Plus fashion is taking off fast in the US and around the world. In fact, Plus sales growth has outpaced the rest of the apparel industry every year since 2014. Brands that can step up and harness the power of digital will quickly leave all competition in the dust. Read on to see what is really driving Plus business.

1. http://skorchmagazine.com/plus-size-fashion-blog/evans-for-uk-plus-size-fashion-week-stylehasnosize/
PLUS SIZE
FASHION IS
NO PETITE
OPPORTUNITY
exclusive insights into what’s driving Plus businesses.
Courtesy of Artificial Intelligence from DemandJump.

2. Industry
SnapShot
Market Size
$20B
Increase in Plus sales (’15-’16)
17%
Increase in Standard apparel sales (’15-’16)
7%
1

3. Average size of an
American Woman in 2016
16-18
2

4. So what’s the point?
It’s time to get serious about
PLUS SIZE FASHION
3

5. While a handful of Plus sized
retailers are dominating parts of the
category, DemandJump has
identified compelling
opportunities for challenger
brands to seize significant
share. 4

6. For example
5

7. Less than 10% of specialty Plus
competitors are seriously engaged
with any of the top five referring blogs
(aka traffic drivers) in the category.
1 2 3
6

8. Only Lane Bryant and Torrid are capturing
200K visits annually from any of the top 7
affiliates in the category.
1 2 3
Affiliate sources are ripe
for the picking in Plus.
7

9. Millions of dollars in incremental revenue are
available through paid and organic exposure
on social channels, particularly Facebook,
Pinterest, and YouTube.
1 2 3
Get your story heard.
8

10. …Ignore them at your peril.
Additionally…
DemandJump identified three
Revenue drivers that are so
rich with opportunity for Plus
size business…
9

11. Google paid search
1
10

12. DemandJump identified millions in
incremental revenue for Plus brands who
optimize paid search campaigns to
DRIVE TRAFFIC.
http://stylecaster.com/plus-size-fashion/
11

13. Charlotte Russe and Lane
Bryant drive up to nearly
10% of their total traffic from
Google paid search (9% and
7% respectively).
12

14. To steal share from market leaders, savvy Plus brands
should AIM to increase their visits from Google paid
search to around 10% of their total annual traffic.
Key takeaway
13

15. affiliates
2
14

16. Affiliates are underutilized across the entire Plus
category, even though we consistently see non
Plus retailers capturing millions of annual
visits from affiliate websites.
https://www.pinterest.com/karolovegld/moda-para-rellenitas/
15

17. Charlotte Russe, a non Plus retailer who is
starting to direct significant attention
towards Plus, is generating 7% of their
total traffic from Polyvore alone!
16

18. Up-and-comer Gwynnie Bee is
generating almost half a million
visits just from Swag Bucks!
17

19. … drive millions in incremental revenue. Utilize AI
insights to build aggressive affiliate strategies that
increase traffic and maximize customer email capture.
Learn from
(1) category leaders…
and
(2) non Plus fashion brands who
are using affiliates effectively
to…
Key takeaway
18

20. EMAIL
3
19

21. Plus brands have used email for a long time,
but in September, three brands broke away
from the pack.
Were you one of them…?
20

22. 21

23. Leading fashion and Plus sized
brands are driving up to 15% of
their total annual traffic from email.
Leverage affiliates to capture new
customer emails for sustained lift in
email traffic and revenue.
Key takeaway
23

24. CONCLUSION
24

25. Clearly…
Plus Size Fashion
IS NO PETITE OPPORTUNITY
25

26. Are you ready to strut your stuff?
26

27. v
DEMANDJUMP CAN
SHOW YOU HOW TO WIN.
CONTACT US TODAY FOR A
CUSTOMIZED DEMO TAILORED
TO YOUR BRAND.
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28. Copyright © DemandJump 2016. All Rights Reserved.
THANK YOU
DEMANDJUMP, INC.
10 W Market Street, Suite 1950
Indianapolis, IN, 46220
+1 (317) 993-3620
www.demandjump.com
info@demandjump.com