0
facebook.com/delviniainteractive<br />twitter.com/delvinia<br />linkedin.com/company/delvinia-interactive<br />Good aftern...
Your hosts today!<br />Randy Matheson<br />Director, Emerging Media<br />Amy Sullivan<br />VP, Customer Insight<br />Steve...
Creating experiences that enrich people’s lives.<br />Give us your opinions, we’ll give you rewards! <br />
ABOUT DELVINIA<br />Our Capabilities<br />Planning & Road Map<br />Competitive Landscape<br />Heuristic Reviews<br />STRAT...
ABOUT DELVINIA<br />Our Experience<br />
ABOUT DELVINIA<br />Thought Leadership<br />Insights for your business.<br />GROW<br />Sharing with our clients & partners...
 Webinars
 Sessions</li></ul>LEARN<br />Studying digital behaviour and reporting the results.<br /><ul><li> Publishing reports & whi...
  Weekly Polls</li></ul>PLAY<br />Experiment, prototype and play with new digital technologies.<br /><ul><li> Touch Screens
 Mobile
 Social Media</li></li></ul><li>Insights for your business.<br />
In a world with so many available options, what should retailers and brands be doing to <br />court the new consumer?<br />
“75% of Canadians have made a <br />purchase online in the last 2 months.”<br />Source: AskingCanadians.com<br />
“Over half of Canadian online shoppers <br />own a smartphone.” <br />Source: AskingCanadians.com<br />
“1 in 5 Canadian smartphone owners <br />search for product recommendations <br />while shopping.”<br />Source: AskingCana...
“63%of Canadians have updated their <br />status on a social network.” <br />Source: AskingCanadians.com<br />
SOCIAL SHOPPER<br />Current Trends<br />Don’t paint all consumers with the same brush<br />SOCIAL<br />Technology as a lif...
SOCIAL SHOPPER<br />Current Trends<br />Digital dominates pre-purchase research<br />Which environment do you typically fi...
SOCIAL SHOPPER<br />Current Trends<br />Product category influences pre-purchase behaviour<br />Most Useful Channel for Pr...
SOCIAL SHOPPER<br />Current Trends<br />Consumer reviews are second only to price in importance<br />65% <br />of Canadian...
SOCIAL SHOPPER<br />Current Trends<br />Social also features in mobile shopping for some consumers<br />Activities complet...
SOCIAL SHOPPER<br />Current Trends<br />Mobile is increasingly integral to the shopping experience <br />40%<br />of  smar...
SOCIAL SHOPPER<br />Current Trends<br />Summary of Preferred Digital Channels<br />The Web <br />Locating a store (58%), R...
SOCIAL SHOPPER<br />Current Trends<br />Summary of Findings<br />Collaborate<br />Retailers and brands need to work closer...
THE SOCIAL SHOPPER<br />What are the Implications?<br />
SOCIAL SHOPPER<br />Implications<br />More Informed Consumers<br />Social Shopper is more cautious<br />Relies on various ...
SOCIAL SHOPPER<br />Implications<br />Empowered Consumers<br />Speed of access<br />Have instant access to information, ex...
SOCIAL SHOPPER<br />Implications<br />Co-Creating Value<br />The Social Shopper Wants to Contribute.<br />Social Shoppers ...
THE SOCIAL SHOPPER<br />What’s nexting?<br />
SOCIAL SHOPPER<br />What’s nexting?<br />22%<br />7.6%<br />12%<br />The Digital Wallet<br />The Digital Wallet is real, i...
Does the experience validate and <br />reward my customer?<br />
Upcoming SlideShare
Loading in...5
×

The Social Shopper: A Lens into the Future of Retail Experiences

1,692

Published on

The Internet and social media have created a landscape where consumers are a more significant force than ever before. And, digitally-savvy shoppers are leading the way. Our study around consumer use of digital technology—conducted through AskingCanadians™ — reveals that digital experiences are not only a key component in the purchase process; but digitally-inclined shoppers are fast becoming the consumers of the future.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,692
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
71
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "The Social Shopper: A Lens into the Future of Retail Experiences"

  1. 1. facebook.com/delviniainteractive<br />twitter.com/delvinia<br />linkedin.com/company/delvinia-interactive<br />Good afternoon!<br />Insights for your business.<br />
  2. 2. Your hosts today!<br />Randy Matheson<br />Director, Emerging Media<br />Amy Sullivan<br />VP, Customer Insight<br />Steve Mast<br />President<br />Insights for your business.<br />
  3. 3. Creating experiences that enrich people’s lives.<br />Give us your opinions, we’ll give you rewards! <br />
  4. 4. ABOUT DELVINIA<br />Our Capabilities<br />Planning & Road Map<br />Competitive Landscape<br />Heuristic Reviews<br />STRATEGY <br />New Business Models<br />KPI Identification & Measurement<br />Technical Planning<br />Platform Identification<br />Web Analytics<br />Market Research<br />User / Usability Testing<br />INSIGHT<br />Competitor Analysis<br />Social Monitoring<br />Persona/Profile<br />User Experience<br />Interaction Design<br />Creative Design <br /> & Development<br />Search Optimization<br />DESIGN<br />Websites & Intranets<br />Mobile & Tablet<br />Social Media <br />Communities<br />Email/eCRM<br />Digital Strategy & Customer Experience Design Firm.<br />
  5. 5. ABOUT DELVINIA<br />Our Experience<br />
  6. 6. ABOUT DELVINIA<br />Thought Leadership<br />Insights for your business.<br />GROW<br />Sharing with our clients & partners our learning's.<br /><ul><li>Seminars
  7. 7. Webinars
  8. 8. Sessions</li></ul>LEARN<br />Studying digital behaviour and reporting the results.<br /><ul><li> Publishing reports & whitepapers  
  9. 9. Weekly Polls</li></ul>PLAY<br />Experiment, prototype and play with new digital technologies.<br /><ul><li> Touch Screens
  10. 10. Mobile
  11. 11. Social Media</li></li></ul><li>Insights for your business.<br />
  12. 12. In a world with so many available options, what should retailers and brands be doing to <br />court the new consumer?<br />
  13. 13. “75% of Canadians have made a <br />purchase online in the last 2 months.”<br />Source: AskingCanadians.com<br />
  14. 14. “Over half of Canadian online shoppers <br />own a smartphone.” <br />Source: AskingCanadians.com<br />
  15. 15. “1 in 5 Canadian smartphone owners <br />search for product recommendations <br />while shopping.”<br />Source: AskingCanadians.com<br />
  16. 16. “63%of Canadians have updated their <br />status on a social network.” <br />Source: AskingCanadians.com<br />
  17. 17. SOCIAL SHOPPER<br />Current Trends<br />Don’t paint all consumers with the same brush<br />SOCIAL<br />Technology as a lifeline to friends and family and the digital universe at large.<br />TIME-STARVED<br />Technology as a means to stay organized, a means to an end.<br />
  18. 18. SOCIAL SHOPPER<br />Current Trends<br />Digital dominates pre-purchase research<br />Which environment do you typically find most useful for completing each of the following activities?<br />Base: Have purchased in the last 6 months, N=500<br />
  19. 19. SOCIAL SHOPPER<br />Current Trends<br />Product category influences pre-purchase behaviour<br />Most Useful Channel for Pre-Purchase Research by Product Category<br />Home Electronics<br />& Computers<br />Media<br />Kid or <br />Baby Prods<br />Appliances/<br />Furniture<br />Home<br />Decor <br />Health/<br />Nutrition <br />Pet <br />Products <br />Beauty &<br />Cosmetics <br />Groceries <br />Clothing <br />Base: Have purchased in the last 6 months, N=500<br />
  20. 20. SOCIAL SHOPPER<br />Current Trends<br />Consumer reviews are second only to price in importance<br />65% <br />of Canadians look for consumer reviews and recommendations when researching products online.<br />Source: MIT SixthSense<br />
  21. 21. SOCIAL SHOPPER<br />Current Trends<br />Social also features in mobile shopping for some consumers<br />Activities completed online, via smartphone, while shopping<br />
  22. 22. SOCIAL SHOPPER<br />Current Trends<br />Mobile is increasingly integral to the shopping experience <br />40%<br />of smartphoneowners have used their phone in the process of <br />shopping.<br />
  23. 23. SOCIAL SHOPPER<br />Current Trends<br />Summary of Preferred Digital Channels<br />The Web <br />Locating a store (58%), Review ratings & recommendations (56%), Search for promotions <br />& deals (53%), Comparing prices (51%)<br />Mobile<br />Taking pictures of product while in the store (32%), Locating a store (26%), Comparing prices (23%), Looking up product reviews in the store (19%)<br />In-store<br />Purchasing (83%), Determining if a product is in stock (45%), Comparing prices (42%)<br />Mobile<br />The Web<br />In-store<br />
  24. 24. SOCIAL SHOPPER<br />Current Trends<br />Summary of Findings<br />Collaborate<br />Retailers and brands need to work closer then ever before to meet the needs and demands of the new consumer.<br />Participate<br />The new digitally connected consumer wants to influence the in-store experiences and the products they buy.<br />Anticipate<br />The social shopper of today lets us peer into the future of retail experiences.<br />New <br />Consumer<br />Retailers<br />Brands<br />
  25. 25. THE SOCIAL SHOPPER<br />What are the Implications?<br />
  26. 26. SOCIAL SHOPPER<br />Implications<br />More Informed Consumers<br />Social Shopper is more cautious<br />Relies on various touch points and points-of-view throughout the decision process.<br />Use retail to activate, or validate decisions, rather than exploring options.<br />Retailers need to focus on servicing clients rather than selling to them & leverage technology to continue the dialogue.<br />
  27. 27. SOCIAL SHOPPER<br />Implications<br />Empowered Consumers<br />Speed of access<br />Have instant access to information, experts and peers to assist in decision-making.<br />Ability to compare rates, features & benefits at location.<br />Empowered consumers require empowered employees. Leverage technology to facilitate dialogue and decision-making. <br />
  28. 28. SOCIAL SHOPPER<br />Implications<br />Co-Creating Value<br />The Social Shopper Wants to Contribute.<br />Social Shoppers feel more empowered and want to participate in service and product innovation. <br />These prosumer’s have influence and a point-of-view they want to share. <br />Leverage digital and social as another mechanism to bring the consumer into the decision-making process.<br />
  29. 29. THE SOCIAL SHOPPER<br />What’s nexting?<br />
  30. 30. SOCIAL SHOPPER<br />What’s nexting?<br />22%<br />7.6%<br />12%<br />The Digital Wallet<br />The Digital Wallet is real, its on your mobile device and its adoption will arrive faster than I think anyone realizes.<br />Check-in for Rewards<br />Customers receive points and rewards for sharing locations as well as the personal choices we make as we shop.<br />2D Codes Everywhere<br />2D codes will provide the first opportunity for the customer to connect the real world via mobile to online content.<br />
  31. 31. Does the experience validate and <br />reward my customer?<br />
  32. 32. ~ Thank-you ~<br />MOBILE<br />dig.delvinia.com<br /><ul><li> Request a copy 
  33. 33. Read about key findings</li></ul>WEB<br />www.delvinia.com/digreport<br /><ul><li> Download a free copy
  34. 34. Get additional information
  35. 35. Read expert POV</li></ul>Download a free copy of the report. <br />Give us a call @ 416.364.1455 or <br />email Steve @ smast@delvinia.com<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×