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eCommerce Integration Mistakes
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eCommerce Integration Mistakes

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Proper backend software integration with an eCommerce platform is critical to the success of your online business. Understanding how the flow of information works and what information should be …

Proper backend software integration with an eCommerce platform is critical to the success of your online business. Understanding how the flow of information works and what information should be transferred between systems can get confusing - especially when 3rd party warehouses become involved. Check out the PPT to learn about the systems involved in keeping your eCommerce business running.

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  • Introduce usTalk about what Blue Link doesOur relation to Demac – Demac provides the integration between a system like ours and Magento
  • - Summarize findings
  • Start with QuickBooks when order levels are low (5 a day) but it will become unmanageable to enter orders manually as you growNeed software to push and pull information from your eCommerce sitePeople often consider integration when it’s too late – we get calls all the time from people that want something up and running immediately because they are so busy but it takes timeThe other day, someone called in looking to get a system up and running before the holidays season starts – already a tight timelineA realistic timeline for getting a new system is not overnight – think about it proactively before order volume becomes unmanageable
  • Address the above is information that you needhave to do it manually without integrationFine if you only have a dozen orders a day but will become time-consuming as you grow
  • Get by using Magento’s inventory at firstAdd-ons exist to integrate Magento with a 3rd party warehouseYou lose inventory control if you bypass your backend systemDiagram illustrates proper information flowEverything should go through the backend system firstExample: Order placed on Magento and immediately fulfilled by warehouse – separately an order is placed from Amazon/EDI which goes to the backend – the backend system thinks there is enough product but it was just fulfilled by the 3rd party warehouse
  • Transcript

    • 1. eCommerce Integration Mistakes
    • 2. Who we are? Samantha Hornby Marketing Coordinator David Silva Marketing Manager
    • 3. Poll • How many people here work for or own a start-up? • How many companies here use a 3rd party warehouse? • How many years have you been involved with eCommerce? – 1 or less – 2 or 3 – 4 or more
    • 4. “My current order volume is manageable, why do I need to worry about integrating my backend system?” • Increased order volume requires an appropriate back-end system with proper integration • A realistic timeline for getting a new system is not overnight • Realistic timeline = 3 months for backend implementation + time searching
    • 5. “I just need order information pulled down from my eCommerce store” • Orders • Credit card authorization • Customer information: Shipping address, billing info etc. • Inventory availability • Order status • Pricing • Product information: descriptions, images, attribu tes
    • 6. “I can just pass info to my 3rd party warehouse, right?” 3PL Warehouse Back-end Inventory & Accounting System Front-end eCommerce
    • 7. Summary • Be proactive in finding an appropriate system • There’s more to integration than just order info • Your backend system should be the foundation of eCommerce integration – ERP is the relationship – eCommerce is the sex
    • 8. Problems with no integration • Selling an item that you don’t have in stock – Now you have to call the customer and explain the situation • Delay in received product being reflected on the site – Now you have lost sales because they are still “out of stock” • Manually update product information – pricing, descriptions etc. • Maintaining customer information
    • 9. Questions? • Any other integration issues that we haven’t discussed today? • What major changes have seen with eCommerce integration in the last several years?

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