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Making Commerce Better, presented by Shopify
 

Making Commerce Better, presented by Shopify

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Presented at the eCommerce Toronto Town Hall on Feb 13th 2014, Satish Kanwar, Toronto Director of Operations for Shopify, takes us through the future of retail and how to make commerce better.

Presented at the eCommerce Toronto Town Hall on Feb 13th 2014, Satish Kanwar, Toronto Director of Operations for Shopify, takes us through the future of retail and how to make commerce better.

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    Making Commerce Better, presented by Shopify Making Commerce Better, presented by Shopify Presentation Transcript

    • MAKING COMMERCE BETTER
    • +
    • + =
    • ! $2B+ in Sales Generated ! 80,000+ Active Stores ! 65M+ Products Sold ! 370+ Employees ! ! $122M Funding
    • 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform Strategy
    • 1. The Future of Retail ! 2. Commerce Everywhere ! 3. Shopify’s Platform
    • The Future of Retail • Truths • Predictions
    • Online Sales Aren’t King Sales online are a fraction of the pie. Their influence in the purchase are key.
    • Return of the Small Business Small businesses hold a major share of shopping traffic online and offline.
    • People Want Choice There’s less and less a set of preferred methods or patterns. 61% demand an integrated, seamless experience regardless of channel 81% find it important to choose pick-up or delivery options regardless of how they pay If it’s closed, 39% will wait until tomorrow, 36% will buy it online from same place, and 22% will buy it online based on price elsewhere
    • It’s All Just Commerce
    • Value Chain Democratization 1. Get an Idea 2. Build Prototype 3. Raise Funds 4. Sell Orders 5. Ship Products
    • Death of the Department Store Value Distribution Experience
    • Long Live Experiential Retail
    • 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform
    • Commerce Everywhere • Definitions • Opportunities • Some Examples
    • Commerce: Activity related to buying and selling Mobile Commerce: Delivering commerce to the hands of consumers, anywhere they are, using technology Mobile Payments: Handheld devices used to conduct a transaction otherwise needing old school stuff at a point-of-sale
    • Opportunities Value Distribution Experience
    • Value • Promotions & Coupons • In-Store Research • Shopping Lists
    • In-Store Price Comparison
    • Personalized Promotions
    • Distribution • Location-Based Services • Self-Serve Checkout • Mobile Payments
    • Self-Serve Checkout
    • Places vs Spaces
    • Experience • Value-Adds (In-Store & Home) • Customer Loyalty • Social Commerce
    • Value-Added Experiences
    • Consumer to Consumer
    • Customer Journey Find Products Set Context Add Value Close Deal Get Paid
    • Merchant Journey Get an Idea Manage Staff Build Prototype Manage Money Raise Funds Market Products Sell Orders Track Customers Ship Products Support Customers
    • 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform Strategy
    • Shopify’s Platform Strategy • Why Shopify? • Today’s Merchants • Our Roadmap Ahead
    • Shopify is a commerce platform for merchants. • Single Product Database • Online, Offline, & Mobile Stores • Fully Integrated Retail Ecosystem
    • “Ecommerce is a Bear” by Andy Dunn, Bonobos • Proprietary Pricing • Proprietary Selection • Proprietary Experience • Proprietary Merchandise
    • Sell Online Sell In-Store Sell Everywhere
    • What’s Next? • Democratization of Commerce • Convergence of Online & Offline • One Retail Platform to Rule Them All
    • 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform Strategy
    • THANK YOU