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Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013
 

Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013

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Dashboards present an exciting and compelling proposition. But, dashboards alone are not the solution to harnessing Big Data. The trouble is, too many organizations make the mistake of taking a data ...

Dashboards present an exciting and compelling proposition. But, dashboards alone are not the solution to harnessing Big Data. The trouble is, too many organizations make the mistake of taking a data or technology approach to dashboards.

In August 2012, AskingCanadians and Pelmorex Media, owners of The Weather Network, embarked on an exciting research initiative to see if they could harness multi-platform, multi-source data to create a user-centric dashboard that would provide a single Brand Health Index designed to enable decision makers at The Weather Network to make better business decisions.

In a presentation at the 2013 Confirmit Community Conference in Las Vegas, Adam Froman, CEO of Delvinia & AskingCanadians, and Carol Pilas, Director, Market Research for Pelmorex Media, shared the learnings from this project—built using Confirmit as a key data collection component¬¬—and their journey of harnessing the power of Big Data.

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    Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013 Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013 Presentation Transcript

    • Getting Mileage Out of Your Dashboard A Case Study Adam Froman Carol Pilas CEO Director, Market Research Delvinia & AskingCanadians Pelmorex Media
    • Photo Credit: Unhindered by Talent The Age of Intelligence
    • The Rise of Dashboards
    • 1 2 3 4 customer-centric philosophy, data-driven insights, visual storytelling, and emerging digital platforms. We work with organizations to find ways to improve & innovate the customer experience through the use of our ... WHAT WE DO
    • Experience Design Our digital design experts use insights and creative thinking to inspire, engage and elevate the customer experience across all screens and digital platforms. Digital Strategy Our digital strategy experts help define a clear vision for todays new empowered and connected customer. Customer Insight Our insight team use both qualitative and quantitative research methods that uncover deep emotional and behavioural insights. CustomerExperience STRATEGY&DESIGN WHAT WE DOVoiceOfTheCustomer TOOLS&PLATFORMS AskingCanadians™ Our proprietary online research community of 200,000+ Canadians from all walks of life who have opted- in to give us their thoughts and opinions. Customer Listening Platforms From social listening to customer satisfaction surveys, our tools enable you to uncover key customer insights and turn them into action. Customer Journey Mapping Our process uncovers ways to improve and innovative the customer experience.
    • Canada: A Place to be Innovative
    • User-Centric Innovation A Client’s Journey
    • How are we doing?
    • Web Apps TV Web Apps Web Apps
    • The Current Solution
    • MetaMirror by Design by Notion
    • Web Apps TV Single Dashboard The Possibility
    • USER REQUIREMENTS PLANNING Determined the communication objectives and detailed the requirements and constraints gathered during a series of requirements meetings. DATA GATHERING & ALGORITHM DEVELOPMENT The Weather Network provided the appropriate data to support the design. Through a series of meetings, the data was reviewed and scrubbed in order to identify duplication and gaps. DASHBOARD DESIGN Designed the user experience and creative elements to satisfy the project requirements and conceptual direction. DASHBOARD PROTOTYPE DEVELOPMENT Translated the creative into a working prototype built on dashboard technology including algorithm design for data presentation of the pages / functions listed in the requirements phase. FULL DASHBOARD DEVELOPMENT Based upon the prototype success, commence full development of the dashboard. The Process
    • Data Feeds • Google Analytics • Site Catalyst 15 • Comscore – MobiLens, Media Metrix, Ad Metrix • Double Click • AdTech • App World • iTunes • Google Play • Adobe Social • MediaSTATS • BBM Analytics InfoSys+ • PMB
    • Responsive Design
    • Day-to-Day simplified view strategy
    • Future Dashboard Possibilities
    • Scope of Undertaking metrics not equal
    • Summary – The Learnings Dashboards need to be more user-centric Collaboration is key Iterative process will create a better experience Scalability Tell the right story
    • AdamFroman CEO,Delvinia CarolPilas Director,MarketResearch PelmorexMedia THANK YOU. For more information please contact 416.364.1455 | afroman@delvinia.com | corporate.askingcanadians.com | @delvinia