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Maisha Walker and Local Search - Deluxe Small Business Heroes Tour
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Maisha Walker and Local Search - Deluxe Small Business Heroes Tour

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  • http://maps.google.com/maps?hl=en&rlz=&um=1&ie=UTF-8&q=Monarch+Hotel+%26+Conference+Center+Portland&fb=1&gl=us&hq=Monarch+Hotel+%26+Conference+Center&hnear=Portland,+OR&cid=0,0,3360791002804874584&ei=AqF-TN_yOcG88ga4iP3cAw&sa=X&oi=local_result&ct=image&resnum=2&ved=0CCYQnwIwAQ
  • Transcript

    • 1. “ Leveraging Local” Grow Your Business through Local Marketing with Maisha Walker President of message medium “The Internet Strategist” Inc. magazine Sponsored by:
    • 2.
      • 14 Year Internet Strategist
        • Started programming at 9 years old
        • Background in Finance & Direct Marketing
        • Founder of message medium
      • Published Author & Columnist
        • Inc. magazine’s “The Internet Strategist”
        • Published book author
        • “ Web Site Fundamentals for Entrepreneurs”
      • Expert Media Source
        • Wall St. Journal, Entrepreneur, Business Week
      • Lecturer, Speaker & Trainer
        • Princeton University, Columbia University
      Maisha Walker, President & Founder “ Maisha Walker has so much experience that she is like a computer cyberspace encyclopedia! ” -- a happy student
    • 3.
      • Now… I help businesses Build a Digital Presence
      • Internet Marketing Consultations & Training
      • Web Site Consulting
      • Internet Marketing Implementation
        • Internet Marketing Plans
        • Search Engine Optimization & Advertising
        • Social Media Marketing & Blogging
        • Email Marketing
        • Link Building and Online PR
        • Site Usability & Heuristics
        • Conversion Analysis
      what is message medium?
    • 4.
      • Offline Marketing Techniques
      • Business Cards
      • Brochures
      • Flyers
      • Direct mail (postcards, letters, catalogs)
      • Word of mouth
      • Formal referral strategy/referral partners
      • Networking
      • Public relations/Press
      • Newsletters
      • Radio
      • Newspapers
      • Public speaking or teaching
      • Writing articles
      • Demonstrations
      • Free samples
      • Contests
      • Trade Shows/Fairs
      • Online Marketing Techniques
      • Email (newsletters, auto responders, customer service, footers, direct email)
      • Web site
      • Domain Name
      • Bulletin board postings
      • Affiliates/Mirror sites
      • Search Engine Advertising
      • Search Engine Optimization
      • Link building/Industry Directories
      • Blogging/Podcasting
      • Social Media Marketing
      • RSS
      • Email discussion list postings
      • Product reviews on other sites
      • Online PR (PR News Wire/Pink Sheets)
      • Pop-up windows
      • Forward to a friend/Bookmark my site
      • Landing pages
      Marketing Techniques
    • 5. What does it mean to do “local marketing”? What is Local Marketing?
    • 6.
      • Local Marketing Tools
      • Facebook – spread the word about offers, invite physical interaction
      • Twitter – “listening,” customer service & inviting physical interaction
      • Yowza (mobile) / Groupon (web) - couponing
      • YouTube/Viddler – personalized messaging (think funny Old Spice guy)
      • Local Search – Search Optimization and Google Local profiles
      • FourSquare – inviting physical interaction
      • LinkedIn – strategic search & outreach
      Tools for Marketing Locally
    • 7. More than 250 redemptions Success: Explore Success Stories More than 2,000 Facebook Friends
    • 8. Success: Explore Success Stories Gets booked within 1 hour
    • 9. Success: Explore Success Stories “ When I saw that thank-you video from Ramon—from London— I was blown away!” “ Now when I want pizza, I automatically think of calling one of his stores and feel guilty if I go somewhere else!” Apology video embedded in other sites 87,000 times!
    • 10. Success: Explore Success Stories Flickr generates 10% of her site’s traffic
    • 11. Success: Explore Success Stories Page 1, Top 3 Ranking for State Search 2 top 5 rankings for Search by City
    • 12. Text CASA to 21534 and enjoy unlimited champagne or Bloodys. Free. Success: Explore Success Stories
    • 13.
          • Generally 4 Things to Consider
      How do I do Local Marketing?
      • Goals
      • Highly Unusual Content and/or Attention Grabbing Offer
      • Resources to create and to spread the word
      • Tools to spread the word
      • Ability to track, tweak and repeat
    • 14. More Resources Read my Inc. Magazine Column “The Internet Strategist” www.inc.com/Maisha-Walker Attend an Upcoming Event or Class www.messagemedium.com/classes.htm
          • To Reach Me
      Maisha Walker: www.LinkedIn.com/in/maishawalker [email_address]
    • 15.  

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