Social Media - Deluxe Small Business Heroes Tour


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Why is social media so important to your small business? In this presentation, learn the importance of social media, how to manage your social media presence and time, design a strategy and how to measure your ROI and some places to get started.

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  • 80% of U.S. internet users are on Facebook 79.1% of users are between 18-54 Over 1.6 million business pages (estimated) In 2009, Facebook’s U.S. user base grew from 42 million to 103 million (144.9%) Hours spent on social networking sites doubled year-over-year in March Facebook up 69% Twitter up 45%
  • Do people hire you or buy from you because of your expertise? Are you up on the latest trends in your industry?
  • Identify Objectives Restate your objective so that it is “SMART” (specific, measurable, attainable, realistic, and time-based) Tie your objectives back to your overall company goals & objectives Identify Audience Who do you need to reach to meet your objective? Why this target group? Is this a target group identified in your company’s communications plan? What key points do you want to make with your audience? What social media tools are they currently using? Where do those people live online? Do you have a built-in community, or do you need to create one? Turning Strategies into Actions Find & Follow Listen & Learn Integrate across all marketing efforts/channels Where’s your home? Do you need a website? Getting the work done Who will implement? Can you allocate a minimum of five hours per week to your strategy once you've passed the learning curve? Do you have the most efficient work flow and tasks in place? Do you need any outside expertise? Will your work depend on any other resource or person?
  • Be transparent and state where you work Never represent yourself or your organization in a false or misleading way When disagreeing, keep it appropriate and polite Behave diplomatically if writing about competition Never comment on anything related to legal matters Never participate in social media when the topic being discussed may be considered a crisis situation Be smart about protecting yourself, your privacy, and your company’s confidential information
  • “ I try not to come across as advertising, but as word of mouth,” he says. To give students something to talk about, he started taking photos of every campus event where Domino’s was involved, including images of students holding coupon signs. He posted them, with a Domino’s logo on each bottom corner, on his website. Students would download the unprotected photos of themselves and then share them on Facebook. Today, students take their own shots and post them, and often tag the pizza box with DeLeon’s individual Facebook ID.
  • Social Media - Deluxe Small Business Heroes Tour

    1. 1. Social Media Marketing follow hashtag #deluxehero
    2. 2. <ul><li>What's different about social &quot;Word of Mouth?&quot; </li></ul><ul><li>What are people saying about you, your competition and your industry? </li></ul><ul><li>Why should you engage with your community using Twitter, Facebook, review sites and geolocation applications? </li></ul><ul><li>What's the ROI? </li></ul><ul><li>What if you only have 15 minutes a day to invest in social media? </li></ul><ul><li>Why is social media important? </li></ul>Agenda
    3. 3. <ul><li>The average value of a Facebook fan is $136 </li></ul><ul><li>Over 200,000,000 blogs </li></ul><ul><li>>1.5 million pieces of content are shared on Facebook…Daily. </li></ul><ul><li>1 in 8 couples married in the U.S. met via social media last year </li></ul>The marketplace
    4. 4. 64% use social media
    5. 5. And it’s still growing
    6. 6. <ul><li>Happy customers tell five friends, unhappy ones tell ten times that. </li></ul><ul><li>With social networking, that number jumps exponentially. </li></ul>Word of mouth
    7. 7. The concept has changed
    8. 8. WOM has weight
    9. 9. <ul><li>Customers </li></ul><ul><li>Prospects </li></ul><ul><li>Employees </li></ul><ul><li>Key stakeholders </li></ul><ul><li>Industry experts </li></ul>Listen first
    10. 10. Who has the time?
    11. 11. <ul><li>Social Mention </li></ul><ul><li>Twitter Search </li></ul><ul><li>TweetDeck </li></ul><ul><li>Hashtags </li></ul><ul><li>RSS feeds </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Reader </li></ul><ul><ul><li>For further information on developing a listening dashboard, please leave us your email address </li></ul></ul>Get the best for free
    12. 12. <ul><li>What do you want to get out of it? </li></ul><ul><li>What does success look like to you? </li></ul><ul><li>Do you have the tools in place? </li></ul><ul><li>Have you “claimed your business”? </li></ul><ul><li>Does social fit in your marketing plan? </li></ul>Before you say a word
    13. 13. <ul><li>Did you go into business for a reason? </li></ul><ul><li>Your expertise is not common knowledge. </li></ul><ul><li>You don’t have to be a celebrity to be relevant on the web. </li></ul><ul><li>You are: </li></ul><ul><ul><li>A source of valuable information </li></ul></ul><ul><ul><li>Trusted </li></ul></ul><ul><ul><li>Friendly, effective, and (possibly) entertaining </li></ul></ul>You have the power
    14. 14. <ul><li>Objectives </li></ul><ul><ul><li>Be SMART </li></ul></ul><ul><li>Audience </li></ul><ul><ul><li>Stay on target </li></ul></ul><ul><li>Actions </li></ul><ul><ul><li>Find & Follow. Listen & Learn </li></ul></ul><ul><li>Integrate </li></ul><ul><ul><li>Where’s your home? </li></ul></ul><ul><li>Getting the work done </li></ul><ul><ul><li>Who is “the voice”? </li></ul></ul>Design a strategy
    15. 15. <ul><li>What is your original, measurable objective? </li></ul><ul><li>What metrics will you use to track your objectives? </li></ul><ul><li>How often will you track? </li></ul><ul><li>Do you have the systems set up to track efficiently? </li></ul><ul><li>What questions will you ask? </li></ul><ul><li>Do you go past ROI? </li></ul>Do you measure up?
    16. 16. <ul><li>Prove your legitimacy </li></ul><ul><li>Let consumers know to whom they are talking </li></ul><ul><li>Empower your social media representative </li></ul><ul><li>Integration is the key </li></ul><ul><li>Converse, don’t shout </li></ul><ul><li>Facebook is NOT a strategy </li></ul>Get started
    17. 17. <ul><li>Be transparent </li></ul><ul><li>Be appropriate </li></ul><ul><li>Be diplomatic </li></ul><ul><li>Be mindful </li></ul><ul><li>Be helpful </li></ul><ul><li>Be smart </li></ul><ul><li>Be funny </li></ul><ul><li>Be real </li></ul>The “Be’s”
    18. 18. <ul><li>Check Twitter for “mentions”, DM’s and your searches </li></ul><ul><li>Read your Google Alert digests </li></ul><ul><li>Monitor your dashboard </li></ul><ul><li>Respond to tweets, wall posts and blogs/comments </li></ul><ul><li>Answer LinkedIn and PartnerUp questions </li></ul><ul><li>Check your analytics </li></ul>Social media in 15 minutes
    19. 19. The cycle
    20. 20. Someone’s watching, for bad …
    21. 21. <ul><li>Photos of campus events </li></ul><ul><ul><li>Students holding coupon signs </li></ul></ul><ul><ul><li>Domino’s branded </li></ul></ul><ul><ul><li>Students would download the unprotected photos of themselves and then share them on Facebook. </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Tag the pizza box with DeLeon’s individual Facebook ID </li></ul></ul><ul><li>Creative customer service </li></ul><ul><ul><li> </li></ul></ul>Or for good!