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5                  SOCIAL TOOLS                    TO GROW                      YOUR                    BUSINESSWelcome - ...
5 social tools  We’ll talk about…  1. Facebook  2. Twitter  3. LinkedIn  4. Blogs  5. Communities    …not just what and wh...
What is social media?  It’s really simple.  Social media is   people                                      using the       ...
Social means….           © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   4
Why social media matters       Your   customers      use it.   All the time.           © 2009 Deluxe Enterprise Operations...
Why social media matters               WORD OF MOUTH      56 percent  more                                   likely to r...
Why social media matters                                                $$$         67% of B2C companies and 41% of B2B c...
Why social media matters           © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confiden...
Why do social?                                               Know                                                  Like   ...
Erika’s “golden rules”              Be yourself              Be friendly               Be helpful             Be responsiv...
Social = relationships             © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confiden...
Social = marketing (sort of)             © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Co...
Social = leads  LinkedIn Answers (http://www.linkedin.com/answers/)               © 2009 Deluxe Enterprise Operations, Inc...
Social = more leads            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential...
Social means information  PartnerUp (http://www.partnerup.com/)               © 2009 Deluxe Enterprise Operations, Inc. Al...
Social = connections  PartnerUp (http://www.partnerup.com/)               © 2009 Deluxe Enterprise Operations, Inc. All ri...
Get them talking            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.  ...
Go behind the scenes           © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential...
Speak the local dialect             © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confide...
Avoid “me, me, me”           © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. ...
Do this…           © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   21
…NOT this     (note the deafening silence).            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Prop...
Run your own deals & promos           © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confi...
Be the expert            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.   24
Start with a plan   Who’s taking the lead?   What do I want to say?   How will I connect with my   customers?   What v...
Next, take action  1. Create a Facebook business page  2. Sign up for Twitter  3. Create your business page on LinkedIn  4...
Then do this:  LISTEN            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confident...
And this:   Say something new            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and C...
And this:   Reach out            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confident...
And this:   Respond            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidentia...
Think before you post                              Does it pass the     “Who cares”        test?            © 2009 Deluxe ...
If you need help….         www.deluxesocial.com            © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. ...
The endThank You Thank You              Thank you!      Sign up for another webinar at       www.BizLaunch.com/deluxe     ...
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Using social media to grow your business webinar

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Transcript of "Using social media to grow your business webinar "

  1. 1. 5 SOCIAL TOOLS TO GROW YOUR BUSINESSWelcome - we’ll ERIKA KEREKES start soon Senior product manager, social media solutions Deluxe Corporation December 15, 2011
  2. 2. 5 social tools We’ll talk about… 1. Facebook 2. Twitter 3. LinkedIn 4. Blogs 5. Communities …not just what and why, but HOW © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 2
  3. 3. What is social media? It’s really simple. Social media is people using the internet to talk WITH other people (not TO other people) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 3
  4. 4. Social means…. © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 4
  5. 5. Why social media matters Your customers use it. All the time. © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 5
  6. 6. Why social media matters WORD OF MOUTH  56 percent  more likely to recommend a brand to their friends after “liking” the brand’s Facebook page Source:2011 Chadwick Martin Bailey Consumer Pulse © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 6
  7. 7. Why social media matters $$$  67% of B2C companies and 41% of B2B companies have gotten new customers via Facebook Source: **HubSpot State of Inbound Marketing Report 2011 © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 7
  8. 8. Why social media matters © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 8
  9. 9. Why do social? Know Like Trust BUY or RECOMMEND © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 9
  10. 10. Erika’s “golden rules” Be yourself Be friendly Be helpful Be responsive Be honest © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 10
  11. 11. Social = relationships © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 11
  12. 12. Social = marketing (sort of) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 12
  13. 13. Social = leads LinkedIn Answers (http://www.linkedin.com/answers/) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 13
  14. 14. Social = more leads © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 14
  15. 15. Social means information PartnerUp (http://www.partnerup.com/) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 15
  16. 16. Social = connections PartnerUp (http://www.partnerup.com/) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 16
  17. 17. Get them talking © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 17
  18. 18. Go behind the scenes © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 18
  19. 19. Speak the local dialect © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 19
  20. 20. Avoid “me, me, me” © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 20
  21. 21. Do this… © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 21
  22. 22. …NOT this (note the deafening silence). © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 22
  23. 23. Run your own deals & promos © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 23
  24. 24. Be the expert © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 24
  25. 25. Start with a plan  Who’s taking the lead?  What do I want to say?  How will I connect with my customers?  What value can I add to my customers’ day? © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 25
  26. 26. Next, take action 1. Create a Facebook business page 2. Sign up for Twitter 3. Create your business page on LinkedIn 4. Experiment with Google+ 5. Start a blog (IF you can sustain it!) 6. Join PartnerUp to talk with other entrepreneurs © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 26
  27. 27. Then do this: LISTEN © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 27
  28. 28. And this:  Say something new © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 28
  29. 29. And this:  Reach out © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 29
  30. 30. And this:  Respond © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 30
  31. 31. Think before you post Does it pass the “Who cares” test? © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 31
  32. 32. If you need help…. www.deluxesocial.com © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 32
  33. 33. The endThank You Thank You Thank you! Sign up for another webinar at www.BizLaunch.com/deluxe @deluxecorp www.facebook.com/deluxecorp deluxesmallbizblog.com www.deluxeforbusiness.com Erika Kerekes * @erikakerekes © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 33
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