• Save
Designing your intranet as a strategic business tool.
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Designing your intranet as a strategic business tool.

on

  • 2,338 views

 

Statistics

Views

Total Views
2,338
Views on SlideShare
2,282
Embed Views
56

Actions

Likes
3
Downloads
0
Comments
0

1 Embed 56

http://www.delvinia.com 56

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Introduction by facilitators The reason for session and a description of the activity was explained to participants. The context was set for brainstorming – tasks, resources, issues related to information they needed to access and share as employees on a day-to-day basis. Silent brainstorm Participants individually brainstormed ideas and wrote one idea per sticky, while the facilitators collected and clustered them on large sheets at the front of the room. Refine and clarify Facilitators queried any items needing clarification, noted patterns and asked for examples. Where time permitting, further inquires about their work environment, expectations, communication issues were made. Summary Facilitators summarizes how the information would inform direction and priorities for planning the Toronto Hydro intranet.
  • See Step Two for 5 models: http://www.steptwo.com.au/papers/kmc_publishing/index.html Fully centralised publishing. All content is published by the central intranet team, with business areas contributing information via email, Word documents and other source documents. Decentralised publishing. Business areas are responsible for publishing and managing their own content. Authors in each business area can publish directly to the intranet. Publishing with review. Content is produced by authors within business areas, but goes through some form of review before it is published to the intranet. Federated publishing. A hybrid model is followed, with each business area appointing a coordinator who takes responsibility for managing intranet authors within their area. End-user content contribution. Staff across the organization can contribute news items or content to the site directly, without a formal role as an ‘author’.
  • Technical forums on the URS intranet let engineers and other technical personnel collaborate and share best practices.

Designing your intranet as a strategic business tool. Presentation Transcript

  • 1. INTRANETS FOR CORPORATE COMMUNICATIONS September 13, 14 th , 2010 Goals, Expectations & Content Designing your intranet as a strategic business tool.
  • 2.
    • Insight Driven Communication
    • Delivering on the Strategy
    • Maintaining Content Integrity
    • Employee Engagement
    • Questions
    Agenda
  • 3.
            • GOALS, EXPECTATIONS & CONTENT
            • Insight Driven Communication
  • 4. Corporate Communication GOALS, EXPECTATIONS & CONTENT Insight Driven Communication
    • Management of brand perception
    • Effective & timely dissemination of information
    • Maintenance of a positive corporate image
    • Facilitation of affirmative manager / employee relationships
    YOUR CORPORATE CULTURE
  • 5. Employees ARE your brand ambassadors. Corporate Culture GOALS, EXPECTATIONS & CONTENT Insight Driven Communication BRAND EMPLOYEE CUSTOMER ORGANIZATION Mutual Trust Unique Offering Shared Values EMPLOYEES RALLY BEHIND A BRAND THEY BELIEVE IN. ORGANIZATIONS RELY ON EMPLOYEES TO UPHOLD THEIR BRAND VALUES. COLLABORATIVE BRAND BUILDING
  • 6. 360° Communication Managers to Employees Employees to Managers Peer to Peer Cross-Department Collaborate Brand Building GOALS, EXPECTATIONS & CONTENT Insight Driven Communication Built on trust, transparency, talking.
  • 7. Trust, Transparency, Talking GOALS, EXPECTATIONS & CONTENT Insight Driven Communication Trust and transparency starts with talking to employees from across the organization. Focus Groups Affinity Sessions Interviews Field Studies Survey UGC
  • 8. Interviews & Focus Groups GOALS, EXPECTATIONS & CONTENT Insight Driven Communication
    • Develop an interview guide
    • Recruit a wide-range of employees
      • staff, managers, stakeholders
      • across employee life cycle
      • mixed demographics
    • Perform 45 min–1 hr individual or group interviews (ideally inperson)
    • Capture interviewee feedback
    • Summarize findings
  • 9. Affinity Diagramming GOALS, EXPECTATIONS & CONTENT Insight Driven Communication For group sessions, we use Affinity Diagramming – a brain storming technique with uses stickies. Let’s see how it works.
  • 10. The Current Situation GOALS, EXPECTATIONS & CONTENT Insight Driven Communication INTRANET SITE BUSINESS UNITS ARE OPERATING IN SILOS COMMUNICATION IS BEING PUSHED DOWN WITHOUT A CLEAR VIEW OF EMPLOYEE NEEDS Employee doesn’t know where to go to find information or help. HR IT Operations MarCom Finance
  • 11. The Desired State & Needs GOALS, EXPECTATIONS & CONTENT Insight Driven Communication The public has access to the information, so why isn’t it made easily available to employees on the Intranet? I think it’s relevant to everyone to know what our organization is doing so if someone outside the company asks know what’s going on. We need to get the right information to the right people so that everyone understands what we’re trying to do. The biggest thing is finding information. Who do I go to or what can I reference quickly for the answer. “ ” “ I’d like to see more information sharing between departments as it can be more difficult sometimes than you think to find out what’s going on in other areas. ”
  • 12. GOALS, EXPECTATIONS & CONTENT Insight Driven Communication “ I want to know who everyone is and what everyone does. For example, different people in Procurement are responsible for different things so how do you know who to send the invoice to? Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Computer Access Intranet Use Digital Adoption low high low high low high Susan, Marketing Manager NEEDS Quick, direct access to brand assets such as logos, fonts, printing specs and templates Checklist for brand compliance Self-guided ”onboarding” educational tool Notification of changes to most assets Access to existing approved collateral
  • 13. Define the Strategy & Roadmap GOALS, EXPECTATIONS & CONTENT Insight Driven Communication Vision Business & Communication Objectives Employee (need-based) Requirements Create a living, breathing experience that presents Delvinia as an unfolding story with people at the heart.
  • 14. Roadmap Methodology
    • Identify requirements based on findings
    • Prioritize the requirements
      • Alignment with objectives
      • Value to employees
      • Development effort
      • Organizational readiness
    • Organize the requirements into phases
    GOALS, EXPECTATIONS & CONTENT Insight Driven Communication
  • 15.
            • GOALS, EXPECTATIONS & CONTENT
            • Delivering on the Strategy
  • 16. GOALS, EXPECTATIONS & CONTENT Delivering on the Strategy TOP DOWN BOTTOM UP Employees are your brand ambassadors. Employees rally around a brand they believe in. 360 ° COMMUNICATION CORPORATE BUSINESS UNITS PEOPLE SOCIAL NEWORKS INDUSTRY TRENDS CULTURE COALLABORATON SHARING
  • 17. “ Live” feed Segmented news Filtered Content By Relevancy Feedback mechanism GOALS, EXPECTATIONS & CONTENT Delivering on the Strategy Bank of Ireland Featured news
  • 18.
            • GOALS, EXPECTATIONS & CONTENT
            • Maintaining Content Integrity
  • 19. GOALS, EXPECTATIONS & CONTENT Delivering on the Strategy One of the greatest challenges confronting intranets is ensuring that content is up-to-date, accurate & useful. The phone directory is frustrating to use as when you do find the person you’re looking for and their information is out-of-date. “ ”
  • 20. Establish an Ownership Model GOALS, EXPECTATIONS & CONTENT Maintaining Content Integrity THE MODEL SHOULD SUPPORT THE STRATGY. EXECUTIVE SPONSORSHIP IS KEY. Collaborate with Intranet Manager Assign an ambassador & promote usage Manage editorial schedule Maintain content integrity Align to vision & objectives Technical implementation Access requirements Implement process & procedures Train Coordinate content contributors Prioritize strategic requirements Maintain site integrity Define editorial calendar Uphold strategic vision & objectives Establish operating committee Create & support policies & procedures Promote & educate Support intranet vision & strategic priorities Integrate into corporate culture Fund test & learn initiatives EXECUTIVE CHAMPIONS SVP, VP, C-Level INTRANET OWNER CONTENT CONTRIBUTORS Author INFORMATION TECHNOLOGY OPERATING COMMITTEE Rep from each Biz Line Identify & create new content INTRANET PUBLISHER BUSINESS LINE PUBLISHERS Owner, Approver INTRANET MANAGER Hybrid Model
  • 21. Governance Considerations GOALS, EXPECTATIONS & CONTENT Maintaining Content Integrity accuracy : from verified source transparency: define attributes & process for sensitive materials consistency: all channels tell the same story relevance: impact to the individual is clarified timeliness: content is available as soon as practical, is dated & is archived for later reference
  • 22. Train & Support Content Contributors GOALS, EXPECTATIONS & CONTENT Maintaining Content Integrity
    • Implement standard templates & frameworks
    • Establish writing guidelines & policies
    • Establish review or workflow rules
    • Promote the importance of ‘good’ content
    • Require compliance to the standards
    • Recognize their contribution
  • 23. Develop Writing Skills Writing for a digital environment is very different than writing for print.
    • Users scan the page rather than reading word-for-word
    • Reading from a screen is slower than from paper
    • It isn’t a direct translation from paper to online – need to “webify”
    • Accessibility considerations are broader than paper – screen size, way finding, language, video, audio, links ( please, NO click here ’s )
  • 24.
            • GOALS, EXPECTATIONS & CONTENT
            • Employee Engagement
  • 25. Employees are engaged when:
    • They are fulfilling on a clear objective and vision
    • They feel they are part of something bigger than their role
    • They are recognized and rewarded for their contributions
    GOALS, EXPECTATIONS & CONTENT Employee Engagement
  • 26. TREAT THEM AS AN INDIVIDUAL WITH A VOICE.
  • 27. AND MAKE THE INDIVIDUAL FEEL PART OF A COMMUNITY.
  • 28. Build Community From the Ground Up GOALS, EXPECTATIONS & CONTENT Employee Engagement Provide a platform for employees to meet, grow & learn GOALS, EXPECTATIONS & CONTENT Maintaining Content Integrity Trust the community. Have the courage to permit disagreement, and permit the community to self-correct.
  • 29. Build Community From the Ground Up GOALS, EXPECTATIONS & CONTENT Employee Engagement Provide a platform for employees to meet, share & grow Through the community identify natural advocates – those with passion and integrity but not necessarily management rank
  • 30. Build Community From the Ground Up GOALS, EXPECTATIONS & CONTENT Employee Engagement Provide a platform for employees to meet, share & grow Through the community identify natural advocates – those with passion and integrity but not necessarily management rank Provide them with the tools to advocate on your behalf Source: 90-9-1.com Based on the 90-9-1 Principle of social participation, focus on enabling the 1% to publish (within guidelines) and providing the 9% with easy-to-respond participation tools like polls, “like”, ratings, etc.
  • 31. Build Community From the Ground Up GOALS, EXPECTATIONS & CONTENT Employee Engagement Provide a platform for employees to meet, show & grow Through the community identify natural advocates – those with passion and integrity but not necessarily management rank Provide them with the tools to advocate on your behalf Recognize their advocacy and brand loyalty
  • 32. Take a Test & Learn Approach PROCESS
    • Launch
    • Measure
    • Optimize
    Continually enhance & evolve to experience to meet changing employee needs Educate employees on benefits Integrate usage into company culture Gain insights via polls, surveys, UGC, usability studies Track, measure & communicate findings GOALS, EXPECTATIONS & CONTENT Employee Engagement GAIN INSIGHTS & MEASURE INTRANET EDUCATE & INTEGRATE ENHANCE & EVOLVE LAUNCH MEASURE OPTIMIZE
  • 33. Make People Happy GOALS, EXPECTATIONS & CONTENT Employee Engagement CLIENT HAPPINESS EMPLOYEE HAPPINESS BRAND RESPONSE Reliance & Trust in Performance Strategic Partnership Valued Relationship Professional Development Continued Learning Work Life Balance Delivery Excellence Thought Leadership Corporate Culture
  • 34.
            • INTRANET DESIGN STRATEGIES
            • Questions
    Sara Durning Director, Strategy & Experience Design T. 416.364.1455 x226 E. [email_address] Twitter: @SaraDurning http://www.linkedin.com/in/saradurning Facebook.com/saradurning