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Think like a Platform - EDC 2012
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Think like a Platform - EDC 2012

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Architecting your platform to meet 2012 mobile and web development standards is one of the best ways you can to enable your company to meet the demands of today's competitive markets. Building product …

Architecting your platform to meet 2012 mobile and web development standards is one of the best ways you can to enable your company to meet the demands of today's competitive markets. Building product in a platform way also helps your business prepare for disruptive forces that you cannot possibly predict.

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    • 1. Platform is the New Product Delyn Simons @delynator, @mashery #edc2012drc March 2012
    • 2. Web 1.0screen-scrapingpersonal websites directories stickiness publishing O’Reilly.com, Sept 2005
    • 3. Web 1.0 Web 2.0screen-scraping APIspersonal websites blogging directories tagging stickiness syndication publishing participation O’Reilly.com, Sept 2005
    • 4. Web 1.0 Web 2.0screen-scraping APIspersonal websites blogging directories tagging stickiness syndication publishing participation O’Reilly.com, Sept 2005
    • 5. Accelerating Growth of APIs Based on directory of 3,900 web APIs listed at ProgrammableWeb, October 20118
    • 6. APIs since 2006
    • 7. “Think like a Platform.”
    • 8. Developers change the game
    • 9. Developers are 21st century craftsmen Photo Credit: flickr.com/tom_w_bn
    • 10. Developers build stuffPhoto Credit:flickr.com/mashery
    • 11. Developers solve problemsPhoto Credit:flickr.com/delynator
    • 12. Developerstinker and prototype Photo Credit: flickr.com/techcrunch
    • 13. Your API Ecosystem
    • 14. Developer Marketing? Try Solving Pain. API Survey conducted by YourTrove, Inc. August 2011
    • 15. “Think like a Platform.”
    • 16. Product Think Platform ThinkDevice-centric Services-centric OS Cloud Hardware Content Download Stream Wired Magazine, Dec 2011
    • 17. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
    • 18. Photo Credit:flickr.com/delyn
    • 19. REST vs. SOAP: Simplicity wins again Distribution of API protocols and styles Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 201123
    • 20. REST vs. SOAP: Simplicity wins Distribution of API protocols and styles Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 201124
    • 21. JSON Rising: 55% of new APIs support JSON Percentage of new APIs with JSON support Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 201125
    • 22. 20% of new APIs support only JSON Percentage of new APIs with only JSON support Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 201126
    • 23. 1 in every 5 new APIs: “goodbye XML” Percentage of APIs with XML support Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 201127
    • 24. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
    • 25. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
    • 26. Five Things Developers Hate about Your API• Restrictive Terms of Service• Unsupported Docs/Code Samples• 5 minutes < first API call• NOT Your Outsourced QA team• Deprecate with little/no notice
    • 27. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
    • 28. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
    • 29. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
    • 30. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
    • 31. Platforms and Pivots
    • 32. Platforms and Partners
    • 33. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
    • 34. Think Like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
    • 35. Disruption happens.
    • 36. At Comcast, it used to take 6 to 8 months to share resources to make great digital experiences. Now? 30 minutes. New apps with CodeBig 3,600+ affiliatesadvanced viewing integration platform features TV programs movies subscriber info channel info listings cable box info “With Mashery, we can scale.” Agustin Schapira, Principal Architect, Comcast
    • 37. USA TODAY deployed #1 iPad, Kindle Fire news apps and get on multiple platforms, millions of devices. Scaling partnerships is faster and easierMobile apps on millions • 700+ distribution of devices partners • 15 private APIs • Partner on-boarding from months to minutes new articles census data photos movie reviews Engagement of public book lists developers sports salaries • 9 public APIs • Commercial use OK • Hackathons “Our API is a platform for being wherever customers want our content.” Erik Bursch, Director of Operations, Content Systems, USA TODAY
    • 38. Best Buy’s API saves millions of dollars in development. 100s of affiliate partners New web features &mobile apps product info commerce store info store inventory reviews timely offers mobile upgrade “The API saved us over $1.5 million and many months when deploying new features and partnerships.” Kumar Kandaswamy, Sr Director, Emerging Platforms, Best Buy
    • 39. Think like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
    • 40. Think like a Platform1. Please Drop the SOAP2. Sell Aspirin, Not Vitamins3. Interactive Documentation4. Drink your own Champagne5. Prepare for disruption
    • 41. Thank you!Your feedback is a gift. Delyn Simons @delynator, @mashery #edc2012drc March 2012