SVPMA API Panel | April 2013

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APIs: Opening up Business and Providing Avenues for Growth. Panel Discussion at the monthly Silicon Valley Product Management Association meetup in Santa Clara, CA on Wednesday, April 3, 2013. Panelists: Delyn Simons, Mashery, Daniel Jacobson, Netflix, DeVaris Brown, ZenDesk, Rich Manalan, Atlassian, Sam Ramji, Apigee

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  • Biggest mistake I've made building products with APIs.Biggest surprise to Product Managers working with APIs for the first time.How APIs can accelerate your internal product roadmap.Partner management and Biz Dev 2.0: can APIs help?Product development efficiencies in mobile and connected devices.Best practices in API documentation
  • SVPMA API Panel | April 2013

    1. 1. APIs: Opening up Business and Providing Avenues for Growth Delyn Simons @delynator, @mashery #svpma API panel April 2013
    2. 2. Mainstreaming of APIs
    3. 3. Open APIs: Accelerating Growth 4 monthsProgrammableWeb API directory8000 APIs and counting 6 months 9 months 18 months 8 years Total APIs Over Time
    4. 4. 1. Consumerization of IT
    5. 5. Corporate IT Consumerized IT Controlled Connected Secure Open Process FastEfficient for Systems Efficient for Users
    6. 6. 2. From Products to Platforms
    7. 7. Product Think Platform ThinkDevice-centric Services-centric OS Cloud Hardware Content Download Stream Wired Magazine, Dec 2011
    8. 8. 3. Developers in the Driver’s Seat Photo Credit: flickr.com/techcrunch
    9. 9. Developerschange the game
    10. 10. Ecosystem includes “Dark APIs”
    11. 11. Credit: John Musser, ProgrammableWeb, July 2012
    12. 12. REST vs. SOAP: Simplicity wins Distribution of API protocols and styles Based on directory of 5,100 APIs listed at ProgrammableWeb, February 201212
    13. 13. Credit: John Musser, ProgrammableWeb, July 2012
    14. 14. Over 60% of new APIs support JSON Percentage of new APIs with only JSON support Based on directory of 5,100 APIs listed at ProgrammableWeb, February 201214
    15. 15. #SVPMA API Panel@daniel_jacobson, @netflixapi@sramji, @apigee@rmanalan, @atlassian@devarispbrown, @zendeskdevteammoderator: @delynator, @mashery- Finding the Right Audience for your API- REST vs the rest: are all APIs destined to be remote?- Accelerate your internal product roadmap with APIs- Unlocking partner management and Biz Dev 2.0 with APIs- Monetizing APIs ... who does that?- Growth hacking/attracting developers to your ecosystem

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