Your API is So 2006 - Dreamforce 2011

Your API is So 2006
Delyn Simons
@delynator, @mashery
#df11
August 2011

7
Accelerating Growth of APIs
Total APIs over time
Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011

APIs since 2006

“Their API is so
2006.”

“Their API is so
awesome.”

Who are developers?
What do they want?
How can you help them get what they want?

Developers are 21st century craftsmen
Photo Credit: flickr.com/tom_w_bn

and women
Photo Credit: © Eric Roth

Developers build stuff
Photo Credit: flickr.com/mashery

Developers solve problems
Photo Credit:
flickr.com/delynator

Developers
tinker and prototype
Photo Credit: flickr.com/techcrunch

Developers
change the game

Developers rely on tools to practice their trade

Who are developers?
What do they want?
How can I help them get what they want?

Tools and terms of service they can rely on

API Integration Pain Survey
Survey conducted by YourTrove, Inc. August 2011

Results Chart by ProgrammableWeb. Survey conducted by YourTrove, Inc. August 2011

Treat your API like a core part of your business
“It’s not what we set out to find, but it deserves to be said again: API providers are doing a horrible job of serving their developers well. This is a huge problem.”
Survey conducted by YourTrove, Inc. August 2011

Who are developers?
What do they want?
How can I help them get what they want?

Tools and terms of service they can rely on

“Their API is so
2006.”

Modern API management trends
Please Drop the SOAP
Chat Less, Do More
Interactive Documentation
Growing of internal and partner API usage
Mainstream API Success

Photo Credit:
flickr.com/delyn

REST vs. SOAP: Simplicity wins again
32
Distribution of API protocols and styles

33
REST vs. SOAP: Simplicity wins
Distribution of API protocols and styles

JSON Rising: 55% of new APIs support JSON
34
Percentage of new APIs with JSON support

20% of new APIs support only JSON
35
Percentage of new APIs with only JSON support

1 in every 5 new APIs: “goodbye XML”
36
Percentage of APIs with XML support

Chat Less, Do More
Mainstream API Success (upside + downside)

Chat Less, Do More with Push Notifications

Chat Less, Do More

Mashery I/O Docs
All methods and parameters clearly displayed
Automatic key/credential retrieval
Ability to make live API calls within documentation
API call, HTTP header and response displayed
Useful for exploring, learning, testing and debugging

Chat Less, Do More

Restructuring for Internal, Partner Growth

Chat Less, Do More

APIs since 2006

Mainstream Success

Mainstream Success – Who’s Next?

Chat Less, Do More

Thank you!Your feedback is a gift.
Delyn Simons
@delynator, @mashery
#df11
August 2011

http://blog.programmableweb.com	1097
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http://www.hanrss.com	5
http://feeds.feedburner.com	4
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https://twitter.com	3
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http://205.164.56.138	2
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Your API is So 2006 - Dreamforce 2011

by Delyn Simons

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