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UX Design in mCommerce & Omni-Channel Retailing: Indigo Case Study
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UX Design in mCommerce & Omni-Channel Retailing: Indigo Case Study

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Today, many merchants and retailers are in a similar situation: trying to differentiate between an Omni-Channel vs. mCommerce retail experience. Is there one you need more than the other? What are the …

Today, many merchants and retailers are in a similar situation: trying to differentiate between an Omni-Channel vs. mCommerce retail experience. Is there one you need more than the other? What are the fundamental rules? Both Omni Channel and mCommerce retailing are relatively new concepts for merchants. Furthermore, everyone's perceptions of what they are and the level of knowledge varies greatly. We all have a slightly different understanding of what it actually means. View BNOTIONS' presentation for insight for on the customer's user experience surrounding mCommerce and Omni-Channel. It includes a walkthrough of the features and reasoning for the design decisions that were made.


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Transcript

  • 1. Case Study: Indigo Paul Crimi Sr. Product Designer @paulohnine paul.crimi@bnotions.com
  • 2. Mobile Retail: Stats
  • 3. Retail mobile sales in the US are expected to grow to $31 billion in 2017, making up 9% of all online sales Source: Deloitte 2013
  • 4. 80% of smartphone owners want more mobile- optimized mCommerce products & services Source: Motorola, 2013
  • 5. Case Study: Indigo
  • 6. Bring the Indigo eCommerce experience to life for the mobile user. Challenge I N D I G O M O B I L E
  • 7. Re-define the Indigo experience by delivering an omni-channel mobile app that brings discovery, utility, loyalty, and beauty to every consumer touchpoint. Opportunity I N D I G O M O B I L E
  • 8. To create a ‘winning’ experience, the Indigo app focuses on: Loyalty Integration Social Integration Solution I N D I G O M O B I L E Search, Discovery, & Commerce
  • 9. UX Design @ BNOTIONS a lesson in theory
  • 10. ux design @ BNOTIONS a product or business need the user’s needs ux design
  • 11. “why should I care?” -every user ever the responsibility of the ux designer we design the product in the best, most- efficient, and user-friendly way so that it addresses the age-old question:
  • 12. user-centric design design fig 2. the user-centric design process build launch measure
  • 13. the ux pseudo science learn fig 3. the ux design cycle build measure idea productdata
  • 14. Putting Theory Into: Practice
  • 15. Giving the customer the same ‘warm feeling’ they receive walking in the front door. Search, Discovery & Commerce
  • 16. Search, Discovery & Commerce Browse the latest merchandising or quickly narrow in on something specific - yours to explore with ease and clarity.
  • 17. Browse the latest merchandising or quickly narrow in on something specific - yours to explore with ease and clarity. Search, Discovery & Commerce
  • 18. Tap to Add to Cart or Drag and Drop - purchasing made simple and fun. Search, Discovery & Commerce
  • 19. Search, Discovery & Commerce Tap to Add to Cart or Drag and Drop - purchasing made simple and fun.
  • 20. Loyalty Integration Indulge in your very own personalized shopping experience with information at your finger tips and convenience on the go.
  • 21. Loyalty Integration Indulge in your very own personalized shopping experience with information at your finger tips and convenience on the go.
  • 22. Social Integration Bump into friends and make the in-store experience more memorable.
  • 23. Find that book that inspires you and share it with your friends in one tap. Social Integration
  • 24. On-boarding