Your SlideShare is downloading. ×
Omni-Channel: A High Level Look
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Omni-Channel: A High Level Look

582
views

Published on

Omni-Channel is a hot buzzword in 2014, but do merchants really understand what it means? Check out this short presentation that our CEO, Matthew Bertulli gave at our eCommerce Town Hall in June 2014. …

Omni-Channel is a hot buzzword in 2014, but do merchants really understand what it means? Check out this short presentation that our CEO, Matthew Bertulli gave at our eCommerce Town Hall in June 2014. He tries to create context around the topic, and clarify the ambiguous topic of Omni-Channel.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
582
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Omni-­‐Channel:  A  High  Level  Look     Ma5hew  Bertulli,  CEO  and  Co-­‐Founder  
  • 2. First…Context  
  • 3. Omni-­‐Channel:  Common  Mistake   When  you  hear  the  term  Omni-­‐Channel,  most   retailers  immediately  focus  on  “lighGng  up”   their  bricks  &  mortar  inventory.    This  is  far  too   narrow  a  view  for  what  Omni-­‐Channel  really  is.        
  • 4. Omni-­‐Channel:  What  does  it  really  mean?   “Omni-­‐Channel  Retailing  is  the  evoluGon  of  mulG-­‐channel   retailing,  but  is  concentrated  more  on  a  seamless  approach  to   the  consumer  experience  through  all  available  shopping   channels,  i.e.  mobile  internet  devices,  computers,  brick  &   mortar,  television,  radio,  direct  mail,  catalog  and  so  on.  Retailers   are  meeGng  the  new  customer  demands  by  deploying  specialized   supply  chain  strategy  soQware.”     -­‐  Wikipedia  
  • 5. Omni-­‐Channel:  What  does  it  really  mean?   Omni-­‐Channel     1.  One  View  of  the  Customer   2.  Responsive  Design,  Mobile  Apps,  Specialty  Apps   3.  Order  Online,  Pickup  In-­‐Store   4.  Reserve  Online,  Pickup  In-­‐Store   5.  Augmented  Product  InformaGon  In-­‐Store   6.  Loyalty     7.  AddiGonal  Payment  OpGons   8.  Start  your  purchase  on  your  phone,  finish  on  another   device.