bad reviews are a fact of life. A few bad reviews can actually make the good reviews seem better.
  • Make it Easy for Google to Determine Your Location• Indicate your location in the title tag of your website. This is a brief description of your company, which appears at the top of a visitors browser.• Indicate your location in the meta tag description of your site. A meta tag is a great way for you to provide search engines with information about your site.• Make sure your contact information and address appears at the bottom of your sites pages.• Include suburb, area, and neighborhood information in your website.• Research keywords with tools, such as the Google keyword suggestion tool, and include local high ranking keywords in the content of your website.
  • Use a Different Landing Page for Each Location• If you have 2 locations, you can create more than 1 local listing.• Your need to make sure that each separate location has a link back to a page on your site.• The linked page will contain the details of that particular location and what it can offer.• As much as possible, avoid sending different local listings to the same landing page.
  • Get Listed Across Multiple Sites• Get your site listed in various local search engines, directories, local business listings, and GPS navigations systems.• When your information is validated and referenced across multiple sites, you will tend to rank higher in local searches in Google places and Yahoo local.• Take the time to get listed on the following sites: – Google Places – Bing – Yahoo! Local – Superpages – Yellowpages – Localeze – Info USA – Local.com – Hot Frog! – Kudzu
  • When you List your Business do the Following• In the title and description of your listing, indicate your product or service keywords.• Use the correct category. Listing sites are navigated in the same manner as Yellow Pages, so you will need to be listed where users can find you easily.• List your phone number with its corresponding local area code. Your primary number should not be a cell from outside your area, an 800 or toll free number.• Consistency. Enter the same business name and phone number on every site you submit to. This will enable search engines to confirm that they all refer to the same business.
  • 60 Day Free Trial Capture and share leads, while marketing online today!Try demandmart free for 60 days. Visit demandmart.com and enter the code Slideshare.demandmart will – Create a personalized marketing profile – Submit your company to leading search engines and directories – Allow you to build business networks and share leads – Provide an easy to use blog and newsletter tool – Allow you to easily create and share coupons – Provide a simple to use appointment request system – Send automatic email responses your customers