Making Commerce Better, presented by Shopify

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Presented at the eCommerce Toronto Town Hall on Feb 13th 2014, Satish Kanwar, Toronto Director of Operations for Shopify, takes us through the future of retail and how to make commerce better.

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Making Commerce Better, presented by Shopify

  1. 1. MAKING COMMERCE BETTER
  2. 2. +
  3. 3. + =
  4. 4. ! $2B+ in Sales Generated ! 80,000+ Active Stores ! 65M+ Products Sold ! 370+ Employees ! ! $122M Funding
  5. 5. 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform Strategy
  6. 6. 1. The Future of Retail ! 2. Commerce Everywhere ! 3. Shopify’s Platform
  7. 7. The Future of Retail • Truths • Predictions
  8. 8. Online Sales Aren’t King Sales online are a fraction of the pie. Their influence in the purchase are key.
  9. 9. Return of the Small Business Small businesses hold a major share of shopping traffic online and offline.
  10. 10. People Want Choice There’s less and less a set of preferred methods or patterns. 61% demand an integrated, seamless experience regardless of channel 81% find it important to choose pick-up or delivery options regardless of how they pay If it’s closed, 39% will wait until tomorrow, 36% will buy it online from same place, and 22% will buy it online based on price elsewhere
  11. 11. It’s All Just Commerce
  12. 12. Value Chain Democratization 1. Get an Idea 2. Build Prototype 3. Raise Funds 4. Sell Orders 5. Ship Products
  13. 13. Death of the Department Store Value Distribution Experience
  14. 14. Long Live Experiential Retail
  15. 15. 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform
  16. 16. Commerce Everywhere • Definitions • Opportunities • Some Examples
  17. 17. Commerce: Activity related to buying and selling Mobile Commerce: Delivering commerce to the hands of consumers, anywhere they are, using technology Mobile Payments: Handheld devices used to conduct a transaction otherwise needing old school stuff at a point-of-sale
  18. 18. Opportunities Value Distribution Experience
  19. 19. Value • Promotions & Coupons • In-Store Research • Shopping Lists
  20. 20. In-Store Price Comparison
  21. 21. Personalized Promotions
  22. 22. Distribution • Location-Based Services • Self-Serve Checkout • Mobile Payments
  23. 23. Self-Serve Checkout
  24. 24. Places vs Spaces
  25. 25. Experience • Value-Adds (In-Store & Home) • Customer Loyalty • Social Commerce
  26. 26. Value-Added Experiences
  27. 27. Consumer to Consumer
  28. 28. Customer Journey Find Products Set Context Add Value Close Deal Get Paid
  29. 29. Merchant Journey Get an Idea Manage Staff Build Prototype Manage Money Raise Funds Market Products Sell Orders Track Customers Ship Products Support Customers
  30. 30. 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform Strategy
  31. 31. Shopify’s Platform Strategy • Why Shopify? • Today’s Merchants • Our Roadmap Ahead
  32. 32. Shopify is a commerce platform for merchants. • Single Product Database • Online, Offline, & Mobile Stores • Fully Integrated Retail Ecosystem
  33. 33. “Ecommerce is a Bear” by Andy Dunn, Bonobos • Proprietary Pricing • Proprietary Selection • Proprietary Experience • Proprietary Merchandise
  34. 34. Sell Online Sell In-Store Sell Everywhere
  35. 35. What’s Next? • Democratization of Commerce • Convergence of Online & Offline • One Retail Platform to Rule Them All
  36. 36. 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Platform Strategy
  37. 37. THANK YOU

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