Using social media to grow your business webinar

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Using social media to grow your business webinar

  1. 1. 5 SOCIAL TOOLS TO GROW YOUR BUSINESSWelcome - we’ll ERIKA KEREKES start soon Senior product manager, social media solutions Deluxe Corporation December 15, 2011
  2. 2. 5 social tools We’ll talk about… 1. Facebook 2. Twitter 3. LinkedIn 4. Blogs 5. Communities …not just what and why, but HOW © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 2
  3. 3. What is social media? It’s really simple. Social media is people using the internet to talk WITH other people (not TO other people) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 3
  4. 4. Social means…. © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 4
  5. 5. Why social media matters Your customers use it. All the time. © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 5
  6. 6. Why social media matters WORD OF MOUTH  56 percent  more likely to recommend a brand to their friends after “liking” the brand’s Facebook page Source:2011 Chadwick Martin Bailey Consumer Pulse © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 6
  7. 7. Why social media matters $$$  67% of B2C companies and 41% of B2B companies have gotten new customers via Facebook Source: **HubSpot State of Inbound Marketing Report 2011 © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 7
  8. 8. Why social media matters © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 8
  9. 9. Why do social? Know Like Trust BUY or RECOMMEND © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 9
  10. 10. Erika’s “golden rules” Be yourself Be friendly Be helpful Be responsive Be honest © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 10
  11. 11. Social = relationships © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 11
  12. 12. Social = marketing (sort of) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 12
  13. 13. Social = leads LinkedIn Answers (http://www.linkedin.com/answers/) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 13
  14. 14. Social = more leads © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 14
  15. 15. Social means information PartnerUp (http://www.partnerup.com/) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 15
  16. 16. Social = connections PartnerUp (http://www.partnerup.com/) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 16
  17. 17. Get them talking © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 17
  18. 18. Go behind the scenes © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 18
  19. 19. Speak the local dialect © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 19
  20. 20. Avoid “me, me, me” © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 20
  21. 21. Do this… © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 21
  22. 22. …NOT this (note the deafening silence). © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 22
  23. 23. Run your own deals & promos © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 23
  24. 24. Be the expert © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 24
  25. 25. Start with a plan  Who’s taking the lead?  What do I want to say?  How will I connect with my customers?  What value can I add to my customers’ day? © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 25
  26. 26. Next, take action 1. Create a Facebook business page 2. Sign up for Twitter 3. Create your business page on LinkedIn 4. Experiment with Google+ 5. Start a blog (IF you can sustain it!) 6. Join PartnerUp to talk with other entrepreneurs © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 26
  27. 27. Then do this: LISTEN © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 27
  28. 28. And this:  Say something new © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 28
  29. 29. And this:  Reach out © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 29
  30. 30. And this:  Respond © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 30
  31. 31. Think before you post Does it pass the “Who cares” test? © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 31
  32. 32. If you need help…. www.deluxesocial.com © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 32
  33. 33. The endThank You Thank You Thank you! Sign up for another webinar at www.BizLaunch.com/deluxe @deluxecorp www.facebook.com/deluxecorp deluxesmallbizblog.com www.deluxeforbusiness.com Erika Kerekes * @erikakerekes © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 33

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