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“ Leveraging Local” Grow Your Business through Local Marketing with Maisha Walker President of message medium “The Interne...
<ul><li>14 Year Internet Strategist </li></ul><ul><ul><li>Started programming at 9 years old </li></ul></ul><ul><ul><li>Ba...
<ul><li>Now… I help businesses Build a Digital Presence </li></ul><ul><li>Internet Marketing Consultations & Training </li...
<ul><li>Offline Marketing Techniques </li></ul><ul><li>Business Cards </li></ul><ul><li>Brochures </li></ul><ul><li>Flyers...
What does it mean to do “local marketing”? What is Local Marketing?
<ul><li>Local Marketing Tools </li></ul><ul><li>Facebook – spread the word about offers, invite physical interaction </li>...
More than 250 redemptions Success: Explore Success Stories More than 2,000 Facebook Friends
Success: Explore Success Stories Gets booked within 1 hour
Success: Explore Success Stories “ When I saw that thank-you video from Ramon—from London—  I was blown away!” “ Now when ...
Success: Explore Success Stories Flickr generates 10% of  her site’s traffic
Success: Explore Success Stories Page 1, Top 3 Ranking  for State Search 2  top 5 rankings for Search by City
Text CASA to 21534 and enjoy unlimited champagne or Bloodys. Free. Success: Explore Success Stories
<ul><ul><ul><li>Generally 4 Things to Consider </li></ul></ul></ul>How do I do Local Marketing? <ul><li>Goals </li></ul><u...
More Resources Read my  Inc.  Magazine Column “The Internet Strategist”  www.inc.com/Maisha-Walker Attend an Upcoming Even...
 
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Maisha Walker and Local Search - Deluxe Small Business Heroes Tour

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  • Transcript of "Maisha Walker and Local Search - Deluxe Small Business Heroes Tour"

    1. 1. “ Leveraging Local” Grow Your Business through Local Marketing with Maisha Walker President of message medium “The Internet Strategist” Inc. magazine Sponsored by:
    2. 2. <ul><li>14 Year Internet Strategist </li></ul><ul><ul><li>Started programming at 9 years old </li></ul></ul><ul><ul><li>Background in Finance & Direct Marketing </li></ul></ul><ul><ul><li>Founder of message medium </li></ul></ul><ul><li>Published Author & Columnist </li></ul><ul><ul><li>Inc. magazine’s “The Internet Strategist” </li></ul></ul><ul><ul><li>Published book author </li></ul></ul><ul><ul><li>“ Web Site Fundamentals for Entrepreneurs” </li></ul></ul><ul><li>Expert Media Source </li></ul><ul><ul><li>Wall St. Journal, Entrepreneur, Business Week </li></ul></ul><ul><li>Lecturer, Speaker & Trainer </li></ul><ul><ul><li>Princeton University, Columbia University </li></ul></ul>Maisha Walker, President & Founder “ Maisha Walker has so much experience that she is like a computer cyberspace encyclopedia! ” -- a happy student
    3. 3. <ul><li>Now… I help businesses Build a Digital Presence </li></ul><ul><li>Internet Marketing Consultations & Training </li></ul><ul><li>Web Site Consulting </li></ul><ul><li>Internet Marketing Implementation </li></ul><ul><ul><li>Internet Marketing Plans </li></ul></ul><ul><ul><li>Search Engine Optimization & Advertising </li></ul></ul><ul><ul><li>Social Media Marketing & Blogging </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Link Building and Online PR </li></ul></ul><ul><ul><li>Site Usability & Heuristics </li></ul></ul><ul><ul><li>Conversion Analysis </li></ul></ul>what is message medium?
    4. 4. <ul><li>Offline Marketing Techniques </li></ul><ul><li>Business Cards </li></ul><ul><li>Brochures </li></ul><ul><li>Flyers </li></ul><ul><li>Direct mail (postcards, letters, catalogs) </li></ul><ul><li>Word of mouth </li></ul><ul><li>Formal referral strategy/referral partners </li></ul><ul><li>Networking </li></ul><ul><li>Public relations/Press </li></ul><ul><li>Newsletters </li></ul><ul><li>Radio </li></ul><ul><li>Newspapers </li></ul><ul><li>Public speaking or teaching </li></ul><ul><li>Writing articles </li></ul><ul><li>Demonstrations </li></ul><ul><li>Free samples </li></ul><ul><li>Contests </li></ul><ul><li>Trade Shows/Fairs </li></ul><ul><li>Online Marketing Techniques </li></ul><ul><li>Email (newsletters, auto responders, customer service, footers, direct email) </li></ul><ul><li>Web site </li></ul><ul><li>Domain Name </li></ul><ul><li>Bulletin board postings </li></ul><ul><li>Affiliates/Mirror sites </li></ul><ul><li>Search Engine Advertising </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Link building/Industry Directories </li></ul><ul><li>Blogging/Podcasting </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>RSS </li></ul><ul><li>Email discussion list postings </li></ul><ul><li>Product reviews on other sites </li></ul><ul><li>Online PR (PR News Wire/Pink Sheets) </li></ul><ul><li>Pop-up windows </li></ul><ul><li>Forward to a friend/Bookmark my site </li></ul><ul><li>Landing pages </li></ul>Marketing Techniques
    5. 5. What does it mean to do “local marketing”? What is Local Marketing?
    6. 6. <ul><li>Local Marketing Tools </li></ul><ul><li>Facebook – spread the word about offers, invite physical interaction </li></ul><ul><li>Twitter – “listening,” customer service & inviting physical interaction </li></ul><ul><li>Yowza (mobile) / Groupon (web) - couponing </li></ul><ul><li>YouTube/Viddler – personalized messaging (think funny Old Spice guy) </li></ul><ul><li>Local Search – Search Optimization and Google Local profiles </li></ul><ul><li>FourSquare – inviting physical interaction </li></ul><ul><li>LinkedIn – strategic search & outreach </li></ul>Tools for Marketing Locally
    7. 7. More than 250 redemptions Success: Explore Success Stories More than 2,000 Facebook Friends
    8. 8. Success: Explore Success Stories Gets booked within 1 hour
    9. 9. Success: Explore Success Stories “ When I saw that thank-you video from Ramon—from London— I was blown away!” “ Now when I want pizza, I automatically think of calling one of his stores and feel guilty if I go somewhere else!” Apology video embedded in other sites 87,000 times!
    10. 10. Success: Explore Success Stories Flickr generates 10% of her site’s traffic
    11. 11. Success: Explore Success Stories Page 1, Top 3 Ranking for State Search 2 top 5 rankings for Search by City
    12. 12. Text CASA to 21534 and enjoy unlimited champagne or Bloodys. Free. Success: Explore Success Stories
    13. 13. <ul><ul><ul><li>Generally 4 Things to Consider </li></ul></ul></ul>How do I do Local Marketing? <ul><li>Goals </li></ul><ul><li>Highly Unusual Content and/or Attention Grabbing Offer </li></ul><ul><li>Resources to create and to spread the word </li></ul><ul><li>Tools to spread the word </li></ul><ul><li>Ability to track, tweak and repeat </li></ul>
    14. 14. More Resources Read my Inc. Magazine Column “The Internet Strategist” www.inc.com/Maisha-Walker Attend an Upcoming Event or Class www.messagemedium.com/classes.htm <ul><ul><ul><li>To Reach Me </li></ul></ul></ul>Maisha Walker: www.LinkedIn.com/in/maishawalker [email_address]

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