facebook.com/delviniainteractive                                                  facebook com/delviniainteractive        ...
Your hosts today!                                                                                                         ...
Creating experiences that    Give us your opinions, we’ll                                             enrich people’s live...
ABOUT DELVINIA                                                                                                Our Capabili...
ABOUT DELVINIA                                                                                                            ...
ABOUT DELVINIA                                                                                                            ...
ABOUT DELVINIA                                                                    Our Capabilities                        ...
ABOUT DELVINIA                                         Our Experience370 King Street West, 5th Floor, Box 4Toronto, Ontari...
ABOUT DELVINIA                                                                                  Thought Leadership        ...
Insights for your business.370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
How are Canadians using mobile?                                                               g                           ...
Motorolas DynaTAC 8000x was                                         the first commercial cell phone                       ...
“More users will connect to the Internet via mobile devices than PC’s within 5 years.”                     PC s           ...
1 in 2 Canadians find technology helps themincrease flexibility between work and home                                     ...
1 in 2 Canadians are willing to pay more for      technologies that save them time.                                       ...
1 in 5 lament that technology can                 interfere with their personal lives.                                    ...
MANAGING THE HYPE                                                   Mobile Trends Ownership of on-demand technologies is g...
MANAGING THE HYPE                                                                         Mobile TrendsMore mobile entrant...
MANAGING THE HYPE                                                                                                         ...
MANAGING THE HYPE   % Perform Activities on Mobile Phone                                     Mobile Trends                ...
87% Ability to use multipleapplications at the same   time is important370 King Street West, 5th Floor, Box 4Toronto, Onta...
MANAGING THE HYPEMOBILE MARKETING RECEPTIVITY                                                       Mobile Trends12%      ...
MANAGING THE HYPE                                                                                            Mobile Trends...
Over 1 and 5 Canadians said they would be      interested in using QR codes.                                          Sour...
MANAGING THE HYPE                                                                         QR Codes                        ...
12% of Canadians have heard                                   of Foursquare.                                         Sourc...
MANAGING THE HYPE                                         Mobile RewardsMicrosoft | No Friend Left Behind370 King Street W...
Over half of Canadian online shoppers              own a smartphone.                                         Source: Askin...
MANAGING THE HYPE                                                         Mobile ShoppingManulife | Mobile Travel Ads     ...
“It’s time for organizations to understand how to fully leveragethe mobile channel and optimize a user-centered approach t...
MANAGING THE HYPE                                          Managing Mobile                                          Who is...
MANAGING THE HYPE                                                               Managing Mobile        Keep the total cust...
MANAGING THE HYPE                                                               Managing Mobile        Keep the total cust...
MANAGING THE HYPE                                                               Managing Mobile        Keep the total cust...
MANAGING THE HYPE                                               Managing Mobile                Keep the total customer exp...
~ Thank-you ~           WEB                                       MOBILE                  www.delvinia.com/digreport      ...
facebook.com/delviniainteractive                                                  facebook com/delviniainteractive        ...
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Reality of Mobile in Canada - March 2011

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Reality of Mobile in Canada - March 2011

  1. 1. facebook.com/delviniainteractive facebook com/delviniainteractive Good afternoon! twitter.com/delvinia linkedin.com/company/delvinia-interactive Insights for your business.370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  2. 2. Your hosts today! Director, Emerging Media eson ght Randy Mathe Amy Sullivan n VP, Customer Insig g Steve Mast President R A S D V Insights for your business.370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  3. 3. Creating experiences that Give us your opinions, we’ll enrich people’s lives. give you rewards!370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  4. 4. ABOUT DELVINIA Our Capabilities Customer Experience Design insights & analytics Tools Services Delvinia Digital MOSAIC Qualitative Research Delvinia Digital Canadians Quantitative Research SAS Capabilities Online Panel Management Web Analytics Social Media Monitoring370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  5. 5. ABOUT DELVINIA Our Capabilities Digital Strategy Customer Experience Design Insights & analytics Tools Services Customer Delvinia Digital MOSAIC Qualitative Research Insight Delvinia Digital Canadians Quantitative Research SAS Capabilities Online Panel Management Web Analytics Social Media Monitoring Digital Business Landscape Context370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  6. 6. ABOUT DELVINIA Our Capabilities Digital Strategy Customer Experience Design PROTOTYPE VALIDATION OPTIMIZATION Customer Insight DISCOVERY DESIGN DEVELOPMENT DEPLOY Digital Business Landscape Context PROTOTYPE VALIDATION OPTIMIZATION370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  7. 7. ABOUT DELVINIA Our Capabilities A Digital Strategy & Customer Experience Design Firm.370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  8. 8. ABOUT DELVINIA Our Experience370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  9. 9. ABOUT DELVINIA Thought Leadership Insights for your business. PLAY LEARN GROW Experiment, prototype and play with Studying digital behaviour and Sharing with our clients & partners new digital technologies. reporting the results. our learnings. • Touch Screens • Publishing reports & • Seminars • Mobile whitepapers • Webinars • Social Media • Weekly Polls •SSessions i370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  10. 10. Insights for your business.370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  11. 11. How are Canadians using mobile? g What are the BIG mobile trends? Any tips on managing mobile?370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  12. 12. Motorolas DynaTAC 8000x was the first commercial cell phone and cost $3,995 in 1973.370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  13. 13. “More users will connect to the Internet via mobile devices than PC’s within 5 years.” PC s years Source: Morgan Stanley, 2009 370 King Street West, 5th Floor, Box 4 Toronto, Ontario M5V 1J9
  14. 14. 1 in 2 Canadians find technology helps themincrease flexibility between work and home home. Source: Asking Canadians, 2011 370 King Street West, 5th Floor, Box 4 Toronto, Ontario M5V 1J9
  15. 15. 1 in 2 Canadians are willing to pay more for technologies that save them time. Source: Asking Canadians, 2011 370 King Street West, 5th Floor, Box 4 Toronto, Ontario M5V 1J9
  16. 16. 1 in 5 lament that technology can interfere with their personal lives. Source: Asking Canadians, 2011370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  17. 17. MANAGING THE HYPE Mobile Trends Ownership of on-demand technologies is growing. +16% +59% - 6%370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  18. 18. MANAGING THE HYPE Mobile TrendsMore mobile entrants. 6% ownership 5% ownership 13% intend to 17% intend to p purchase p purchase 23% ownership 3% intend to purchase370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  19. 19. MANAGING THE HYPE Mobile Trends CTION CLINE OWTH URITY MATU INTRODUC DEC GRO ost”) Unprecedented U d t d% loyal (“wou miss mo levels of loyalty for new mobile uld entrants. % own technology 370 King Street West, 5th Floor, Box 4 Toronto, Ontario M5V 1J9
  20. 20. MANAGING THE HYPE % Perform Activities on Mobile Phone Mobile Trends Phone calls 99% Text messaging 71% Camera use 69% Clock / Alarm 62% Calendar / Agenda / Organizer / Calculator 57% Email 41% Web browsing / Search 40% Picture / Video messaging 34% Instant Messaging / Blackberry Messenger 31% Playing games 31% GPS / mapping services i i 26% MP3’s / music / videos 26% Facebook mobile 23% Downloading (ringtones, games, etc) 19% Subscriptions/Alerts 18% Contests, Promotions 16% Voting, Polling, Taking surveys 13% Purchasing products 13% Twitter mobile 9% LinkedIn mobile 8% 2009 2010 growth370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  21. 21. 87% Ability to use multipleapplications at the same time is important370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  22. 22. MANAGING THE HYPEMOBILE MARKETING RECEPTIVITY Mobile Trends12% Relevant marketing messages9% Marketing messages based on demos25% Would text a keyword to a company to receive a coupon in exchange30%370 King Street West, 5th Floor, Box 4Toronto, Ontario Open to receiving product or service coupons based on their demosM5V 1J9
  23. 23. MANAGING THE HYPE Mobile Trends 2D Codes Everywhere Check-in for Rewards Mobile Shopping 2D codes will provide the first Customers receive points and The Digital Wallet is real, its on opportunity for the customer to rewards for sharing locations as your mobile device and its connect the real world via mobile to well as the personal choices we adoption will arrive faster than I online content. make as we shop. think anyone realizes.370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  24. 24. Over 1 and 5 Canadians said they would be interested in using QR codes. Source: AskingCanadians, 2010 370 King Street West, 5th Floor, Box 4 Toronto, Ontario M5V 1J9
  25. 25. MANAGING THE HYPE QR Codes 4% Yes/Maybe “Is this one of those psychology tests? I see a lizard staring at me!” 35% Yes/Maybe370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  26. 26. 12% of Canadians have heard of Foursquare. Source: AskingCanadians, 2010370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  27. 27. MANAGING THE HYPE Mobile RewardsMicrosoft | No Friend Left Behind370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  28. 28. Over half of Canadian online shoppers own a smartphone. Source: AskingCanadians, 2010370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  29. 29. MANAGING THE HYPE Mobile ShoppingManulife | Mobile Travel Ads Over 1 and 4 Canadians ‘like’ the idea of receiving product advertisements via their mobile. Source: Asking Canadians,, 2010 g Location-based capabilities Click-to-call Just in time sales370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  30. 30. “It’s time for organizations to understand how to fully leveragethe mobile channel and optimize a user-centered approach to drive adoption, as well as reinforce and drive brand loyalty.”370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  31. 31. MANAGING THE HYPE Managing Mobile Who is Wh i YOUR customer?370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  32. 32. MANAGING THE HYPE Managing Mobile Keep the total customer experience top of mind p p p Understand your customers mobile & digital behaviour Personal nature of mobile devices Consider the environment & context Provide value & reward your customers Value = Deeper engagement Think ‘Marketing’ as a ‘Service’ Education, Promotion & Distribution Don’t assume the customer understands Treat your mobile programs like a product Use all your marketing vehicles370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  33. 33. MANAGING THE HYPE Managing Mobile Keep the total customer experience top of mind p p p Understand your customers mobile & digital behaviour Personal nature of mobile devices Consider the environment & context Provide value & reward your customers Value = Deeper engagement Think ‘Marketing’ as a ‘Service’ Education, Education Promotion & Distribution Don’t assume the customer understands Treat your mobile programs like a product Use all your marketing vehicles370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  34. 34. MANAGING THE HYPE Managing Mobile Keep the total customer experience top of mind p p p Understand your customers mobile & digital behaviour Personal nature of mobile devices Consider the environment & context Provide value & reward your customers Value = Deeper engagement Think ‘Marketing’ as a ‘Service’ Education, Education Promotion & Distribution Don’t assume the customer understands Treat your mobile programs like a product Use all your marketing vehicles370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  35. 35. MANAGING THE HYPE Managing Mobile Keep the total customer experience top of mind Provide value & reward your customers Education, Promotion & Distribution370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  36. 36. ~ Thank-you ~ WEB MOBILE www.delvinia.com/digreport dig.delvinia.com • Download a free copy • Request a copy • Get additional information • Read about key findings • Read expert POV Download a free copy of the report. Give Gi us a call @ 416 364 1455 or ll 416.364.1455 email Steve @ smast@delvinia.com370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  37. 37. facebook.com/delviniainteractive facebook com/delviniainteractive Good afternoon! twitter.com/delvinia linkedin.com/company/delvinia-interactive Insights for your business.370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

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