Every event tells a story. Let us tell yours.
Outline <ul><li>Our Team </li></ul><ul><li>Our Approach  </li></ul><ul><li>What We Do </li></ul><ul><li>Our Clients </li><...
The Team <ul><li>Elyssa Thorp, Partner </li></ul><ul><li>Past Firms: </li></ul><ul><ul><li>CitySearch </li></ul></ul><ul><...
The Team <ul><li>Diana Rayzman, Partner </li></ul><ul><li>Past Firms: </li></ul><ul><ul><li>Conde Nast / Vanity Fair </li>...
The Team
Our Approach Marketing Accomplish your business goals Storytelling Do it in a creative and memorable way Efficiency Do mor...
What We Do <ul><li>1. Conceptualization </li></ul><ul><li>Event Concept & Strategy </li></ul><ul><li>Branding  </li></ul><...
What We Do <ul><li>2. Project Management   </li></ul><ul><li>Timelines </li></ul><ul><li>Budget Management </li></ul><ul><...
What We Do <ul><li>3. On-Site Production </li></ul><ul><li>Catering / Beverage </li></ul><ul><li>Audio Visual / Special Ef...
Some of Our Clients…
<ul><li>Event   </li></ul><ul><li>Parc 55 San Francisco Hotel Re-launch </li></ul><ul><li>Client Goals </li></ul><ul><li>R...
<ul><li>“ Room with a View” Marketing Stunt </li></ul><ul><li>To showcase the hotel’s newly redesigned rooms, Delysium bui...
Day 1 : Art in the Parc
<ul><li>To appeal to the artistic and local elite, Delysium curated a modern, fine art exhibit across 3 hotel floors. </li...
Parc 55 : Art in the Parc
Day 2: VIParc
Parc 55: VIParc <ul><li>To appeal to the business and upscale traveler, Delysium produced a VIP evening showcasing the Pre...
Parc 55: VIParc
Day 3: FASHIONably LOUD
Parc 55: Fashionably Loud <ul><li>As a grand finale to the 55 hour party, Delysium produced an epic, high-end fashion show...
Parc 55: Fashionably Loud
Case Study: Parc 55 Results <ul><li>The 55  Hour Party drew 3,000 potential clients, tastemakers and influencers to the ho...
Case Study: Parc 55 Results <ul><li>The 55  Hour Party drew 3,000 potential clients, tastemakers and influencers to the ho...
55 Hour Party - Press Hits Smart Meetings Magazine  7x7 Magazine Los Angeles Confidential Consumer Long Leads San Francisc...
American Zoetrope Building
 916 Kearny Street  •  Suite 601
 San Francisco  •  CA  •  94133 415.732.5757 www.delysium.com ...
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Delysium Events

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Delysium Events

  1. 2. Every event tells a story. Let us tell yours.
  2. 3. Outline <ul><li>Our Team </li></ul><ul><li>Our Approach </li></ul><ul><li>What We Do </li></ul><ul><li>Our Clients </li></ul><ul><li>Case Study </li></ul><ul><li>Contact Us </li></ul>
  3. 4. The Team <ul><li>Elyssa Thorp, Partner </li></ul><ul><li>Past Firms: </li></ul><ul><ul><li>CitySearch </li></ul></ul><ul><ul><li>Miramax / Talk Magazine </li></ul></ul><ul><ul><li>Winslow Events </li></ul></ul><ul><ul><li>Morgans Hotel Group (Clift) </li></ul></ul><ul><li>Past Events: </li></ul><ul><ul><li>Miramax Golden Globe Party </li></ul></ul><ul><ul><li>Miramax Film premieres </li></ul></ul><ul><ul><li>MTV Upfront </li></ul></ul><ul><ul><li>Macy’s Passport </li></ul></ul><ul><ul><li>San Francisco Int’l Film Festival </li></ul></ul><ul><ul><li>Nintendo Wii Fit Launch </li></ul></ul><ul><ul><li>MySpace Ad:Tech Party </li></ul></ul><ul><ul><li>Clift Halloween Party </li></ul></ul>
  4. 5. The Team <ul><li>Diana Rayzman, Partner </li></ul><ul><li>Past Firms: </li></ul><ul><ul><li>Conde Nast / Vanity Fair </li></ul></ul><ul><ul><li>MTV </li></ul></ul><ul><ul><li>Morgans Hotel Group (Clift) </li></ul></ul><ul><li>Past Events: </li></ul><ul><ul><li>Vanity Fair Oscar Party </li></ul></ul><ul><ul><li>White House Press Correspondents Dinner </li></ul></ul><ul><ul><li>Nantucket Film Festival </li></ul></ul><ul><ul><li>Xbox 360 Launch Event </li></ul></ul><ul><ul><li>MTV Video Music Awards </li></ul></ul><ul><ul><li>Activision Guitar Hero Preview </li></ul></ul>
  5. 6. The Team
  6. 7. Our Approach Marketing Accomplish your business goals Storytelling Do it in a creative and memorable way Efficiency Do more for less
  7. 8. What We Do <ul><li>1. Conceptualization </li></ul><ul><li>Event Concept & Strategy </li></ul><ul><li>Branding </li></ul><ul><li>Strategic Partnerships </li></ul><ul><li>Environment Design </li></ul><ul><li>Location Scouting </li></ul><ul><li>Messaging & Invitations </li></ul>
  8. 9. What We Do <ul><li>2. Project Management </li></ul><ul><li>Timelines </li></ul><ul><li>Budget Management </li></ul><ul><li>Floor Plan Design / Renderings </li></ul><ul><li>Vendor Sourcing </li></ul><ul><li>Contract Negotiation </li></ul><ul><li>City Permits </li></ul>
  9. 10. What We Do <ul><li>3. On-Site Production </li></ul><ul><li>Catering / Beverage </li></ul><ul><li>Audio Visual / Special Effects </li></ul><ul><li>Red Carpet / Step & Repeat </li></ul><ul><li>Marketing & Public Relations </li></ul><ul><li>Entertainment </li></ul><ul><li>Guest Lists </li></ul>
  10. 11. Some of Our Clients…
  11. 12. <ul><li>Event </li></ul><ul><li>Parc 55 San Francisco Hotel Re-launch </li></ul><ul><li>Client Goals </li></ul><ul><li>Reintroduce Parc 55 Hotel following a $30M renovation </li></ul><ul><li>Position Parc 55 as a premiere destination for a fresh, hot and connected crowd </li></ul><ul><li>Attract a local, connected and hip crowd as well as potential future clientele </li></ul><ul><li>Maximize flow to showcase various environments throughout the hotel </li></ul><ul><li>Create a truly buzz-worthy event for maximum PR value </li></ul><ul><li>Our Solution </li></ul><ul><li>Delysium developed “The 55 Hour Party” to re-launch Parc 55 </li></ul><ul><li>Dubbed ‘the longest party of the year,’ the 55 hour launch occurred over 3 three days and nights with a variety of events and marketing stunts targeting different members of the design, fashion, art, media, corporate and social communities. </li></ul>Case Study: Parc 55
  12. 13. <ul><li>“ Room with a View” Marketing Stunt </li></ul><ul><li>To showcase the hotel’s newly redesigned rooms, Delysium built an actual replica of a Parc 55 hotel room and displayed it prominently for 55 hours in the middle of downtown’s high traffic Union Square. </li></ul><ul><li>To bring the room the life, actors lived as hotel guests inside the hotel room installation; the actors worked, did yoga, watched TV, enjoyed room service, and slept while on display in front of thousands of potential clients. </li></ul><ul><li>The 55 Hour countdown clock lived inside the room </li></ul>Case Study: Parc 55
  13. 14. Day 1 : Art in the Parc
  14. 15. <ul><li>To appeal to the artistic and local elite, Delysium curated a modern, fine art exhibit across 3 hotel floors. </li></ul><ul><li>Showcased paintings, photography, sculpture and live art provided by SF’s local galleries and artists </li></ul><ul><li>Featured established artists as </li></ul><ul><li>well as up-and-coming Academy </li></ul><ul><li>of Art student prot é g és. </li></ul>Parc 55 : Art in the Parc
  15. 16. Parc 55 : Art in the Parc
  16. 17. Day 2: VIParc
  17. 18. Parc 55: VIParc <ul><li>To appeal to the business and upscale traveler, Delysium produced a VIP evening showcasing the Presidential Suites on the 32 nd floor. </li></ul><ul><li>Each guest room featured a different attraction (game room, relaxation/massage room, cigar rolling room, wine tasting room, scotch room, etc.) to offer a flair for the Parc 55 lifestyle. </li></ul><ul><li>Delysium also built a Sky Bar inspired lounge with cabanas atop the never-before-used-roof of the building for VIP’s to enjoy the spectacular 360 degree views of SF. </li></ul>
  18. 19. Parc 55: VIParc
  19. 20. Day 3: FASHIONably LOUD
  20. 21. Parc 55: Fashionably Loud <ul><li>As a grand finale to the 55 hour party, Delysium produced an epic, high-end fashion show titled “Fashionably Loud.” </li></ul><ul><li>The 30 minute fashion show featured both established and up and coming local SF designers and retailers as well as local performing artists and dancers. </li></ul><ul><li>Immediately after the fashion show, the guests were invited to the after-party to enjoy drinks, food, and dancing in the main adjoining ballroom. </li></ul><ul><li>The event was dubbed a “cant miss it party” and “success on all accounts” by </li></ul><ul><li>the press. </li></ul>
  21. 22. Parc 55: Fashionably Loud
  22. 23. Case Study: Parc 55 Results <ul><li>The 55 Hour Party drew 3,000 potential clients, tastemakers and influencers to the hotel. </li></ul><ul><li>The three-day event and Union Square marketing stunt generated great press from TV, print, radio, and local blogs. </li></ul><ul><li>The event showcased six different hotel settings to maximize flow and exposure to the redesigned hotel. </li></ul><ul><li>The new, fresh Parc 55 brand image was an integral part of all communications and design through the entire event. </li></ul>
  23. 24. Case Study: Parc 55 Results <ul><li>The 55 Hour Party drew 3,000 potential clients, tastemakers and influencers to the hotel. </li></ul><ul><li>The three-day event and Union Square marketing stunt generated great press from TV, print, radio, and local blogs. </li></ul><ul><li>The event showcased six different hotel settings to maximize flow and exposure to the redesigned hotel. </li></ul><ul><li>The new, fresh Parc 55 brand image was an integral part of all communications and design through the entire event. </li></ul>
  24. 25. 55 Hour Party - Press Hits Smart Meetings Magazine 7x7 Magazine Los Angeles Confidential Consumer Long Leads San Francisco Examiner Contra Costa Times (large newspaper in the East Bay suburbs) Tri-Valley Herald Alameda Times Star Marin Independent Journal Oakland Tribune Fremont Argus The Sunday Times (West Contra Costa County) San Francisco Chronicle The Tribune (San Luis Obispo, CA) San Francisco Chronicle San Francisco Chronicle San Francisco Examiner Bay Area Reporter (largest gay newspaper in SF) San Francisco Chronicle Daily Newspapers MEDIA OUTLET SF Gate.com Zvents.com Upcoming.Yahoo.com Going.SF.com Yelp.com USA Today.com SfGate.com ConciergeSolutions-SF.com 7x7.com SFGate.com Curbed SF Curbed SF SF Appeal Examiner.com HDMag.com kgo.com Online KFOG (top-rated radio station) KNTV (NBC affiliate) Broadcast
  25. 26. American Zoetrope Building
 916 Kearny Street • Suite 601
 San Francisco • CA • 94133 415.732.5757 www.delysium.com Diana Rayzman : [email_address] Elyssa Thorp : elyssa@delysium.com San Francisco • Los Angeles • New York • Miami

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