Think like a Platform - EDC 2012

1,385
-1

Published on

Architecting your platform to meet 2012 mobile and web development standards is one of the best ways you can to enable your company to meet the demands of today's competitive markets. Building product in a platform way also helps your business prepare for disruptive forces that you cannot possibly predict.

Published in: Technology, Spiritual

Think like a Platform - EDC 2012

  1. 1. Platform is the New Product Delyn Simons @delynator, @mashery #edc2012drc March 2012
  2. 2. Web 1.0screen-scrapingpersonal websites directories stickiness publishing O’Reilly.com, Sept 2005
  3. 3. Web 1.0 Web 2.0screen-scraping APIspersonal websites blogging directories tagging stickiness syndication publishing participation O’Reilly.com, Sept 2005
  4. 4. Web 1.0 Web 2.0screen-scraping APIspersonal websites blogging directories tagging stickiness syndication publishing participation O’Reilly.com, Sept 2005
  5. 5. Accelerating Growth of APIs Based on directory of 3,900 web APIs listed at ProgrammableWeb, October 20118
  6. 6. APIs since 2006
  7. 7. “Think like a Platform.”
  8. 8. Developers change the game
  9. 9. Developers are 21st century craftsmen Photo Credit: flickr.com/tom_w_bn
  10. 10. Developers build stuffPhoto Credit:flickr.com/mashery
  11. 11. Developers solve problemsPhoto Credit:flickr.com/delynator
  12. 12. Developerstinker and prototype Photo Credit: flickr.com/techcrunch
  13. 13. Your API Ecosystem
  14. 14. Developer Marketing? Try Solving Pain. API Survey conducted by YourTrove, Inc. August 2011
  15. 15. “Think like a Platform.”
  16. 16. Product Think Platform ThinkDevice-centric Services-centric OS Cloud Hardware Content Download Stream Wired Magazine, Dec 2011
  17. 17. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
  18. 18. Photo Credit:flickr.com/delyn
  19. 19. REST vs. SOAP: Simplicity wins again Distribution of API protocols and styles Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 201123
  20. 20. REST vs. SOAP: Simplicity wins Distribution of API protocols and styles Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 201124
  21. 21. JSON Rising: 55% of new APIs support JSON Percentage of new APIs with JSON support Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 201125
  22. 22. 20% of new APIs support only JSON Percentage of new APIs with only JSON support Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 201126
  23. 23. 1 in every 5 new APIs: “goodbye XML” Percentage of APIs with XML support Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 201127
  24. 24. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
  25. 25. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
  26. 26. Five Things Developers Hate about Your API• Restrictive Terms of Service• Unsupported Docs/Code Samples• 5 minutes < first API call• NOT Your Outsourced QA team• Deprecate with little/no notice
  27. 27. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
  28. 28. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
  29. 29. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
  30. 30. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
  31. 31. Platforms and Pivots
  32. 32. Platforms and Partners
  33. 33. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
  34. 34. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
  35. 35. Disruption happens.
  36. 36. At Comcast, it used to take 6 to 8 months to share resources to make great digital experiences. Now? 30 minutes. New apps with CodeBig 3,600+ affiliatesadvanced viewing integration platform features TV programs movies subscriber info channel info listings cable box info “With Mashery, we can scale.” Agustin Schapira, Principal Architect, Comcast
  37. 37. USA TODAY deployed #1 iPad, Kindle Fire news apps and get on multiple platforms, millions of devices. Scaling partnerships is faster and easierMobile apps on millions • 700+ distribution of devices partners • 15 private APIs • Partner on-boarding from months to minutes new articles census data photos movie reviews Engagement of public book lists developers sports salaries • 9 public APIs • Commercial use OK • Hackathons “Our API is a platform for being wherever customers want our content.” Erik Bursch, Director of Operations, Content Systems, USA TODAY
  38. 38. Best Buy’s API saves millions of dollars in development. 100s of affiliate partners New web features &mobile apps product info commerce store info store inventory reviews timely offers mobile upgrade “The API saved us over $1.5 million and many months when deploying new features and partnerships.” Kumar Kandaswamy, Sr Director, Emerging Platforms, Best Buy
  39. 39. Think like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
  40. 40. Think like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
  41. 41. Thank you!Your feedback is a gift. Delyn Simons @delynator, @mashery #edc2012drc March 2012

×