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Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
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Your API is So 2006 - Dreamforce 2011

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Don't expect internal, partner, and open developers to build 2011 apps and integrations with 2006 API formats, chatty protocols and outputs. PuSH! RESTful! JSON! oh my.

Don't expect internal, partner, and open developers to build 2011 apps and integrations with 2006 API formats, chatty protocols and outputs. PuSH! RESTful! JSON! oh my.

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  • ,,
  • [ go over bullets ]Sample calls are no longer static pieces of documentation that can get outdated. With live API calls available within the documentation, you are guaranteed never to have non-functional outdated examples.
  • Transcript

    • 1. Your API is So 2006
      Delyn Simons
      @delynator, @mashery
      #df11
      August 2011
    • 2.
    • 3.
    • 4. <you think?>
    • 5.
    • 6.
    • 7. 7
      Accelerating Growth of APIs
      Total APIs over time
      Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011
    • 8. APIs since 2006
    • 9. “Their API is so
      2006.”
    • 10. “Their API is so
      awesome.”
    • 11.
    • 12. Who are developers?
      What do they want?
      How can you help them get what they want?
    • 13. Developers are 21st century craftsmen
      Photo Credit: flickr.com/tom_w_bn
    • 14. and women
      Photo Credit: © Eric Roth
    • 15. Developers build stuff
      Photo Credit: flickr.com/mashery
    • 16. Developers solve problems
      Photo Credit:
      flickr.com/delynator
    • 17. Developers
      tinker and prototype
      Photo Credit: flickr.com/techcrunch
    • 18. Developers
      change the game
    • 19. Developers rely on tools to practice their trade
      Photo Credit: © Eric Roth
    • 20.
    • 21. Who are developers?
      What do they want?
      How can I help them get what they want?
    • 22. Tools and terms of service they can rely on
      Photo Credit: © Eric Roth
    • 23. API Integration Pain Survey
      Survey conducted by YourTrove, Inc. August 2011
    • 24. Results Chart by ProgrammableWeb. Survey conducted by YourTrove, Inc. August 2011
    • 25. Treat your API like a core part of your business
      “It’s not what we set out to find, but it deserves to be said again: API providers are doing a horrible job of serving their developers well. This is a huge problem.”
      Survey conducted by YourTrove, Inc. August 2011
    • 26. Who are developers?
      What do they want?
      How can I help them get what they want?
    • 27. Tools and terms of service they can rely on
      Photo Credit: © Eric Roth
    • 28. “Their API is so
      2006.”
    • 29. Modern API management trends
      Please Drop the SOAP
      Chat Less, Do More
      Interactive Documentation
      Growing of internal and partner API usage
      Mainstream API Success
    • 30.
    • 31. Photo Credit:
      flickr.com/delyn
    • 32. REST vs. SOAP: Simplicity wins again
      32
      Distribution of API protocols and styles
      Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011
    • 33. 33
      REST vs. SOAP: Simplicity wins
      Distribution of API protocols and styles
      Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011
    • 34. JSON Rising: 55% of new APIs support JSON
      34
      Percentage of new APIs with JSON support
      Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011
    • 35. 20% of new APIs support only JSON
      35
      Percentage of new APIs with only JSON support
      Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011
    • 36. 1 in every 5 new APIs: “goodbye XML”
      36
      Percentage of APIs with XML support
      Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011
    • 37. Modern API management trends
      Please Drop the SOAP
      Chat Less, Do More
      Interactive Documentation
      Growing of internal and partner API usage
      Mainstream API Success (upside + downside)
    • 38. Chat Less, Do More with Push Notifications
    • 39.
    • 40.
    • 41. Modern API management trends
      Please Drop the SOAP
      Chat Less, Do More
      Interactive Documentation
      Growing of internal and partner API usage
      Mainstream API Success (upside + downside)
    • 42. Mashery I/O Docs
      Interactive Documentation
      • All methods and parameters clearly displayed
      • 43. Automatic key/credential retrieval
      • 44. Ability to make live API calls within documentation
      • 45. API call, HTTP header and response displayed
      • 46. Useful for exploring, learning, testing and debugging
    • 47.
    • 48. Modern API management trends
      Please Drop the SOAP
      Chat Less, Do More
      Interactive Documentation
      Growing of internal and partner API usage
      Mainstream API Success (upside + downside)
    • 49. Restructuring for Internal, Partner Growth
    • 50. Modern API management trends
      Please Drop the SOAP
      Chat Less, Do More
      Interactive Documentation
      Growing of internal and partner API usage
      Mainstream API Success
    • 51. APIs since 2006
    • 52. Mainstream Success
    • 53. Mainstream Success – Who’s Next?
    • 54. Modern API management trends
      Please Drop the SOAP
      Chat Less, Do More
      Interactive Documentation
      Growing of internal and partner API usage
      Mainstream API Success
    • 55. Thank you!Your feedback is a gift.
      Delyn Simons
      @delynator, @mashery
      #df11
      August 2011

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